AIPMM CPM CERTIFICATION EXAMS 2025 QUESTIONS
WITH ANSWERS RATED A+
✔✔SWOT analysis - ✔✔strengths, weaknesses, opportunities, threats
✔✔PEST analysis - ✔✔political, economic, social, and technological
✔✔Kotler's market strategies - ✔✔Market leader, market challenger, market follower,
market nicher
✔✔cost-based pricing - ✔✔setting prices based on the costs of producing, distributing,
and selling the product plus a fair rate of return for effort and risk
✔✔value-based pricing - ✔✔a method of setting prices based on customer perceptions
of value
✔✔competitive based pricing - ✔✔A pricing strategy based on what all the other
competitors are doing. The price can be set at, above, or below competitors' prices.
✔✔skimming pricing - ✔✔a new product pricing strategy that aims to maximize
profitability by offering new products at a premium price; recoup costs faster
✔✔penetration pricing - ✔✔setting a low initial price on a new product to appeal
immediately to the mass market; used to build volume/share
✔✔Neutral pricing - ✔✔Price not to gain or restrict market share; price near or at
competitors prices
✔✔optional feature pricing - ✔✔refers to the availability of optional products, features
and
services in addition to their standard product offering. (automobiles)
✔✔product line pricing - ✔✔"Stepped" price levels create an association of different
quality levels
✔✔two-part pricing - ✔✔a price tactic that charges two separate amounts to consume a
single good or service; low fixed fee to encourage initial purchase and a variable usage
fee
✔✔bundle pricing - ✔✔the marketing of two or more products in a single package price
✔✔By-product pricing - ✔✔Setting a price for products that are by-products of other
processes (example: compost)
, ✔✔captive product pricing - ✔✔setting a price level of ancillary products high and the
main product low (example: razors and blades)
✔✔Porter's Value Chain Model - ✔✔Primary activities - inbound logistics, operations,
outbound logistics, marketing and sales, service
Outbound activities - Infrastructure, HR, Technology development, Procurement
✔✔ Product lifecycle stages - ✔✔1. Introduction
2. Growth
3. Maturity
4. Decline
✔✔Product manager - ✔✔Product Managers investigate, select, and drive the
development of products for an organization, performing the activities or product mgmt.
✔✔Product Marketing Manager - ✔✔Act as the voice of customer to the rest of the
product team and company.
✔✔Business Model - ✔✔Framework that describes the rationale of how an org. creates,
delivers, and captures value
✔✔Reasons for business model - ✔✔Describe & classify businesses
Explore opportunities
Public reporting purposes
Allows managers to focus on value creation
✔✔Business Case - ✔✔Supports planning & decision making - whether to buy, which
product to bring to market, which vendor to choose, when to implement
Captures reasoning for creating/enhancing
✔✔Business cases are evaluated to ensure - ✔✔1. Investment has value and
importance
2. Project will be properly managed
3. Organization has capability to deliver the benefits
4. Resources are working on highest value opportunities
5. Projects with inter-dependencies are started in optimum sequence
✔✔Levels of a product - ✔✔1. Core - benefit
2. Actual - Product appearance - design, brand, packaging, quality, functionality
3. Extended product - Payment terms, delivery, warranty, Maintenance & care, on site
service, education/training
✔✔Characteristics of a service - ✔✔intangible, perishable, variable, inseparable
✔✔Product lifecycle phases - ✔✔Conceive, plan, develop, qualify, launch, deliver, retire
WITH ANSWERS RATED A+
✔✔SWOT analysis - ✔✔strengths, weaknesses, opportunities, threats
✔✔PEST analysis - ✔✔political, economic, social, and technological
✔✔Kotler's market strategies - ✔✔Market leader, market challenger, market follower,
market nicher
✔✔cost-based pricing - ✔✔setting prices based on the costs of producing, distributing,
and selling the product plus a fair rate of return for effort and risk
✔✔value-based pricing - ✔✔a method of setting prices based on customer perceptions
of value
✔✔competitive based pricing - ✔✔A pricing strategy based on what all the other
competitors are doing. The price can be set at, above, or below competitors' prices.
✔✔skimming pricing - ✔✔a new product pricing strategy that aims to maximize
profitability by offering new products at a premium price; recoup costs faster
✔✔penetration pricing - ✔✔setting a low initial price on a new product to appeal
immediately to the mass market; used to build volume/share
✔✔Neutral pricing - ✔✔Price not to gain or restrict market share; price near or at
competitors prices
✔✔optional feature pricing - ✔✔refers to the availability of optional products, features
and
services in addition to their standard product offering. (automobiles)
✔✔product line pricing - ✔✔"Stepped" price levels create an association of different
quality levels
✔✔two-part pricing - ✔✔a price tactic that charges two separate amounts to consume a
single good or service; low fixed fee to encourage initial purchase and a variable usage
fee
✔✔bundle pricing - ✔✔the marketing of two or more products in a single package price
✔✔By-product pricing - ✔✔Setting a price for products that are by-products of other
processes (example: compost)
, ✔✔captive product pricing - ✔✔setting a price level of ancillary products high and the
main product low (example: razors and blades)
✔✔Porter's Value Chain Model - ✔✔Primary activities - inbound logistics, operations,
outbound logistics, marketing and sales, service
Outbound activities - Infrastructure, HR, Technology development, Procurement
✔✔ Product lifecycle stages - ✔✔1. Introduction
2. Growth
3. Maturity
4. Decline
✔✔Product manager - ✔✔Product Managers investigate, select, and drive the
development of products for an organization, performing the activities or product mgmt.
✔✔Product Marketing Manager - ✔✔Act as the voice of customer to the rest of the
product team and company.
✔✔Business Model - ✔✔Framework that describes the rationale of how an org. creates,
delivers, and captures value
✔✔Reasons for business model - ✔✔Describe & classify businesses
Explore opportunities
Public reporting purposes
Allows managers to focus on value creation
✔✔Business Case - ✔✔Supports planning & decision making - whether to buy, which
product to bring to market, which vendor to choose, when to implement
Captures reasoning for creating/enhancing
✔✔Business cases are evaluated to ensure - ✔✔1. Investment has value and
importance
2. Project will be properly managed
3. Organization has capability to deliver the benefits
4. Resources are working on highest value opportunities
5. Projects with inter-dependencies are started in optimum sequence
✔✔Levels of a product - ✔✔1. Core - benefit
2. Actual - Product appearance - design, brand, packaging, quality, functionality
3. Extended product - Payment terms, delivery, warranty, Maintenance & care, on site
service, education/training
✔✔Characteristics of a service - ✔✔intangible, perishable, variable, inseparable
✔✔Product lifecycle phases - ✔✔Conceive, plan, develop, qualify, launch, deliver, retire
