MKTG 4500 Final Exam Questions with Correct Answers Fully Solved
User - Answers What scope would you apply for a custom dimension that collects data for users who log
in to your website
Every time a user loads a webpage with embedded tracking code - Answers When will the analytics
tracking code send a pageview hit to google analytics?
Multi-channel funnel reports - Answers Which reports can show you how website referrals, organic
search, and ad campaigns assisted in the conversion process?
A randomly-assigned unique identifier and browser cookie - Answers Which of these does google
analytics use to distinguish new and returning users
3 - Answers If you define a destination goal for a newsletter sign-up and a user completes the newsletter
sign up in three separate sessions, how many goal conversions will Google analytics count?
Destination, Event, Duration, Pages/Screens per session - Answers What 4 types of goals are available in
Google analytics?
The browser & OS report - Answers Which report helps identify which browsers may have had problems
with your website?
1 - Answers If a user watches a video with event tracking three times in a single session, how many
unique events will analytics count?
Hit - Answers Which of these is a scope for custom metrics?
Cohort analytics report - Answers Which report can compare metrics based on user acquisition date
over a series of weeks?
User's favorite website - Answers Which of these CANNOT be collected by the default analytics tracking
code?
Active users report - Answers Which report shows who initiated sessions over 1-day, 7-day, 14-day, and
30-day periods?
False - Answers Sharing a custom report will share the data in that report
Data import - Answers Which of these can join offline business systems data with online data collected
by Google analytics?
False - Answers once google analytics has processed the data it collects, you can still recover any data
that was filtered out
True - Answers If a filter excluded data from a view, that data can never be recovered for that view
, Customer's lifetime value - Answers Which of these could NOT be tracked using goals in google
analytics?
Assisted conversion - Answers How does google analytics credit a channel that contributes to a
conversion prior to a transaction
True - Answers Google analytics filters are applied in the order in which they are set in your view
An additional dimension you can add to a report for more specific analysis - Answers What is a
secondary dimension in google analytics?
Custom dimension - Answers What feature would you set up to collect company-specific data such as
member status?
Ad type - Answers Which of these criteria CANNOT be used to create a custom segment?
The numbers in a data set often paired with dimensions - Answers What is a "metric" in google analytics
Flat table - Answers Which type of custom report shows a static sortable table with rows of data?
New vs returning report - Answers Which report helps you determine the percent of your site traffic that
has visited previously
Hit-level, session-level, product-level, or user-level scope - Answers What are the four scope levels
available for dimensions and metrics in google analytics?
When a user is inactive on your website for more than 30 minutes - Answers By default, when does
analytics session expire?
Users who visited your physical store - Answers By default, which of these are NOT remarketing
audiences that you can define?
Site Search - Answers If you wanted to track what search terms customers used to find products on your
website, what would you set up?
False - Answers You can only apply a custom dimension to data that was collected after you created the
dimension
Filter 1: include Brazil or Argentina - Answers Which view filter(s) would you apply if you wanted to
include only users from Brazil or Argentina?
Custom segment - Answers Which of these can be imported to a define a remarketing audience?
Category, action, label, value - Answers What four parameters can you include with an event hit for
reporting?
User - Answers What scope would you apply for a custom dimension that collects data for users who log
in to your website
Every time a user loads a webpage with embedded tracking code - Answers When will the analytics
tracking code send a pageview hit to google analytics?
Multi-channel funnel reports - Answers Which reports can show you how website referrals, organic
search, and ad campaigns assisted in the conversion process?
A randomly-assigned unique identifier and browser cookie - Answers Which of these does google
analytics use to distinguish new and returning users
3 - Answers If you define a destination goal for a newsletter sign-up and a user completes the newsletter
sign up in three separate sessions, how many goal conversions will Google analytics count?
Destination, Event, Duration, Pages/Screens per session - Answers What 4 types of goals are available in
Google analytics?
The browser & OS report - Answers Which report helps identify which browsers may have had problems
with your website?
1 - Answers If a user watches a video with event tracking three times in a single session, how many
unique events will analytics count?
Hit - Answers Which of these is a scope for custom metrics?
Cohort analytics report - Answers Which report can compare metrics based on user acquisition date
over a series of weeks?
User's favorite website - Answers Which of these CANNOT be collected by the default analytics tracking
code?
Active users report - Answers Which report shows who initiated sessions over 1-day, 7-day, 14-day, and
30-day periods?
False - Answers Sharing a custom report will share the data in that report
Data import - Answers Which of these can join offline business systems data with online data collected
by Google analytics?
False - Answers once google analytics has processed the data it collects, you can still recover any data
that was filtered out
True - Answers If a filter excluded data from a view, that data can never be recovered for that view
, Customer's lifetime value - Answers Which of these could NOT be tracked using goals in google
analytics?
Assisted conversion - Answers How does google analytics credit a channel that contributes to a
conversion prior to a transaction
True - Answers Google analytics filters are applied in the order in which they are set in your view
An additional dimension you can add to a report for more specific analysis - Answers What is a
secondary dimension in google analytics?
Custom dimension - Answers What feature would you set up to collect company-specific data such as
member status?
Ad type - Answers Which of these criteria CANNOT be used to create a custom segment?
The numbers in a data set often paired with dimensions - Answers What is a "metric" in google analytics
Flat table - Answers Which type of custom report shows a static sortable table with rows of data?
New vs returning report - Answers Which report helps you determine the percent of your site traffic that
has visited previously
Hit-level, session-level, product-level, or user-level scope - Answers What are the four scope levels
available for dimensions and metrics in google analytics?
When a user is inactive on your website for more than 30 minutes - Answers By default, when does
analytics session expire?
Users who visited your physical store - Answers By default, which of these are NOT remarketing
audiences that you can define?
Site Search - Answers If you wanted to track what search terms customers used to find products on your
website, what would you set up?
False - Answers You can only apply a custom dimension to data that was collected after you created the
dimension
Filter 1: include Brazil or Argentina - Answers Which view filter(s) would you apply if you wanted to
include only users from Brazil or Argentina?
Custom segment - Answers Which of these can be imported to a define a remarketing audience?
Category, action, label, value - Answers What four parameters can you include with an event hit for
reporting?
