Marketing 201 (Swenson @ BYU) FINAL
Exam with Questions and Correct
Answers 2025.
Chapter ,1 ,- ,CORRECT ,ANSWER-Marketing ,Strategy
What ,is ,marketing? ,- ,CORRECT ,ANSWER-The ,exchange ,that ,creates ,and ,delivers
,value ,for ,customers ,at ,a ,profit
Star ,(BCG ,Matrix) ,- ,CORRECT ,ANSWER-High ,growth ,and ,high ,market ,share
Cash ,Cows ,(BCG ,Matrix) ,- ,CORRECT ,ANSWER-High ,market ,share ,but ,low ,growth
Question ,Mark ,(BCG ,Matrix) ,- ,CORRECT ,ANSWER-Low ,market ,share ,but ,high
,growth
Dog ,(BCG ,Matrix) ,- ,CORRECT ,ANSWER-Low ,market ,share ,and ,low ,growth
Market ,Penetration ,- ,CORRECT ,ANSWER-Selling ,more ,of ,the ,existing ,products ,in
,existing ,markets
Product ,Development ,- ,CORRECT ,ANSWER-Introducing ,new ,products ,to ,existing
,markets
Market ,Development ,- ,CORRECT ,ANSWER-Introducing ,existing ,products ,to ,new
,markets
,Diversification ,- ,CORRECT ,ANSWER-Introducing ,new ,products ,to ,new ,markets
Product ,Orientation ,- ,CORRECT ,ANSWER-A ,belief ,that ,supply ,generates ,demand.
,The ,sole ,focus ,is ,on ,the ,product
Sales ,Orientation ,- ,CORRECT ,ANSWER-A ,belief ,that ,marketing's ,purpose ,is ,to ,sell
,products. ,Uses ,aggressive ,sales ,techniques
Market ,Orientation ,- ,CORRECT ,ANSWER-The ,belief ,that ,products ,should ,focus ,on
,satisfying ,customer ,needs ,at ,a ,profit
Societal ,Orientation ,- ,CORRECT ,ANSWER-The ,belief ,that ,products ,should ,provide
,value ,to ,both ,the ,customer ,as ,well ,as ,to ,society ,as ,a ,whole. ,Concerned ,about ,the
,enviroment
Path ,to ,Profitability ,- ,CORRECT ,ANSWER-
Marketing ,Mix ,- ,CORRECT ,ANSWER-Product, ,Price, ,Place, ,Promotion
Chapter ,2 ,- ,CORRECT ,ANSWER-The ,Marketing ,Environment
External ,Enviroment ,- ,CORRECT ,ANSWER-Social ,forces, ,Economic ,forces,
,Technological ,forces, ,Competitive ,forces, ,Regulatory ,forces
Social ,Forces ,- ,CORRECT ,ANSWER-Culture ,and ,demographics
Baby ,Boomers ,- ,CORRECT ,ANSWER-age ,54 ,- ,72
Gen ,X ,- ,CORRECT ,ANSWER-age ,38 ,- ,53
Millennials ,(Gen ,Y) ,- ,CORRECT ,ANSWER-age ,22 ,- ,37
Gen ,Z ,- ,CORRECT ,ANSWER-age ,16 ,- ,21
Economic ,Forces ,- ,CORRECT ,ANSWER-Gross, ,disposable, ,and ,discretionary ,income
, Technological ,Forces ,- ,CORRECT ,ANSWER-New ,science ,and ,research
Competitive ,Forces ,- ,CORRECT ,ANSWER-Attractiveness ,of ,the ,industry
Competitive ,Rivalry ,- ,CORRECT ,ANSWER-Reactions ,taken ,by ,competitors
Power ,of ,Suppliers ,- ,CORRECT ,ANSWER-Powerful ,suppliers ,can ,drive ,down ,profits
,by ,charging ,high ,prices ,and/or ,reducing ,product ,quality
Power ,of ,Buyers ,- ,CORRECT ,ANSWER-Customers ,can ,demand ,lower ,prices ,or
,increased ,quality
Threat ,of ,Entrants ,- ,CORRECT ,ANSWER-New ,entrants ,can ,shake ,up ,an ,industry
,and ,cause ,increased ,competition ,as ,they ,seek ,to ,take ,market ,share ,from ,existing
,companies
Threat ,of ,Substitues ,- ,CORRECT ,ANSWER-Substitute ,products ,can ,replace ,existing
,products ,by ,performing ,a ,similar ,function
Regulatory ,Forces ,- ,CORRECT ,ANSWER-Changes ,in ,laws ,and ,trade ,regulations
Strengthes ,(SWOT) ,- ,CORRECT ,ANSWER-Essential ,competencies ,of ,the ,firm
,[internal]
Opportunities ,(SWOT) ,- ,CORRECT ,ANSWER-Favorable ,market ,conditions ,[external]
Weaknesses ,(SWOT) ,- ,CORRECT ,ANSWER-Firm ,specific ,limitations ,[internal]
Threats ,(SWOT) ,- ,CORRECT ,ANSWER-Conditions ,that ,hinder ,profitability ,[external]
Chapter ,3 ,- ,CORRECT ,ANSWER-Global ,Marketing
Exporting ,- ,CORRECT ,ANSWER-selling ,domestically ,produced ,products ,to ,buyers ,in
,other ,countries
Exam with Questions and Correct
Answers 2025.
