Hospitality Management questions and Answers 100% guaranteed A.

Hospitality Management questions and Answers 100% guaranteed A. Table-service dining refers to: a. only four-star restaurants b. high-cost restaurants c. restaurants that employ servers d. fast-food places C ____ are the major activities of the marketing process. a. Manufacturing, promotion, distribution, and pricing b. Research, production, promotion, and consumption c. Identification, production, distribution, and consumption d. Planning, pricing, promotion, and distribution D ____ is where a business stands in relation to other similar businesses. a. Mission b. Market share c. Market position d. Target objective C ____ travel involves traveling within the United States. a. Interstate b. International c. Domestic d. Global C Niche marketing involves which one of the following? a. concentrating on a smaller, uniquely defined group of people b. international travel to multiple locations c. focusing on the widest possible population d. avoiding complaints of discrimination A Travel agents will: a. not be affected by airline rate changes b. prefer individual to corporate clients c. provide the same service as online systems at a lower cost d. earn commissions on reservations they make D Yield management is: a. the ratio of occupied to available rooms b. not directly related to occupancy rates c. a way of ensuring customer satisfaction d. concerned with maximizing revenue from room sales D ____ is an effective objective that a hotel supply business might develop before proceeding with the marketing planning process to achieve the objective. a. Reduce prices on seasonal products b. Develop advertising to appeal to a broad audience c. Increase sales this year by 10 percent over last year d. Hire more salespeople C What amount is a hotel gift shop losing in a year if two employees give their friends the 25 percent employee discount on goods that sell for a total of $1,500? a. $525.00 b. $675.00 c. $450.00 d. $375.00 D ____ is an example of a housekeeping productivity standard for a hotel. a. Four minutes to check in an arriving guest b. Three minutes to unload a supply shipment c. Five minutes to park a guest's vehicle d. Six minutes to change sleeping room bedding D Hotels that dedicate marketing personnel to build customer loyalty are called: a. customer-centric b. independent operators c. single-image d. franchise marketers A Large hotels and resorts ____ to enhance their guests' experience during their stay at the facility. a. offer discounted packages b. sell related products c. plan various activities d. make dining reservations C When a fax arrives that requires a guest's immediate attention, the hotel employee should: a. have the document delivered to the guest right away b. place the fax in a folder for the guest to pick up later c. ask the bell staff to place the fax in the mail pick-up rack d. call the guest's room and advise him/her about the fax A Anytime that an employee has contact with a customer or when the service product meets the service delivery is referred to as: a. service delivered b. guerilla marketing c. moment of truth d. marketing differentiation C Job shadowing is: a. not available for high school students b. an Internet privacy issue c. following a worker to learn about his or her job d. usually a paid internship C Jon just received a letter informing him that someone else was hired for a hospitality job for which Jon had been interviewed. Since Jon didn't get the job, does he need to write an interview follow-up letter to the company? a. No, since Jon wasn't hired, he doesn't need to write. b. Yes, the company will be expecting to hear from Jon. c. Yes, he should have already sent the follow-up letter. d. No, it's too late to send a follow-up letter. C One of the main reasons why people develop a network of friends and business associates is to: a. organize social activities b. increase their educational level c. identify career opportunities d. understand the work environment C ____ is the department primarily responsible for communicating with guests and coordinating interrelated activities among the hotel's various departments. a. Front office b. Housekeeping c. Maintenance d. Bell staff A A legal agreement to operate a business under the name of an already established business trade name or brand is a: a. corporation b. sole proprietorship c. franchise d. management contract C ____ involves evaluating demand and selling prices that result in maximum revenue. a. Yield management b. Room management c. Customer feedback d. Occupancy rate A When a hotel experiences a fire, earthquake, or tornado the motel staff should: a. not panic guests with details b. call the local law enforcement agency c. follow appropriate emergency procedure d. call all rooms individually C The Internet: a. offers infomediaries to reserve hospitality and tourism services b. has very little impact on the hospitality industry c. has made a slower impact on society than television d. has not proven to be an effective sales tool A Hotels keep records of customers and their preferences using: a. business programs b. sales records c. guest-history database d. purchased mailing lists C Hotels want to be included in the database of intermediaries because: a. they earn more commission from Internet business b. they can reach more potential customers c. they can collect information about customers d. rooms can be rented for reduced rates B Hotel supply companies that operate at the international level should be aware of political factors such as civil unrest or that affect trade. a. competitors b. currency rates c. business cycles d. embargoes D The key feature of resort marketing is: a. presenting an economical package b. marketing the experience more than the space c. effective use of timeshares d. taking advantage of off-peak rates B What is one of the greatest advantages of collecting primary data for a hotel marketing research project? a. Primary data can be gathered quickly. b. Collecting primary data is inexpensive. c. The data collected is most closely related to the project. d. The market researcher may influence the consumer's response. C Personal selling is: a. creating and maintaining extensive partnerships with other companies in the same industry b. a one-on-one presentation to encourage a customer to buy a product or service c. an outdated strategy for maximizing sales in the hospitality industry d. a promotion or set of promotions to encourage customers to buy products B ____ is a combination of related services in a single-priced product. a. Joint venture b. Partnership c. Alliance d. Package D A company that sells high-ticketed industrial goods for large convention hotels will make the greatest impact with: a. advertising b. personal selling c. sales promotion d. publicity B