(Chapter 6-12)
Strategic management - correct answer A five-step process that involves managers
from all parts of the organization in the formulation and implementation of strategic goals and
strategies.
Strategic planning - correct answer The process of developing and maintaining a
strategic fit between the organization's goals and capabilities and its changing marketing opportunities
Steps for Strategic Management - correct answer Providing Direction & Momentum
Encouraging New Ideas
Develop a sustainable competition advantage
Mission Statement - correct answer a statement of the firm's business based on a
careful analysis of benefits sought by present and potential customers and an analysis of existing and
anticipated environmental conditions
expresses the purpose of the organization
Vision Statement - correct answer A long-term goal describing "what" an
organization wants to become; it is clear sense of the future and the actions needed to get there.
Effective strategy - correct answer a strategy that promotes a superior alignment
between the organization and its environment and the achievement of strategic goals.
Strategic positioning - correct answer attempts to achieve sustainable competitive
advantage by preserving what is distinctive about a company
3 Principles of Strategic Positioning - correct answer Strategy Is the Creation of a
Unique & Valuable Position
,Strategy Requires Trade-offs in Competing
Strategy Involves Creating a "Fit" Among Activities
Trade-offs - correct answer Alternatives that must be given up when one is chosen
rather than another
Process for Strategic Management - correct answer Establish the mission and vision
Establish the grand strategy with environmental scanning
Formulate the strategic plans
Carry out the strategic plans
Maintain strategic control
grand strategy - correct answer after an assessment of current organizational
performance, then explains how the organization's mission is being accomplished
growth strategy - correct answer a grand strategy that involves expansion as in sales
revenues, market share, number of employees, or number of customers, or for nonprofits clients served
stability strategy - correct answer grand strategy that involves little or no significant
change
defensive strategy - correct answer grand strategy involving reduction in the
organization's efforts
Strategy formulation - correct answer the process of choosing among different
strategies and altering them
strategy implementation - correct answer putting strategic plans into effect
Strategic control - correct answer consists of monitoring the execution of strategy
and making adjustments, if necessary
, Steps to keep a strategic plan on track - correct answer Engage people
Keep it simple
Stay focused
Keep moving
Competitive intelligence - correct answer gaining information about one's
competitor's activities that you can anticipate their moves and react appropiately
SWOT analysis - correct answer strengths, weaknesses, opportunities, threats
identifying internal strengths (S) and weaknesses (W) and also examining external opportunities (O) and
threats (T)
organizational strengths - correct answer the skills and capabilities that give the
organization special competencies and competitive advantages in executing strategies in pursuit of its
mission
organizational weaknesses - correct answer Drawbacks that hinder an organization in
executing strategies in pursuit of its mission
organizational opportunities - correct answer environmental factors that the
organization may exploit for competitive advantage
organizational threats - correct answer environmental factors that hinder an
organization's achieving a competitive advantage
forecast - correct answer a vision or projection about the future
trend analysis - correct answer A hypothetical extension of a past series of events
into the future