MARKETO CERTIFICATION ASSOCIATE
(MCA) Exam Questions and Correct
Answers Latest Version 2025 Graded A+
This shows the effectiveness of the content in your program based on a proprietary algorithm.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score
D. Engagement Score
Which element is NOT typically found on a landing page?
A. Hero image
B. Subject line
C. Head line
D. Body text
B. Subject line
A marketer would like the recipient's first name to appear on a landing page.
Which type of token should the marketer use?
A. Landing page token
B. My token
C. Company token
D. Lead (person) token
D. Lead (person) token
, Which is the main advantage of using a select (picklist) field instead of a text field in your forms?
A. It is easier to create select fields in the form editor.
B. Select fields look better on mobile devices.
C. The data will all be entered the same way, making for a cleaner database.
D. Visitors can enter their own text, making for a more accurate database.
C. The data will all be entered the same way, making for a cleaner database.
Which types of fields can be added to a form?
A. A maximum of 10 fields from the database which are determined by the administrator
B. All custom fields in the database
C. Only the text fields in the database
D. Only the standard database fields
B. All custom fields in the database
View email metrics for your email send, including opens, clicks, and unsubscribes.
A. Program Performance Report
B. Email Performance Report
C. Landing Page Performance Report
D. Email Program Dashboard
E. Email Link Performance Report
D. Email Program Dashboard
View basic program metrics, like members and success.
A. Program Performance Report
B. Email Performance Report
C. Landing Page Performance Report
D. Email Program Dashboard
E. Email Link Performance Report
A. Program Performance Report
View statistics on the individual links in your emails.
A. Program Performance Report
B. Email Performance Report
C. Landing Page Performance Report
D. Email Program Dashboard
E. Email Link Performance Report
E. Email Link Performance Report
Review interactions with your emails: delivered or bounced, opened, clicked, unsubscribed, etc.
A. Program Performance Report
B. Email Performance Report
(MCA) Exam Questions and Correct
Answers Latest Version 2025 Graded A+
This shows the effectiveness of the content in your program based on a proprietary algorithm.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score
D. Engagement Score
Which element is NOT typically found on a landing page?
A. Hero image
B. Subject line
C. Head line
D. Body text
B. Subject line
A marketer would like the recipient's first name to appear on a landing page.
Which type of token should the marketer use?
A. Landing page token
B. My token
C. Company token
D. Lead (person) token
D. Lead (person) token
, Which is the main advantage of using a select (picklist) field instead of a text field in your forms?
A. It is easier to create select fields in the form editor.
B. Select fields look better on mobile devices.
C. The data will all be entered the same way, making for a cleaner database.
D. Visitors can enter their own text, making for a more accurate database.
C. The data will all be entered the same way, making for a cleaner database.
Which types of fields can be added to a form?
A. A maximum of 10 fields from the database which are determined by the administrator
B. All custom fields in the database
C. Only the text fields in the database
D. Only the standard database fields
B. All custom fields in the database
View email metrics for your email send, including opens, clicks, and unsubscribes.
A. Program Performance Report
B. Email Performance Report
C. Landing Page Performance Report
D. Email Program Dashboard
E. Email Link Performance Report
D. Email Program Dashboard
View basic program metrics, like members and success.
A. Program Performance Report
B. Email Performance Report
C. Landing Page Performance Report
D. Email Program Dashboard
E. Email Link Performance Report
A. Program Performance Report
View statistics on the individual links in your emails.
A. Program Performance Report
B. Email Performance Report
C. Landing Page Performance Report
D. Email Program Dashboard
E. Email Link Performance Report
E. Email Link Performance Report
Review interactions with your emails: delivered or bounced, opened, clicked, unsubscribed, etc.
A. Program Performance Report
B. Email Performance Report
