Category Management Certification Test:
Questions With In-Depth Solutions
Which of the following best represents the primary concerns driving
shopper purchase decisions? Correct Answer - B. Quality,
value, and convenience
Which one of these statements best represents an attribute of a Club
store? Correct Answer - A. Club stores tend to have less
operating expenses and less overhead so prices are generally lower
Which of the following best describes three in-store retail factors
affected by SKU proliferation(too many SKU'S)? Correct Answer -
A. Variety, placement, and space
Category management was formally defined in the United States as
the result of which joint industry project? Correct Answer -
ECR- efficient consumer response
Which of the following is the least likely to be a part of a typical
retailers role in the category management process? Correct
Answer - Product development research
Which of the following data sources would be most valuable to use
in setting item level pricing? Correct Answer - Weekly point of
sales data
If a product sales are not affected when the price of that product is
increased you can say that the products pricing has low elasticity.
Correct Answer - true
Why would a retailer use a "blended margin" strategy? Correct
Answer - To balance the need where lower margins are needed
, on certain products and still achieving overall category margin by
taking higher margins on other products
With regards to base and incremental sales, which statement is
true? Correct Answer - Base sales= the normal expected sales
volume in the absence of any promotion
The statement "Brand A should receive 45% of promotion support
because it generates 45% of category sales" is an example of:
Correct Answer - Fair share analysis
What does a pre and post promotion period sales analysis reveal?
Correct Answer - A. Average life in volume
B. incremental volume over the entire promotion period
C.Profitability of the promotion activity
D. All of the above******
E. A & C only
It is important to look at promotions from the previous year when
planning future promotions Correct Answer - TRUE
which of the following is not a benefit of efficient assortment
planning? Correct Answer - Decreased consumer awareness
Which of the following is not a question for assortment managers to
address? Correct Answer - Which products have the highest
slotting fees for placement? (profitability question)
Which of the following are the basic analyses used to identify what
items to carry by category? Correct Answer - A. fair share
analysis
B. SKU productivity
C. market gap analysis
D. Consumer decision tree analysis
Questions With In-Depth Solutions
Which of the following best represents the primary concerns driving
shopper purchase decisions? Correct Answer - B. Quality,
value, and convenience
Which one of these statements best represents an attribute of a Club
store? Correct Answer - A. Club stores tend to have less
operating expenses and less overhead so prices are generally lower
Which of the following best describes three in-store retail factors
affected by SKU proliferation(too many SKU'S)? Correct Answer -
A. Variety, placement, and space
Category management was formally defined in the United States as
the result of which joint industry project? Correct Answer -
ECR- efficient consumer response
Which of the following is the least likely to be a part of a typical
retailers role in the category management process? Correct
Answer - Product development research
Which of the following data sources would be most valuable to use
in setting item level pricing? Correct Answer - Weekly point of
sales data
If a product sales are not affected when the price of that product is
increased you can say that the products pricing has low elasticity.
Correct Answer - true
Why would a retailer use a "blended margin" strategy? Correct
Answer - To balance the need where lower margins are needed
, on certain products and still achieving overall category margin by
taking higher margins on other products
With regards to base and incremental sales, which statement is
true? Correct Answer - Base sales= the normal expected sales
volume in the absence of any promotion
The statement "Brand A should receive 45% of promotion support
because it generates 45% of category sales" is an example of:
Correct Answer - Fair share analysis
What does a pre and post promotion period sales analysis reveal?
Correct Answer - A. Average life in volume
B. incremental volume over the entire promotion period
C.Profitability of the promotion activity
D. All of the above******
E. A & C only
It is important to look at promotions from the previous year when
planning future promotions Correct Answer - TRUE
which of the following is not a benefit of efficient assortment
planning? Correct Answer - Decreased consumer awareness
Which of the following is not a question for assortment managers to
address? Correct Answer - Which products have the highest
slotting fees for placement? (profitability question)
Which of the following are the basic analyses used to identify what
items to carry by category? Correct Answer - A. fair share
analysis
B. SKU productivity
C. market gap analysis
D. Consumer decision tree analysis
