1 of 101
Definition
- stacking deck in favor
- stop & go checkups
- requires time & money
Give this one a try later!
Disadvantages of Multibrand Strategy
, info about stages in new
product process
Advantages of multiproduct branding Multibrand Strategy (individual
strategies branding)
Don't know?
2 of 101
Definition
(if upper management gives you ok to move forwards)
The development of a POOL OF IDEAS and concepts that are
candidates for new products (competitors, customer surveys, Research
& development (post-it notes from glue), employees, consultant-look if
you have a good mix of products)
Give this one a try later!
Market Testing Idea Generation
Development Business Analysis
Don't know?
, 3 of 101
Definition
- Changing the place an offering occupies in a consumer's mind
relative to competitive products
- used to revive an ailing brand (original positioning may be obsolete)
- fix a new market entry (positioning is unclear/confusing; ex. palm
pilots confused about what supposed to do)
- the challenge: changing perceptions of a brand forged over years of
advertising (windex now all purpose cleaner; aspirin was dead b/c
stomach issues until now used to avoid heart attack)
Give this one a try later!
Positioning continued Brand Loyalty
Mixed Branding Repositioning
Don't know?
4 of 101
Definition
, Services depend on the ppl who provide them w/ variability due to
each person's capability & day-t-day job performance (hiring &
training)
Give this one a try later!
Inconsistency Inseparability
Intangibility Contractual Vms
Don't know?
5 of 101
Definition
***Very Important; stack deck in our favor
Last opportunity kill project before significant capital is invested.
Analysis includes marketing started review, economic payouts, legal
review
(what amt of sales CANNIBALIZE against existing sales (tide pods take
away from other tide- NEWLY GENERATED vs. EXISTING);
manufacturing costs, materials, distribution (weight), product sales
estimate, market share, profit margins, selling price, inventory, ad costs;
look at yr 1,2,3 b/c could be a DELAY
Definition
- stacking deck in favor
- stop & go checkups
- requires time & money
Give this one a try later!
Disadvantages of Multibrand Strategy
, info about stages in new
product process
Advantages of multiproduct branding Multibrand Strategy (individual
strategies branding)
Don't know?
2 of 101
Definition
(if upper management gives you ok to move forwards)
The development of a POOL OF IDEAS and concepts that are
candidates for new products (competitors, customer surveys, Research
& development (post-it notes from glue), employees, consultant-look if
you have a good mix of products)
Give this one a try later!
Market Testing Idea Generation
Development Business Analysis
Don't know?
, 3 of 101
Definition
- Changing the place an offering occupies in a consumer's mind
relative to competitive products
- used to revive an ailing brand (original positioning may be obsolete)
- fix a new market entry (positioning is unclear/confusing; ex. palm
pilots confused about what supposed to do)
- the challenge: changing perceptions of a brand forged over years of
advertising (windex now all purpose cleaner; aspirin was dead b/c
stomach issues until now used to avoid heart attack)
Give this one a try later!
Positioning continued Brand Loyalty
Mixed Branding Repositioning
Don't know?
4 of 101
Definition
, Services depend on the ppl who provide them w/ variability due to
each person's capability & day-t-day job performance (hiring &
training)
Give this one a try later!
Inconsistency Inseparability
Intangibility Contractual Vms
Don't know?
5 of 101
Definition
***Very Important; stack deck in our favor
Last opportunity kill project before significant capital is invested.
Analysis includes marketing started review, economic payouts, legal
review
(what amt of sales CANNIBALIZE against existing sales (tide pods take
away from other tide- NEWLY GENERATED vs. EXISTING);
manufacturing costs, materials, distribution (weight), product sales
estimate, market share, profit margins, selling price, inventory, ad costs;
look at yr 1,2,3 b/c could be a DELAY
