MS - Exam 2 Questions And Answers Latest Update

MS - Exam 2
Questions And
Answers Latest
Update




MS - Exam 2 Questions And Answers Latest Update
©® 1

, MS - Exam 2 Questions And Answers Latest Update



To have a good value proposition a company should maximize all three types of customer value equally.
- ANSWER ✔ - False



The exceptional service available on Singapore Airlines is an example of relational value. - ANSWER ✔ -
False



A price value proposition generally consists of all of the approaches below except - ANSWER ✔ - Delivery
of superior customer service



A successful price value proposition is usually multifaceted and supported by a cost-oriented culture. -
ANSWER ✔ - true



Home Depot decided to pursue the value proposition of relational value, and hence focused on its
homeowner customers rather than professional contractors, as the latter would be more strongly driven
by performance and price. What would Home Depot do ... - ANSWER ✔ - emphasize personal touch,
customization, and service.



A local grocery store would like to position the pre-made meals area of its store to excel on
performance. Which of the following approach do you recommend as the best path to sustainable
competitive advantage? - ANSWER ✔ - emphasize convenience, aim for parity with competitors on
customization and price



A company can create synergies by leveraging its assets for multiple uses and by aligning its business
model elements. - ANSWER ✔ - True



A value proposition needs to be all of the following, except ... - ANSWER ✔ - non-sub suitable




©® 2