HubSpot Academy Email Marketing
Certification
Why should you ask 'What is your goal?' before creating an email marketing strategy? - ANS-To
understand the 'why' behind everything you do.
Why should the goals set in your email marketing strategy be relevant to the overall business
strategy? - ANS-Both A and B
Select all that apply. Why is it essential to connect your ESP with your CRM? - ANS--To avoid
duplication of data.
- To ensure better coordination between your marketing and sales strategy.
-To avoid losing important behavioral data.
What is segmentation? - ANS-The process of separating your contacts into smaller groups of
similar profiles.
What is the most effective email marketing campaign strategy? - ANS-INCORRECT:
A/B Testing
Sending a different discount email to certain contacts based on the region a contact resides, is
an example of which email marketing concept? - ANS-Segmentation
Fill in the blank: _____ is the likelihood an email will land in the primary inbox. -
ANS-Deliverability
True or false? If your email is marked as delivered, it will not be marked as spam. - ANS-False
Select all that apply. Which of the following are components of deliverability? - ANS-All of them:
Contact Engagement
Sender Rep.
Authentication
Domain Set-Up
Delivery Rate
Which of the following statements is true? - ANS-Your sender rep score is unique to each ISP
and is NOT made public.
True or false? Your sender reputation is constantly being assessed, which means your
deliverability is constantly changing. - ANS-True
, True or false? In email marketing, explicit consent is the only form of acceptable consent. -
ANS-False
Fill in the blanks: A customer makes a purchase from your company and you proceed to send
them marketing emails. This can be described as ______ and ________. - ANS-Implicit
Consent, Single Opt-In
Fill in the blanks: A customer makes a purchase from your company and submits the form with a
box checked to receive marketing emails. This box was checked by default. You proceed to
send them marketing emails. This can be described as ______ and ________. - ANS-Implicit
Consent, Single Opt-In
Which of the following compliance needs are part of the CAN-SPAM Act? - ANS-You must be
compliant if you're emailing within the United States.
Select all that apply. Which of the following are principles of the CAN-SPAM Act? - ANS--You
must have deceptive subject lines.
-Your message must include a valid physical postal address.
-Your message must have a clear mechanism for recipients to opt out - in other words, an
"unsubscribe" button.
True or false? The GDPR is not only a privacy law, but also a human rights law. - ANS-True.
What is the definition of graymail? - ANS-Emails sent to contacts that have provided consent but
have stopped engaging.
In which scenario, would you consider implementing a sunset policy? - ANS-You've observed
some of your contacts have stopped engaging.
Which of the following is an example of utilizing best practices in email design? - ANS-Don't use
too many fonts, and be sure the font you select follow your brand guidelines.
Which of the following is NOT an accessibility best practice in email design? - ANS-Use all caps
wherever possible to enhance reading visibility
Select all that apply. Which of the following are common mistakes in writing email copy? -
ANS--Conceptualizing your copy as a single send-off.
-Using your copy as merely a mechanism of your design.
-Relying on buzzwords.
True or false? A subject line should aim to be as lengthy as possible. - ANS-False
What is the recommended amount of characters for preview text? - ANS-140 Characters.
Certification
Why should you ask 'What is your goal?' before creating an email marketing strategy? - ANS-To
understand the 'why' behind everything you do.
Why should the goals set in your email marketing strategy be relevant to the overall business
strategy? - ANS-Both A and B
Select all that apply. Why is it essential to connect your ESP with your CRM? - ANS--To avoid
duplication of data.
- To ensure better coordination between your marketing and sales strategy.
-To avoid losing important behavioral data.
What is segmentation? - ANS-The process of separating your contacts into smaller groups of
similar profiles.
What is the most effective email marketing campaign strategy? - ANS-INCORRECT:
A/B Testing
Sending a different discount email to certain contacts based on the region a contact resides, is
an example of which email marketing concept? - ANS-Segmentation
Fill in the blank: _____ is the likelihood an email will land in the primary inbox. -
ANS-Deliverability
True or false? If your email is marked as delivered, it will not be marked as spam. - ANS-False
Select all that apply. Which of the following are components of deliverability? - ANS-All of them:
Contact Engagement
Sender Rep.
Authentication
Domain Set-Up
Delivery Rate
Which of the following statements is true? - ANS-Your sender rep score is unique to each ISP
and is NOT made public.
True or false? Your sender reputation is constantly being assessed, which means your
deliverability is constantly changing. - ANS-True
, True or false? In email marketing, explicit consent is the only form of acceptable consent. -
ANS-False
Fill in the blanks: A customer makes a purchase from your company and you proceed to send
them marketing emails. This can be described as ______ and ________. - ANS-Implicit
Consent, Single Opt-In
Fill in the blanks: A customer makes a purchase from your company and submits the form with a
box checked to receive marketing emails. This box was checked by default. You proceed to
send them marketing emails. This can be described as ______ and ________. - ANS-Implicit
Consent, Single Opt-In
Which of the following compliance needs are part of the CAN-SPAM Act? - ANS-You must be
compliant if you're emailing within the United States.
Select all that apply. Which of the following are principles of the CAN-SPAM Act? - ANS--You
must have deceptive subject lines.
-Your message must include a valid physical postal address.
-Your message must have a clear mechanism for recipients to opt out - in other words, an
"unsubscribe" button.
True or false? The GDPR is not only a privacy law, but also a human rights law. - ANS-True.
What is the definition of graymail? - ANS-Emails sent to contacts that have provided consent but
have stopped engaging.
In which scenario, would you consider implementing a sunset policy? - ANS-You've observed
some of your contacts have stopped engaging.
Which of the following is an example of utilizing best practices in email design? - ANS-Don't use
too many fonts, and be sure the font you select follow your brand guidelines.
Which of the following is NOT an accessibility best practice in email design? - ANS-Use all caps
wherever possible to enhance reading visibility
Select all that apply. Which of the following are common mistakes in writing email copy? -
ANS--Conceptualizing your copy as a single send-off.
-Using your copy as merely a mechanism of your design.
-Relying on buzzwords.
True or false? A subject line should aim to be as lengthy as possible. - ANS-False
What is the recommended amount of characters for preview text? - ANS-140 Characters.
