1 of 87
Definition
Advertise and promote a company's products and services and
provide information on how items can be used and where they can be
purchased
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, Promotional Websites Corporate Websites
Institutional Advertisements Pioneering Ads
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2 of 87
Definition
introduces new product or demonstrates its use.
Adv: Positive message in non commercial setting
Dis: Little control over presentation of product
• Ex: Beat pill in music video
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Product Placements Loyalty Programs
Premiums Sales Promotion
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3 of 87
Definition
,the average number of times a person in the target audience is
exposed to an ad
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Frequency Rating
Reach Decoding
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4 of 87
Term
What are some advantages and disadvantages of Sales Promotion?
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Advantages: effective at changing behavior in short run. flexible
Disadvantages: easily abused and duplicated. can lead to promotion wars
, 1. the purchase task
2. social surrounding
3. physical surroundings
4. temporal effects
5. antecedent states
•Total industry sales slow down
•Weaker competitors being to leave the market
•Profit declines due to fiercer price competitor
•Further differentiation and improvements
•Try to find new buyers
encourages repeat purchases
• Adv: help create brand loyalty
• Dis: costly for company
• Ex: Neiman's card
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5 of 87
Definition
any PAID form of NON-PERSONAL communication about an
organization, product, idea, or service by an identified sponsor
Give this one a try later!
Advertising Promotion
Definition
Advertise and promote a company's products and services and
provide information on how items can be used and where they can be
purchased
Give this one a try later!
, Promotional Websites Corporate Websites
Institutional Advertisements Pioneering Ads
Don't know?
2 of 87
Definition
introduces new product or demonstrates its use.
Adv: Positive message in non commercial setting
Dis: Little control over presentation of product
• Ex: Beat pill in music video
Give this one a try later!
Product Placements Loyalty Programs
Premiums Sales Promotion
Don't know?
3 of 87
Definition
,the average number of times a person in the target audience is
exposed to an ad
Give this one a try later!
Frequency Rating
Reach Decoding
Don't know?
4 of 87
Term
What are some advantages and disadvantages of Sales Promotion?
Give this one a try later!
Advantages: effective at changing behavior in short run. flexible
Disadvantages: easily abused and duplicated. can lead to promotion wars
, 1. the purchase task
2. social surrounding
3. physical surroundings
4. temporal effects
5. antecedent states
•Total industry sales slow down
•Weaker competitors being to leave the market
•Profit declines due to fiercer price competitor
•Further differentiation and improvements
•Try to find new buyers
encourages repeat purchases
• Adv: help create brand loyalty
• Dis: costly for company
• Ex: Neiman's card
Don't know?
5 of 87
Definition
any PAID form of NON-PERSONAL communication about an
organization, product, idea, or service by an identified sponsor
Give this one a try later!
Advertising Promotion