Chapter ,1 ,- ,CORRECT ,ANSWER-Marketing ,Strategy
What ,is ,marketing? ,- ,CORRECT ,ANSWER-The ,exchange ,that ,creates ,and ,delivers
,value ,for ,customers ,at ,a ,profit
Star ,(BCG ,Matrix) ,- ,CORRECT ,ANSWER-High ,growth ,and ,high ,market ,share
Cash ,Cows ,(BCG ,Matrix) ,- ,CORRECT ,ANSWER-High ,market ,share ,but ,low ,growth
Question ,Mark ,(BCG ,Matrix) ,- ,CORRECT ,ANSWER-Low ,market ,share ,but ,high
,growth
Dog ,(BCG ,Matrix) ,- ,CORRECT ,ANSWER-Low ,market ,share ,and ,low ,growth
Market ,Penetration ,- ,CORRECT ,ANSWER-Selling ,more ,of ,the ,existing ,products ,in
,existing ,markets
Product ,Development ,- ,CORRECT ,ANSWER-Introducing ,new ,products ,to ,existing
,markets
Market ,Development ,- ,CORRECT ,ANSWER-Introducing ,existing ,products ,to ,new
,markets
,Diversification ,- ,CORRECT ,ANSWER-Introducing ,new ,products ,to ,new ,markets
Product ,Orientation ,- ,CORRECT ,ANSWER-A ,belief ,that ,supply ,generates ,demand.
,The ,sole ,focus ,is ,on ,the ,product
Sales ,Orientation ,- ,CORRECT ,ANSWER-A ,belief ,that ,marketing's ,purpose ,is ,to ,sell
,products. ,Uses ,aggressive ,sales ,techniques
Market ,Orientation ,- ,CORRECT ,ANSWER-The ,belief ,that ,products ,should ,focus ,on
,satisfying ,customer ,needs ,at ,a ,profit
Societal ,Orientation ,- ,CORRECT ,ANSWER-The ,belief ,that ,products ,should ,provide
,value ,to ,both ,the ,customer ,as ,well ,as ,to ,society ,as ,a ,whole. ,Concerned ,about ,the
,enviroment
Path ,to ,Profitability ,- ,CORRECT ,ANSWER-
Marketing ,Mix ,- ,CORRECT ,ANSWER-Product, ,Price, ,Place, ,Promotion
Chapter ,2 ,- ,CORRECT ,ANSWER-The ,Marketing ,Environment
External ,Enviroment ,- ,CORRECT ,ANSWER-Social ,forces, ,Economic ,forces,
,Technological ,forces, ,Competitive ,forces, ,Regulatory ,forces
Social ,Forces ,- ,CORRECT ,ANSWER-Culture ,and ,demographics
Baby ,Boomers ,- ,CORRECT ,ANSWER-age ,54 ,- ,72
Gen ,X ,- ,CORRECT ,ANSWER-age ,38 ,- ,53
Millennials ,(Gen ,Y) ,- ,CORRECT ,ANSWER-age ,22 ,- ,37
Gen ,Z ,- ,CORRECT ,ANSWER-age ,16 ,- ,21
Economic ,Forces ,- ,CORRECT ,ANSWER-Gross, ,disposable, ,and ,discretionary ,income
, Technological ,Forces ,- ,CORRECT ,ANSWER-New ,science ,and ,research
Competitive ,Forces ,- ,CORRECT ,ANSWER-Attractiveness ,of ,the ,industry
Competitive ,Rivalry ,- ,CORRECT ,ANSWER-Reactions ,taken ,by ,competitors
Power ,of ,Suppliers ,- ,CORRECT ,ANSWER-Powerful ,suppliers ,can ,drive ,down ,profits
,by ,charging ,high ,prices ,and/or ,reducing ,product ,quality
Power ,of ,Buyers ,- ,CORRECT ,ANSWER-Customers ,can ,demand ,lower ,prices ,or
,increased ,quality
Threat ,of ,Entrants ,- ,CORRECT ,ANSWER-New ,entrants ,can ,shake ,up ,an ,industry
,and ,cause ,increased ,competition ,as ,they ,seek ,to ,take ,market ,share ,from ,existing
,companies
Threat ,of ,Substitues ,- ,CORRECT ,ANSWER-Substitute ,products ,can ,replace ,existing
,products ,by ,performing ,a ,similar ,function
Regulatory ,Forces ,- ,CORRECT ,ANSWER-Changes ,in ,laws ,and ,trade ,regulations
Strengthes ,(SWOT) ,- ,CORRECT ,ANSWER-Essential ,competencies ,of ,the ,firm
,[internal]
Opportunities ,(SWOT) ,- ,CORRECT ,ANSWER-Favorable ,market ,conditions ,[external]
Weaknesses ,(SWOT) ,- ,CORRECT ,ANSWER-Firm ,specific ,limitations ,[internal]
Threats ,(SWOT) ,- ,CORRECT ,ANSWER-Conditions ,that ,hinder ,profitability ,[external]
Chapter ,3 ,- ,CORRECT ,ANSWER-Global ,Marketing
Exporting ,- ,CORRECT ,ANSWER-selling ,domestically ,produced ,products ,to ,buyers ,in
,other ,countries
