FM10 Chapter 12: The Retail Segment
questions well answered to pass
retailing - correct answer ✔✔the service business of selling products directly to
final customers for their personal use; the exchange of merchandise for money or
credit
merchandising - correct answer ✔✔merchandise planning, quantity buying, and
single-item selling
financial control - correct answer ✔✔accounting and bill paying, credit and
collections, buying/selling statistics, budget and expense control
store operations - correct answer ✔✔building maintenance, business supplies,
inventory receiving/marking/warehousing, protection and security, customer
services
personnel - correct answer ✔✔employee hiring, training, scheduling workers,
benefits, job evaluations, promotions, transfers, and dismissals
sales promotions - correct answer ✔✔planning and executing advertising
campaigns, window and floor displays, interior signs, public relations, media
publicity, special events
, general merchandise - correct answer ✔✔retailers of large amounts of staple
goods and mass-produced garments
specialized merchandisers - correct answer ✔✔offer limited lines of related
products targeted to more defined customers; they are "focused merchandisers"
that market only certain categories of goods to particular age groups, size
categories, or lifestyle/taste levels
department stores - correct answer ✔✔large-scale general merchandisers that
offer many varieties of merchandise grouped into separate departments
branch stores - correct answer ✔✔usually smaller retail units owned and
operated by a parent store and located in the suburbs or other metropolitan
areas; they have the same name and receive their merchandise and business
direction from the original flagship store
junior department stores - correct answer ✔✔smaller than conventional
department stores and do not carry as wide a range of goods
chain - correct answer ✔✔a group of stores that is owned, managed,
merchandised, and controlled by a central office
anchor stores - correct answer ✔✔major chain and department stores that
provide the attraction needed to draw customers to shopping centers or malls
questions well answered to pass
retailing - correct answer ✔✔the service business of selling products directly to
final customers for their personal use; the exchange of merchandise for money or
credit
merchandising - correct answer ✔✔merchandise planning, quantity buying, and
single-item selling
financial control - correct answer ✔✔accounting and bill paying, credit and
collections, buying/selling statistics, budget and expense control
store operations - correct answer ✔✔building maintenance, business supplies,
inventory receiving/marking/warehousing, protection and security, customer
services
personnel - correct answer ✔✔employee hiring, training, scheduling workers,
benefits, job evaluations, promotions, transfers, and dismissals
sales promotions - correct answer ✔✔planning and executing advertising
campaigns, window and floor displays, interior signs, public relations, media
publicity, special events
, general merchandise - correct answer ✔✔retailers of large amounts of staple
goods and mass-produced garments
specialized merchandisers - correct answer ✔✔offer limited lines of related
products targeted to more defined customers; they are "focused merchandisers"
that market only certain categories of goods to particular age groups, size
categories, or lifestyle/taste levels
department stores - correct answer ✔✔large-scale general merchandisers that
offer many varieties of merchandise grouped into separate departments
branch stores - correct answer ✔✔usually smaller retail units owned and
operated by a parent store and located in the suburbs or other metropolitan
areas; they have the same name and receive their merchandise and business
direction from the original flagship store
junior department stores - correct answer ✔✔smaller than conventional
department stores and do not carry as wide a range of goods
chain - correct answer ✔✔a group of stores that is owned, managed,
merchandised, and controlled by a central office
anchor stores - correct answer ✔✔major chain and department stores that
provide the attraction needed to draw customers to shopping centers or malls
