Table of Contents
Introduction
Question 01: Application of theories
Question 02: Africanisation
Question 03: Publicity in Context
Question 04: Ethical use of AI
Conclusion
References
Introduction
, This assignment evaluates the functions of publicity in various fields such as non-
profit organisations, public sector and private sector. Using a case study of
GlobalTech Ltd, the module will investigate the impact of negative publicity,
stereotypes and unethical behaviour on the image of a business. The assignment
also explains important communication theories including classical conditioning
and compares them with other theories like social learning. Another area of
concentration is that of Africanisation and why it is critical that organisations
conducting business in Africa pay due respect to local customs and beliefs. Finally,
the assignment describes the application of artificial intelligence (AI) in publicity
and its ethical implications to prevent the spread of false information. In summary,
it is demonstrated that quality publicity and an ethical framework are two-folded:
they create trust between the company and the audience (and vice-versa) and they
strengthen the relationship between both parties.
Question 01: Application of theories
1.1
This passage is well explained by Classical Conditioning Theory. According to this
theory, persons learn to associate one thing with different things. Specific
Example: People associating GlobalTech with a bad behavior such as being unfair
and not caring about people (Pavlov, 1927).
1.2
Not so with social learning theory. This means that people learn by observing,
such as by watching what others do or say — and imitating it (Bandura, 1977).
In classical conditioning, you require no thinking and copying, and repeating things
is enough to teach people.
Social learning is when individuals learn by observing others and their
consequences.
1.3
Before Conditioning (Unconditioned Stimulus and Response)
They had good products, so people liked GlobalTech at first. The company name
(stimulus) was associated with people being thrilled or delighted (response)
(Pavlov, 1927).
Introduction
Question 01: Application of theories
Question 02: Africanisation
Question 03: Publicity in Context
Question 04: Ethical use of AI
Conclusion
References
Introduction
, This assignment evaluates the functions of publicity in various fields such as non-
profit organisations, public sector and private sector. Using a case study of
GlobalTech Ltd, the module will investigate the impact of negative publicity,
stereotypes and unethical behaviour on the image of a business. The assignment
also explains important communication theories including classical conditioning
and compares them with other theories like social learning. Another area of
concentration is that of Africanisation and why it is critical that organisations
conducting business in Africa pay due respect to local customs and beliefs. Finally,
the assignment describes the application of artificial intelligence (AI) in publicity
and its ethical implications to prevent the spread of false information. In summary,
it is demonstrated that quality publicity and an ethical framework are two-folded:
they create trust between the company and the audience (and vice-versa) and they
strengthen the relationship between both parties.
Question 01: Application of theories
1.1
This passage is well explained by Classical Conditioning Theory. According to this
theory, persons learn to associate one thing with different things. Specific
Example: People associating GlobalTech with a bad behavior such as being unfair
and not caring about people (Pavlov, 1927).
1.2
Not so with social learning theory. This means that people learn by observing,
such as by watching what others do or say — and imitating it (Bandura, 1977).
In classical conditioning, you require no thinking and copying, and repeating things
is enough to teach people.
Social learning is when individuals learn by observing others and their
consequences.
1.3
Before Conditioning (Unconditioned Stimulus and Response)
They had good products, so people liked GlobalTech at first. The company name
(stimulus) was associated with people being thrilled or delighted (response)
(Pavlov, 1927).
