Social Media Marketing Chapters 1-5
Exam
True or False: Social Media Interactivity has few barriers to participation? - ✔✔ correct answer True
What is flexibility? - ✔✔ correct answer Social media being a multifaceted type of digital media,
particularly in the sense that social interactions can take place in many formats.
What is a social media information flow? - ✔✔ correct answer One to Many
What are the 3 key characteristics of social media as defined in this chapter? - ✔✔ correct answer
Interactivity
Openness and flexibility
Fast-paced flows of information
True or False: A marketer with a social media marketing perspective should consider these three
types of information flows: company to consumers, consumers to company, and company to
company - ✔✔ correct answer False
Which of the following would be a form of social media monitoring? - ✔✔ correct answer Taking
care of a customer's concerns by responding directly to him or her on Twitter
What does IFCS stand for? - ✔✔ correct answer Interactions First, Channels Second
Once objectives have been set and social interactions that match those objectives have been
considered, marketers should: - ✔✔ correct answer Find channels that suit those interactions
By early 2015, how many active users did Facebook have? - ✔✔ correct answer 1.44 billion
Pick which example below best represents a narrowcasting information flow. - ✔✔ correct answer
You invite your friend to lunch via a text message
Which of the following is not a key property included within a social network? - ✔✔ correct answer
None of these
, Social Media Marketing Chapters 1-5
Exam
What do "nodes" represent in social networks? - ✔✔ correct answer people
You just launched a new shoe brand. You've decided to send samples to popular YouTube stars. This
approach is referred to as: - ✔✔ correct answer Hub seeding
A social "pump" is referred to as: - ✔✔ correct answer People who are highly, socially active
True or False: How socially active the transmitter is seems to affect the retransmission likelihood. -
✔✔ correct answer True
Which company is more likely to have a much lower barrier to activation? - ✔✔ correct answer
Apple
True or False: Writing a review about a movie on a public website is considered a social interaction. -
✔✔ correct answer True
Which of the following would represent a strong impact? - ✔✔ correct answer Personally
recommending a book to a family member
What do "ties" represent within a social network? - ✔✔ correct answer Relationships between pairs
of people
True or False: An ego network represents a social media network's entire network of users and
friendships. - ✔✔ correct answer False
What's the purpose of performing a social media audit? - ✔✔ correct answer To provide managers
with a comprehensive "bird's eye view" of what their brand is currently doing across all social media
channels
How often is it recommended to perform an overall comprehensive social media audit? - ✔✔ correct
answer At least once a quarter
What does the acronym POEM stand for? - ✔✔ correct answer paid, owned, earned media
Exam
True or False: Social Media Interactivity has few barriers to participation? - ✔✔ correct answer True
What is flexibility? - ✔✔ correct answer Social media being a multifaceted type of digital media,
particularly in the sense that social interactions can take place in many formats.
What is a social media information flow? - ✔✔ correct answer One to Many
What are the 3 key characteristics of social media as defined in this chapter? - ✔✔ correct answer
Interactivity
Openness and flexibility
Fast-paced flows of information
True or False: A marketer with a social media marketing perspective should consider these three
types of information flows: company to consumers, consumers to company, and company to
company - ✔✔ correct answer False
Which of the following would be a form of social media monitoring? - ✔✔ correct answer Taking
care of a customer's concerns by responding directly to him or her on Twitter
What does IFCS stand for? - ✔✔ correct answer Interactions First, Channels Second
Once objectives have been set and social interactions that match those objectives have been
considered, marketers should: - ✔✔ correct answer Find channels that suit those interactions
By early 2015, how many active users did Facebook have? - ✔✔ correct answer 1.44 billion
Pick which example below best represents a narrowcasting information flow. - ✔✔ correct answer
You invite your friend to lunch via a text message
Which of the following is not a key property included within a social network? - ✔✔ correct answer
None of these
, Social Media Marketing Chapters 1-5
Exam
What do "nodes" represent in social networks? - ✔✔ correct answer people
You just launched a new shoe brand. You've decided to send samples to popular YouTube stars. This
approach is referred to as: - ✔✔ correct answer Hub seeding
A social "pump" is referred to as: - ✔✔ correct answer People who are highly, socially active
True or False: How socially active the transmitter is seems to affect the retransmission likelihood. -
✔✔ correct answer True
Which company is more likely to have a much lower barrier to activation? - ✔✔ correct answer
Apple
True or False: Writing a review about a movie on a public website is considered a social interaction. -
✔✔ correct answer True
Which of the following would represent a strong impact? - ✔✔ correct answer Personally
recommending a book to a family member
What do "ties" represent within a social network? - ✔✔ correct answer Relationships between pairs
of people
True or False: An ego network represents a social media network's entire network of users and
friendships. - ✔✔ correct answer False
What's the purpose of performing a social media audit? - ✔✔ correct answer To provide managers
with a comprehensive "bird's eye view" of what their brand is currently doing across all social media
channels
How often is it recommended to perform an overall comprehensive social media audit? - ✔✔ correct
answer At least once a quarter
What does the acronym POEM stand for? - ✔✔ correct answer paid, owned, earned media
