1-124 of 124
what are disadvantages of secondary data
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can be biased, no longer relevant, outdated, may not be exactly what you
need, may not be available, may not be accurate, available to competitors
,what is post purchase evaluation?
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used to reduce cognitive dissonance (post purchase anxiety)
what is consideration set?
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group of brands that a consumer would consider acceptable from among all
the brands they know of
what are the 2 goals of marketing?
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1. discover (assess) the needs and wants of prospective customers
2. satisfy these needs & wants through EXCHANGE (each are better off after
exchange)
what is diversification analysis?
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, helps a firm search for growth & consolidation opportunities among current &
new markets as well as current & new products
what are barriers to entry?
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business practices that make it difficult for new firms to enter the market
what is customer value proposition?
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what are we promising the customer? what is their benefit?
BCG Growth-Share Matrix: star
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- star: market leaders, fast growing, require investments; high market growth
rate & high relative market share
what are tech trends?
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- smart home tech
- privacy backlash
- advances in nanotech
- cloud wars
what is alternative evaluation
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determine objective (fact) & subjective (opinion) evaluative criteria & attempt
to influence consumers to show greater interest; alter beliefs about brand,
competitors brands, attach more importance to those which brand excels
what is selling concept?
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shove ads down consumers throats & hope they will eventually buy it;
commonly used for unsold goods
what is market penetration strategy
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what are disadvantages of secondary data
Give this one a try later!
can be biased, no longer relevant, outdated, may not be exactly what you
need, may not be available, may not be accurate, available to competitors
,what is post purchase evaluation?
Give this one a try later!
used to reduce cognitive dissonance (post purchase anxiety)
what is consideration set?
Give this one a try later!
group of brands that a consumer would consider acceptable from among all
the brands they know of
what are the 2 goals of marketing?
Give this one a try later!
1. discover (assess) the needs and wants of prospective customers
2. satisfy these needs & wants through EXCHANGE (each are better off after
exchange)
what is diversification analysis?
Give this one a try later!
, helps a firm search for growth & consolidation opportunities among current &
new markets as well as current & new products
what are barriers to entry?
Give this one a try later!
business practices that make it difficult for new firms to enter the market
what is customer value proposition?
Give this one a try later!
what are we promising the customer? what is their benefit?
BCG Growth-Share Matrix: star
Give this one a try later!
- star: market leaders, fast growing, require investments; high market growth
rate & high relative market share
what are tech trends?
, Give this one a try later!
- smart home tech
- privacy backlash
- advances in nanotech
- cloud wars
what is alternative evaluation
Give this one a try later!
determine objective (fact) & subjective (opinion) evaluative criteria & attempt
to influence consumers to show greater interest; alter beliefs about brand,
competitors brands, attach more importance to those which brand excels
what is selling concept?
Give this one a try later!
shove ads down consumers throats & hope they will eventually buy it;
commonly used for unsold goods
what is market penetration strategy
Give this one a try later!
