Marketing Management Kotler 15th Ed (Ch 1 - 8) 2025/2026 Exam Questions and Answers | A+ Score Assured

Marketing Management Kotler 15th Ed
(Ch 1 - 8) 2025/2026 Exam Questions and
Answers | A+ Score Assured



Creating value for customers and building strong customer relationships - 🧠

ANSWER ✔✔Marketing


Sum of the tangible and intangible benefits and costs to them. Marketers

can increase value of a customer offering by reducing price or increasing

quality. - 🧠 ANSWER ✔✔Value


Apple, Nike, Geico, Budweiser, FedEx, Southwest - 🧠 ANSWER ✔✔Great

Marketing Companies


Product, Price, Place, Promotion - 🧠 ANSWER ✔✔Marketing Mix


Consumers dislike the product and may even pay to avoid it (Demand) - 🧠

ANSWER ✔✔Negative


Consumers may be unaware of or uninterested in the product (Demand) - 🧠

ANSWER ✔✔Nonexistent




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,Consumers may share a strong need that cannot be satisfied by an existing

product (Demand) - 🧠 ANSWER ✔✔Latent


Consumers being to buy the product less frequently or not at all (Demand) -

🧠 ANSWER ✔✔Declining


Consumer purchases vary on a seasonal, monthly, weekly, daily or even

hourly basis (Demand) - 🧠 ANSWER ✔✔Irregular


Consumers are adequately buying all products put into the marketplace

(Demand) - 🧠 ANSWER ✔✔Full


More consumers would like to buy the product than can be satisfied

(Demand) - 🧠 ANSWER ✔✔Overfull


Global Markets, Consumer Market, Business Markets, Government Market

- 🧠 ANSWER ✔✔Key Customer Markets


Fewer, larger buyers

Close supplier-customer relationship

Professional purchasing

Multiple buying influences

Derived demand

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,Inelastic demand

Fluctuating demand

Geographically concentrated buyers


Direct purchasing - 🧠 ANSWER ✔✔Characteristics of Business Markets


Physical (Market) - 🧠 ANSWER ✔✔Market-places


Digital (Market) - 🧠 ANSWER ✔✔Market-spaces


Cluster of complimentary products and services closely related in the minds

of consumers, but spread across a diverse set of industries. - 🧠 ANSWER

✔✔Metamarkets


Basic human requirements such as air, food, water, clothing, shelter - 🧠

ANSWER ✔✔Needs


When needs are directed to specific objects that might satisfy the need. - 🧠

ANSWER ✔✔Wants


Wants for specific products backed by the ability to pay. People who want a

Mercedes, but only those that are willing and able to buy it - 🧠 ANSWER

✔✔Demand




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, A marketing strategy that involves dividing a broad target market into

subsets of consumers, businesses, or countries who have common needs

and priorities, and then designing and implementing strategies to target

them. - 🧠 ANSWER ✔✔Segmentation


A particular group of consumers at which a product or service is aimed.

Segments that present the greatest opportunity to a firm - 🧠 ANSWER

✔✔Target Markets


Promote (a product, service, or business) within a particular sector of a

market, or as the fulfillment of that sector's specific requirements. - 🧠

ANSWER ✔✔Positioning


Producer > Wholesaler > Retailer > Consumer - 🧠 ANSWER ✔✔Marketing

Channels


Production, Product, Selling, Marketing, Holistic - 🧠 ANSWER ✔✔Marketing

Concepts

Consumers will favor products that are available and affordable (Marketing

Concept) - 🧠 ANSWER ✔✔Production Concept




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