Title
IOS2601 – Introduction to Research
Assignment 1 – Memorandum
Semester 1, 2025
Due Date: 25 April 2025
Question 1
Question 1 [5 marks]
Briefly explain what is meant by a research paradigm.
Answer 1
Answer 1:
A research paradigm refers to a set of beliefs, values, and assumptions that guide how research is conducted. It includes the
Question 2
Question 2 [10 marks]
Differentiate between qualitative and quantitative research approaches. Provide two examples of each.
Answer 2
Answer 2:
Qualitative research focuses on understanding human behavior and the reasons behind it. It deals with non-numerical data a
Quantitative research involves numerical data, uses statistical tools, and seeks to quantify variables and relationships.
Examples of qualitative research:
- Conducting interviews to explore employee satisfaction.
- Analyzing open-ended survey responses.
Examples of quantitative research:
- Using a survey to count how many students use online libraries.
- Measuring customer satisfaction on a scale of 1–5.
IOS2601 – Introduction to Research
Assignment 1 – Memorandum
Semester 1, 2025
Due Date: 25 April 2025
Question 1
Question 1 [5 marks]
Briefly explain what is meant by a research paradigm.
Answer 1
Answer 1:
A research paradigm refers to a set of beliefs, values, and assumptions that guide how research is conducted. It includes the
Question 2
Question 2 [10 marks]
Differentiate between qualitative and quantitative research approaches. Provide two examples of each.
Answer 2
Answer 2:
Qualitative research focuses on understanding human behavior and the reasons behind it. It deals with non-numerical data a
Quantitative research involves numerical data, uses statistical tools, and seeks to quantify variables and relationships.
Examples of qualitative research:
- Conducting interviews to explore employee satisfaction.
- Analyzing open-ended survey responses.
Examples of quantitative research:
- Using a survey to count how many students use online libraries.
- Measuring customer satisfaction on a scale of 1–5.
