Advertising exam 3 chapter 13 questions well answered already passed

Advertising exam 3 chapter 13 questions well answered already passed1. The Cons of OOH Advertising Fleeting message Environmental influence Audience measurement Control Planning and costs Availability of locations Visual pollution 2. bulletin structures Large, outdoor billboards meant for long-term use that work best where traflc is heavy and visibility is good. They carry printed or painted messages, are created in sections, and are brought to the site where they are assembled and hung on the billboard structure. 3. standard poster panel blank panels with a standardized size and border; the mes- sage is first printed on large sheets of paper, then mounted by hand on the panel 4. stock posters ready-made 30-sheet posters, available in any quantity and often featuring the work of first-class artists and lithogra- phers 5. junior posters a smaller type of outdoor advertising, often used in urban areas, close to the point of purchase 6. spectaculars Giant electronic signs that grab the attention of viewers in high-traflc areas by incorporating movement, color, and flashy graphics 7. 100 showing The basic unit of sale for billboards or posters is 100 gross rating points daily. One rating point equals 1 percent of a particular market's population. 8. Global Positioning System (GPS) A system that determines the precise position of something on Earth through a series of satellites, tracking stations, and receivers. 9. comparative advertising a form of advertising that compares two or more specifi- cally named or shown competing brands on one or more specific attributes