1 of 82
Definition
Drawing conclusions from sample data and projecting to the larger
population.
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, Statistical inference Secondary data
Primary data Sampling
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2 of 82
Definition
a company's profits after expenses have been paid
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Market Share Earnings
Marketing Investment
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, 3 of 82
Definition
Qualitative research.
To gain understanding of the problem.
To define the focus of further research.
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Descriptive research Ethnographic research
Causal research Exploratory research
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4 of 82
Definition
the total amount of money made in one year by a person, household,
or family unit
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Gross income Net income
, Disposable income Discretionary income
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5 of 82
Term
Market segmentation
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Watching people (mechanical, personal, neuromarketing).
Asking people (idea generation and evaluation).
Other sources (social media, data mining).
Markets
Needs, wants and demands
Products and services
Values, satisfaction and quality
Exchange, transactions and relationships
which involves aggregating prospective buyers into groups, or segments, that
(1) have common needs and
(2) will respond similarly to a marketing action.
which are criteria or standards used in evaluating proposed solutions to the
problem
Definition
Drawing conclusions from sample data and projecting to the larger
population.
Give this one a try later!
, Statistical inference Secondary data
Primary data Sampling
Don't know?
2 of 82
Definition
a company's profits after expenses have been paid
Give this one a try later!
Market Share Earnings
Marketing Investment
Don't know?
, 3 of 82
Definition
Qualitative research.
To gain understanding of the problem.
To define the focus of further research.
Give this one a try later!
Descriptive research Ethnographic research
Causal research Exploratory research
Don't know?
4 of 82
Definition
the total amount of money made in one year by a person, household,
or family unit
Give this one a try later!
Gross income Net income
, Disposable income Discretionary income
Don't know?
5 of 82
Term
Market segmentation
Give this one a try later!
Watching people (mechanical, personal, neuromarketing).
Asking people (idea generation and evaluation).
Other sources (social media, data mining).
Markets
Needs, wants and demands
Products and services
Values, satisfaction and quality
Exchange, transactions and relationships
which involves aggregating prospective buyers into groups, or segments, that
(1) have common needs and
(2) will respond similarly to a marketing action.
which are criteria or standards used in evaluating proposed solutions to the
problem
