7 CAN-SPAM; Marketing Automation
T/F: regarding CANSPAM, you can't use false or misleading header information - ANS-true
T/F: regarding CANSPAM, you can't use deceptive subject lines - ANS-true
T/F: regarding CANSPAM, you have to identify the message was an ad - ANS-true
T/F: regarding CANSPAM, you must tell recipients where you're located - ANS-true
T/F: regarding CANSPAM, you must tell recipients how to opt out of receiving future email from
you - ANS-true
T/F: regarding CANSPAM, you must honor opt-out requests promptly - ANS-true
T/F: regarding CANSPAM, you must monitor what others are doing on your behalf - ANS-true
What is CANSPAM? - ANS-a law that sets the rules for commercial email, establishes
requirements for commercial messages, gives recipients the right to have you stop emailing
them, and spells out tough penalties for violations
T/F: CANSPAM applies to all commercial messages, which the law defines as "any electronic
mail message the primary purpose of which is the commercial advertisement or promotion of a
commercial product or service" - ANS-true
T/F: all email must comply with CANSPAM - ANS-true
What are segmentation splits - ANS-males don't need female emails from clothing retailers
Define automation - ANS-automatically sending emails just to appropriate people at appropriate
time
What is marketing automation - ANS-the ability to automatically send emails to specific targets
based upon their characteristics or past behavior
What is CRM - ANS-customer relationship management
What does "Flow" mean - ANS-each customer flows through your system based on behavior,
demographics, and/or elapsed time, automatically receiving appropriate emails along the way
Flow is also called... - ANS-automated workflows, automated flows, workflow automation
T/F: regarding CANSPAM, you can't use false or misleading header information - ANS-true
T/F: regarding CANSPAM, you can't use deceptive subject lines - ANS-true
T/F: regarding CANSPAM, you have to identify the message was an ad - ANS-true
T/F: regarding CANSPAM, you must tell recipients where you're located - ANS-true
T/F: regarding CANSPAM, you must tell recipients how to opt out of receiving future email from
you - ANS-true
T/F: regarding CANSPAM, you must honor opt-out requests promptly - ANS-true
T/F: regarding CANSPAM, you must monitor what others are doing on your behalf - ANS-true
What is CANSPAM? - ANS-a law that sets the rules for commercial email, establishes
requirements for commercial messages, gives recipients the right to have you stop emailing
them, and spells out tough penalties for violations
T/F: CANSPAM applies to all commercial messages, which the law defines as "any electronic
mail message the primary purpose of which is the commercial advertisement or promotion of a
commercial product or service" - ANS-true
T/F: all email must comply with CANSPAM - ANS-true
What are segmentation splits - ANS-males don't need female emails from clothing retailers
Define automation - ANS-automatically sending emails just to appropriate people at appropriate
time
What is marketing automation - ANS-the ability to automatically send emails to specific targets
based upon their characteristics or past behavior
What is CRM - ANS-customer relationship management
What does "Flow" mean - ANS-each customer flows through your system based on behavior,
demographics, and/or elapsed time, automatically receiving appropriate emails along the way
Flow is also called... - ANS-automated workflows, automated flows, workflow automation
