CCI 150 Exam 2 Questions and Answers Latest Update 2025 Rated A+
If you are interested in magazines, why is it a good time to be at UT? - Answers There is an emphasis in
magazine journalism, classes available with magazines, SCOOP magazine
Are targeted magazines more or less successful? - Answers More successful
Demassification - Answers Very specialized magazines; large, general interest magazines with lots of
photos gave way to niche publications
How have postal regulations shaped the industry? - Answers Early 1960's it became more expensive to
mail
What is the postal act of 1970? - Answers Made USPS part of the executive branch of government
6 major categories of magazines are - Answers Consumer, non consumer, place based, zines, regional
and city, Sunday supplements
Consumer magazine - Answers Anything on a news stand, mens, womens, home and garden
Non consumer magazine - Answers Not on a news stand, 90% of magazines, sponsored. (AARP)
Place based - Answers Waiting at a place where you would look at them; doctor's, dentist office
Zines - Answers Hand done; marketing-selling. Brand specific. Kind of like a booklet
Regional and City - Answers Content is designed for a specific area; southern living.
Sunday Supplements - Answers Come with Sunday paper; Parade or USA weekend
2 highest circulation magazines? - Answers AARP (sponsored) Game Informer (consumer)
What's a Sunday supplement and how do they rank? - Answers It is a magazine publication that comes
inside your Sunday Paper. They do not rank as high as other magazines.
Top circulation magazines and the top magazines in terms of revenue. The lists were different. Why? -
Answers Just because it is most circulated doesn't mean it's most money making. AARP members get
magazine for free.
How has demassification affected the magazine industry? - Answers Created a magazine for everyone
(Niche magazine) 10,000-12,000 are posted regularly b/c of demassification.
What two events prompted the demassification trend? - Answers One was a technological innovation
and the other was a government act we discussed in class.
The large, general-interest magazines with lots of photos were very popular for many years. When did
that change? - Answers It changed the magazine industry into a nice one
, What technology was influential in the change from general interest to niche? - Answers Television
Why do advertisers like niche magazines? - Answers Niche magazines can be very successful - they
match the advertiser with a desired audience.
What are trade and organizational magazines and are the job opportunities good there? - Answers They
are niche magazines that focus on a specific industry. They are not meant for advertising, but to increase
specific industry awareness
Websites we discussed in class that offer information about magazine internships and jobs. - Answers
Media Bistro, Ed2010, Journalism Jobs, Magazine.org
If you work in the magazine industry, what might you call a magazine? - Answers Zine
What is a freelancer? - Answers A writer not contractually obligated to fulfill a specific writing agenda for
a certain company. Instead they can write what they want, when they want to.
Above the Fold - Answers What is seen when the newspaper is folded in half
The Flag - Answers The name of the publication on the first page
The Ear - Answers Space on top of front page on either side of the flag. Usually filled with an Ad or
weather update.
The Mast - Answers Listing about staff, operation, circulation
Editorials - Answers Belong to newspapers, but more specifically the staff writers
Columns - Answers Belong to the writer
Letters to the editor - Answers Belong to the readers
Ads - Answers Display (regular) and Classified (Used to be a big money maker, not any more because of
Craigs List)
News hole - Answers Ads go in first
Who owns newspapers - Answers Readers
What is a chain - Answers A chain is business that owns multiple newspapers elsewhere.
Which is more prevalent now, morning or afternoon newspapers? - Answers Morning
Which U.S. newspaper is considered the most prominent? It is a "newspaper of record." - Answers The
New York Times
Why do afternoon papers die? - Answers Because the 9 to 5 work week along with early factory jobs
caused afternoon papers to be absorbed by their morning counterparts.
If you are interested in magazines, why is it a good time to be at UT? - Answers There is an emphasis in
magazine journalism, classes available with magazines, SCOOP magazine
Are targeted magazines more or less successful? - Answers More successful
Demassification - Answers Very specialized magazines; large, general interest magazines with lots of
photos gave way to niche publications
How have postal regulations shaped the industry? - Answers Early 1960's it became more expensive to
What is the postal act of 1970? - Answers Made USPS part of the executive branch of government
6 major categories of magazines are - Answers Consumer, non consumer, place based, zines, regional
and city, Sunday supplements
Consumer magazine - Answers Anything on a news stand, mens, womens, home and garden
Non consumer magazine - Answers Not on a news stand, 90% of magazines, sponsored. (AARP)
Place based - Answers Waiting at a place where you would look at them; doctor's, dentist office
Zines - Answers Hand done; marketing-selling. Brand specific. Kind of like a booklet
Regional and City - Answers Content is designed for a specific area; southern living.
Sunday Supplements - Answers Come with Sunday paper; Parade or USA weekend
2 highest circulation magazines? - Answers AARP (sponsored) Game Informer (consumer)
What's a Sunday supplement and how do they rank? - Answers It is a magazine publication that comes
inside your Sunday Paper. They do not rank as high as other magazines.
Top circulation magazines and the top magazines in terms of revenue. The lists were different. Why? -
Answers Just because it is most circulated doesn't mean it's most money making. AARP members get
magazine for free.
How has demassification affected the magazine industry? - Answers Created a magazine for everyone
(Niche magazine) 10,000-12,000 are posted regularly b/c of demassification.
What two events prompted the demassification trend? - Answers One was a technological innovation
and the other was a government act we discussed in class.
The large, general-interest magazines with lots of photos were very popular for many years. When did
that change? - Answers It changed the magazine industry into a nice one
, What technology was influential in the change from general interest to niche? - Answers Television
Why do advertisers like niche magazines? - Answers Niche magazines can be very successful - they
match the advertiser with a desired audience.
What are trade and organizational magazines and are the job opportunities good there? - Answers They
are niche magazines that focus on a specific industry. They are not meant for advertising, but to increase
specific industry awareness
Websites we discussed in class that offer information about magazine internships and jobs. - Answers
Media Bistro, Ed2010, Journalism Jobs, Magazine.org
If you work in the magazine industry, what might you call a magazine? - Answers Zine
What is a freelancer? - Answers A writer not contractually obligated to fulfill a specific writing agenda for
a certain company. Instead they can write what they want, when they want to.
Above the Fold - Answers What is seen when the newspaper is folded in half
The Flag - Answers The name of the publication on the first page
The Ear - Answers Space on top of front page on either side of the flag. Usually filled with an Ad or
weather update.
The Mast - Answers Listing about staff, operation, circulation
Editorials - Answers Belong to newspapers, but more specifically the staff writers
Columns - Answers Belong to the writer
Letters to the editor - Answers Belong to the readers
Ads - Answers Display (regular) and Classified (Used to be a big money maker, not any more because of
Craigs List)
News hole - Answers Ads go in first
Who owns newspapers - Answers Readers
What is a chain - Answers A chain is business that owns multiple newspapers elsewhere.
Which is more prevalent now, morning or afternoon newspapers? - Answers Morning
Which U.S. newspaper is considered the most prominent? It is a "newspaper of record." - Answers The
New York Times
Why do afternoon papers die? - Answers Because the 9 to 5 work week along with early factory jobs
caused afternoon papers to be absorbed by their morning counterparts.
