Google Ads Certification questions well answered
already passed latest update
1. What are the 1- Broad Match
three ways adver- 2 - Responsive Search Ads
tisers can ue-based/Smart Bidding - inform bids
lever- age AI
to help boost
conver- sions?
2. Broad
Match -
matching
3. Responsive
Search Ads
-
compositio
n
4. Val-
,Google Ads Certification questions well answered
already passed latest update
3 - Value-based Bidding Using responsive search ads, advertisers can create ads that adapt to
show more relevant messages to more people. For example, by entering
up to 15 headlines and four descriptions, Google Ads uses machine
learning to automatically create and test ditterent asset combinations,
learning what performs best over time.
Looks at user intent and
advertiser intent and It works with Smart Bidding and broad match to show the right ad for
makes the connection that each query
is strongest. — including new queries that a static text ad may not be eligible for,
due to ad relevance.
Consumer expectations
are constantly changing, AI uses advertiser intent, search query intent, and ad composition to
and it's impossible for a help inform bids. Predicts future ad conversions.
manual approach to keep
up. Broad match and Smart Bidding works with broad match to automatically bid on high-
Smart Bidding use the performing queries. By bidding at the query level in real-time, it shapes
best of Google AI to traflc in a way that
understand the intent
behind user searches, not
just the words within
them. This combination
helps advertisers reach
more of the right
customers, no matter how
they're searching.
AI takes all high quality
images, sitelinks, etc. to
assemble a ad that is
optimized for search
query.
,Google Ads Certification questions well answered
already passed latest update
(TOP DOWN)
5. Advertisers
who adopt
responsive
search ads in
campaigns
that also use
broad match
and Smart
Bidding see an
average of
20% more
conver- sions
at a similar
cost per
action.
6. Explain how
google
accounts are
organized
, Google Ads Certification questions well answered
already passed latest update
aligns with performance
goals.
To set the right bid, Smart
1- Manager Account
Bidding uses predictive AI
To easily view and manage these Google Ads accounts in one place,
which learns from billions
advertisers can choose to create a manager account.
of combinations of signals,
like time of day or device
2- Account
type, to automatically set
An account is a collection of campaigns. It's associated with a unique email
unique bids for every
address, password, and billing information.
search query.
3- Campaign
That means advertisers
A campaign is a collection of ad groups. It has its own budget and
using Smart Bidding can set settings, which
bids based on each user's
context in the moment,
which is something that
can't be accomplished
manually. Automated bidding
is the only way to account for
all available signals and
improve performance.
True
already passed latest update
1. What are the 1- Broad Match
three ways adver- 2 - Responsive Search Ads
tisers can ue-based/Smart Bidding - inform bids
lever- age AI
to help boost
conver- sions?
2. Broad
Match -
matching
3. Responsive
Search Ads
-
compositio
n
4. Val-
,Google Ads Certification questions well answered
already passed latest update
3 - Value-based Bidding Using responsive search ads, advertisers can create ads that adapt to
show more relevant messages to more people. For example, by entering
up to 15 headlines and four descriptions, Google Ads uses machine
learning to automatically create and test ditterent asset combinations,
learning what performs best over time.
Looks at user intent and
advertiser intent and It works with Smart Bidding and broad match to show the right ad for
makes the connection that each query
is strongest. — including new queries that a static text ad may not be eligible for,
due to ad relevance.
Consumer expectations
are constantly changing, AI uses advertiser intent, search query intent, and ad composition to
and it's impossible for a help inform bids. Predicts future ad conversions.
manual approach to keep
up. Broad match and Smart Bidding works with broad match to automatically bid on high-
Smart Bidding use the performing queries. By bidding at the query level in real-time, it shapes
best of Google AI to traflc in a way that
understand the intent
behind user searches, not
just the words within
them. This combination
helps advertisers reach
more of the right
customers, no matter how
they're searching.
AI takes all high quality
images, sitelinks, etc. to
assemble a ad that is
optimized for search
query.
,Google Ads Certification questions well answered
already passed latest update
(TOP DOWN)
5. Advertisers
who adopt
responsive
search ads in
campaigns
that also use
broad match
and Smart
Bidding see an
average of
20% more
conver- sions
at a similar
cost per
action.
6. Explain how
accounts are
organized
, Google Ads Certification questions well answered
already passed latest update
aligns with performance
goals.
To set the right bid, Smart
1- Manager Account
Bidding uses predictive AI
To easily view and manage these Google Ads accounts in one place,
which learns from billions
advertisers can choose to create a manager account.
of combinations of signals,
like time of day or device
2- Account
type, to automatically set
An account is a collection of campaigns. It's associated with a unique email
unique bids for every
address, password, and billing information.
search query.
3- Campaign
That means advertisers
A campaign is a collection of ad groups. It has its own budget and
using Smart Bidding can set settings, which
bids based on each user's
context in the moment,
which is something that
can't be accomplished
manually. Automated bidding
is the only way to account for
all available signals and
improve performance.
True
