Marketing 201 BYU Swenson test 1 with Questions and Correct Answers 2025.

Marketing 201 BYU Swenson test 1 with
Questions and Correct Answers 2025.




Define ,marketing ,- ,CORRECT ,ANSWER-activity, ,set ,of ,instructions, ,and ,process ,for
,creating, ,communicating, ,delivering, ,and ,exchanging ,offerings ,that ,have ,value ,for
,customers



What ,does ,D&C ,89:4 ,tell ,us? ,- ,CORRECT ,ANSWER-Marketing ,can ,be ,used ,for ,good
,and ,evil



How ,is ,value ,created? ,- ,CORRECT ,ANSWER-By ,meeting ,customer's ,functional ,and
,emotional ,needs



What ,are ,the ,4 ,P's? ,- ,CORRECT ,ANSWER-Product, ,Price, ,Promotion, ,Place


What ,is ,the ,marketing ,concept? ,- ,CORRECT ,ANSWER-By ,delivering ,value,
,marketing ,satisfies ,customer's ,needs ,and ,wants ,at ,a ,profit



What ,do ,marketers ,focus ,on? ,- ,CORRECT ,ANSWER-People ,VS ,Structure. ,
1. ,Needs ,and ,Wants
2. ,Ability, ,willingness, ,authority ,to ,purchase ,to ,satisfy ,1


What ,is ,B2B ,(Business ,Market)? ,- ,CORRECT ,ANSWER-Business ,- ,to ,- ,Business

,Individuals ,within ,companies ,purchase ,product ,for ,use ,within ,company ,or ,resale
EX: ,BMW ,purchases ,Michelin ,tires, ,then ,sells ,BMWs ,with ,Michelin ,tires


What ,is ,B2C ,(Consumer ,Market?) ,- ,CORRECT ,ANSWER-Business ,- ,to ,- ,Consumer
Individual ,exchange ,product ,for ,personal ,use
EX: ,person ,buys ,candy ,bar ,from ,store


Strategic ,Triangle ,- ,CORRECT ,ANSWER-


How ,do ,you ,keep ,customers? ,- ,CORRECT ,ANSWER-By ,creating ,and ,delivering
,exceptional ,value
-attracting ,the ,right ,customers ,= ,profit


What ,is ,the ,Corporate ,Strategy? ,- ,CORRECT ,ANSWER-What ,business ,should ,we ,be
,in?
-specialize ,in ,areas ,that ,draw ,on ,common ,core ,skills ,and ,resources
-specialist ,perform ,better ,than ,generalists


What ,is ,the ,Strategic ,Business ,Unit ,(SBU) ,Strategy? ,- ,CORRECT ,ANSWER-How ,do
,we ,compete ,effectively ,in ,given ,business?
-market ,growth ,rate ,and ,relative ,market ,share


Types ,of ,SBU's ,- ,CORRECT ,ANSWER-Stars, ,Cash ,Cows, ,Question ,Marks, ,Dogs


Dogs ,(SBU) ,- ,CORRECT ,ANSWER-Low ,market ,share, ,low ,market ,growth ,rate
-little ,hope ,of ,becoming ,stars ,or ,cash ,cow. ,
-generate ,enough ,cash ,just ,to ,support ,themselves


Question ,Marks ,(SBU) ,- ,CORRECT ,ANSWER-Low ,market ,share, ,high ,market ,growth
,rate
-pose ,investment ,dilemmas ,for ,the ,company
-generally ,significant ,investment ,from ,cash ,cows ,needed


Cash ,Cows ,(SBU) ,- ,CORRECT ,ANSWER-High ,market ,share, ,low ,market ,growth ,rate
-business ,dominates ,in ,slow-growth ,markets
-typically ,generate ,more ,cash ,than ,they ,need ,so ,companies ,reallocate ,resources
,elsewhere

, Stars ,(SBU) ,- ,CORRECT ,ANSWER-High ,market ,share, ,high ,market ,growth ,rate
-Business ,are ,dominant ,players ,in ,fast-growing ,markets
-may ,require ,significant ,cash ,investment ,to ,support ,rapid ,growth
-As ,growth ,rate ,slows, ,they ,become ,cash ,cows


What ,is ,the ,marketing ,strategy? ,- ,CORRECT ,ANSWER-How ,do ,we ,orchestrate ,the
,marketing ,mix ,to ,deliver ,value ,to ,a ,particular ,market ,segment?
-Each ,functional ,area ,of ,the ,company ,(finance, ,HR, ,etc) ,has ,a ,strategy ,consistent
,with ,SBU ,and ,Corporate ,Strategy
Addresses: ,Target ,Market ,and ,Marketing ,Mix


Marketing ,Mix ,- ,CORRECT ,ANSWER-4 ,P's: ,Product, ,Price, ,Place, ,Promotion


Marketing ,Strategy: ,Path ,to ,Profitability ,- ,CORRECT ,ANSWER-1. ,Segmentation
,Process
2. ,Targeting
3. ,Positioning


Marketing ,Strategy: ,Path ,to ,Profitability: ,Segmentation ,Process ,- ,CORRECT
,ANSWER-Customers ,grouped ,into ,homogeneous ,subgroups/segments ,so ,they ,are
,similar ,in ,how ,they ,respond ,to ,marketing ,effort



Marketing ,Strategy: ,Path ,to ,Profitability: ,Targeting ,- ,CORRECT ,ANSWER-Company
,selects/targets ,segments ,to ,serve



Marketing ,Strategy: ,Path ,to ,Profitability: ,Positioning ,- ,CORRECT ,ANSWER-Company
,positions ,its ,product ,offering ,for ,the ,target ,customers



How ,do ,you ,market ,through ,the ,eyes ,of ,Brand ,Champions? ,- ,CORRECT ,ANSWER--
build ,messages ,around ,understanding ,of ,people
-people ,are ,most ,persuaded ,by ,seeing ,why ,other ,consumer ,like ,them


What ,does ,it ,mean ,to ,"Ride ,a ,Wave"? ,- ,CORRECT ,ANSWER--looking ,at ,an ,existing
,product ,and ,creating ,a ,complementary ,product
-Brand ,Champions ,enhance ,consumption ,with ,complementary ,products


Ansoff ,Matrix ,(Product-Market ,Expansion ,Matrix) ,- ,CORRECT ,ANSWER-1. ,Market
,Penetration
2. ,Product ,Development