WGU C201 Study Set
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1. Which part of the organizing process aids in effective Evaluating results
and efficient progress toward planned goals and often
results in changes within the organization?
2. What is the result of a company increasing the delega- Increased decision-mak-
tion of authority and the span of control? ing authority given to em-
ployees
3. Which two key elements does an effective organiza- Human interaction
tion include? Structure
4. Why does a line organizational structure function It establishes a direct flow
most effectively in a crisis situation? of authority.
5. A company might divide itself into smaller groups that Organization
best match the types of customers it serves. What is
this is an example of?
6. Which primary driver does management use for an Achievement of company
organization's structure? goals
7. Which step in the organizing process results in man- Departmentalization
agement grouping work activities into units within the
organization?
8. A high-tech startup company is launching a marketing Product
campaign for its new social media portal by highlight-
ing how the portal exceeds the connectivity and col-
laboration capabilities of all other social media sites.
Which type of competitive advantage is this company
leveraging?
9. Everyday low pricing
, WGU C201 Study Set
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Which marketing strategy is devoted to maintain-
ing continuous bottom line prices rather than relying
on short-term price-cutting tactics such as cents-off
coupons, rebates, and special sales?
10. When would a pull promotional strategy enhance a When demand for the
competitive advantage to market a product better product is driven by the
than a push strategy? end user.
11. Which marketing tool is often used to build effective Affinity programs
relationship marketing campaigns?
12. Which element of the promotional mix has the ad- Personal selling
vantage of messaging that can be tailored for each
customer, but the disadvantage of a high cost per
contact?
13. What three factors should be addressed in a success- Target market
ful marketing plan? Sales revenue goals
Plan implementation
timeline
14. Which three characteristics are measured in demo- Race and ethnicity
graphic segmentation? Income
Household size
15. In which three ways does business-buying behavior A group or committee of-
differ from consumer-buying behavior? ten makes decisions
Buyers face organizational
influences that affect their
own preferences
Purchasers often invite se-
, WGU C201 Study Set
Study online at https://quizlet.com/_59dwkl
lected providers to bid on
a purchase
16. With which two types of products does a marketing Accessories to primary
strategy rely on advertising more than personal sell- products
ing? Consumable supplies
17. After years of marketing a body lotion, a cosmetics Adding new users
company begins promoting the lotion as an insect Increasing frequency of
repellent as well. use
Finding new uses for the
In which three product life cycle extension strategies product
did this company engage?
18. What are three qualities of strong brand equity? Awareness
Loyalty
Favorable images
19. A customer intends to purchase her favorite cereal. It Brand equity
is out of stock, so she purchases an alternative brand
of cereal instead.
Which stage of brand loyalty is this customer in?
20. Which manufacturer distribution model is enhanced Direct
by the shipping and tracking capabilities of a global
package delivery service?
21. Which three tasks are key responsibilities of opera- Planning the overall pro-
tions managers? duction process
Determining the best lay-
out for the firm's facilities
Implementing the pro-
duction plan
Study online at https://quizlet.com/_59dwkl
1. Which part of the organizing process aids in effective Evaluating results
and efficient progress toward planned goals and often
results in changes within the organization?
2. What is the result of a company increasing the delega- Increased decision-mak-
tion of authority and the span of control? ing authority given to em-
ployees
3. Which two key elements does an effective organiza- Human interaction
tion include? Structure
4. Why does a line organizational structure function It establishes a direct flow
most effectively in a crisis situation? of authority.
5. A company might divide itself into smaller groups that Organization
best match the types of customers it serves. What is
this is an example of?
6. Which primary driver does management use for an Achievement of company
organization's structure? goals
7. Which step in the organizing process results in man- Departmentalization
agement grouping work activities into units within the
organization?
8. A high-tech startup company is launching a marketing Product
campaign for its new social media portal by highlight-
ing how the portal exceeds the connectivity and col-
laboration capabilities of all other social media sites.
Which type of competitive advantage is this company
leveraging?
9. Everyday low pricing
, WGU C201 Study Set
Study online at https://quizlet.com/_59dwkl
Which marketing strategy is devoted to maintain-
ing continuous bottom line prices rather than relying
on short-term price-cutting tactics such as cents-off
coupons, rebates, and special sales?
10. When would a pull promotional strategy enhance a When demand for the
competitive advantage to market a product better product is driven by the
than a push strategy? end user.
11. Which marketing tool is often used to build effective Affinity programs
relationship marketing campaigns?
12. Which element of the promotional mix has the ad- Personal selling
vantage of messaging that can be tailored for each
customer, but the disadvantage of a high cost per
contact?
13. What three factors should be addressed in a success- Target market
ful marketing plan? Sales revenue goals
Plan implementation
timeline
14. Which three characteristics are measured in demo- Race and ethnicity
graphic segmentation? Income
Household size
15. In which three ways does business-buying behavior A group or committee of-
differ from consumer-buying behavior? ten makes decisions
Buyers face organizational
influences that affect their
own preferences
Purchasers often invite se-
, WGU C201 Study Set
Study online at https://quizlet.com/_59dwkl
lected providers to bid on
a purchase
16. With which two types of products does a marketing Accessories to primary
strategy rely on advertising more than personal sell- products
ing? Consumable supplies
17. After years of marketing a body lotion, a cosmetics Adding new users
company begins promoting the lotion as an insect Increasing frequency of
repellent as well. use
Finding new uses for the
In which three product life cycle extension strategies product
did this company engage?
18. What are three qualities of strong brand equity? Awareness
Loyalty
Favorable images
19. A customer intends to purchase her favorite cereal. It Brand equity
is out of stock, so she purchases an alternative brand
of cereal instead.
Which stage of brand loyalty is this customer in?
20. Which manufacturer distribution model is enhanced Direct
by the shipping and tracking capabilities of a global
package delivery service?
21. Which three tasks are key responsibilities of opera- Planning the overall pro-
tions managers? duction process
Determining the best lay-
out for the firm's facilities
Implementing the pro-
duction plan
