C201 COMPLETE LATEST ACTUAL PRE
ASSESSMENT SET WITH QUESTIONS
AND CORRECT/VERIFIED SOLUTIONS
Which part of the organizing process aids in effective and efficient progress toward planned goals and
often results in changes within the organization? - correct answer-✅Evaluating results
What is the result of a company increasing the delegation of authority and the span of control? - correct
answer-✅Increased number of direct reports per manager
Which two key elements does an effective organization include? - correct answer-✅Human interaction,
structure
Why does a line organizational structure function most effectively in a crisis situation? - correct answer-
✅It established a direct flow of authority
A company might divide itself into smaller groups that best match the types of customers it service. this
is an example of - correct answer-✅Departmentalization
Which primary driver does management use for an organization's structure? - correct answer-
✅Achievement of company goals
Which step in the organizing process results in management group work activities into units within the
organization? - correct answer-✅Departmentalization
A high tech startup company is launching a marketing campaign for its new social media portal by
highlighting how the portal exceeds the connectivity and collaboration capabilities of all other social
media sits. Which type of competitive advantage is this company leveraging? - correct answer-
✅Product
Which marketing strategy is devoted to maintaining continuous bottom line prices than relying on short
term price cutting tactics such as cents off coupons, rebates, and special sales? - correct answer-
✅Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a product better
than a push strategy? - correct answer-✅When demand for the product is driven by the end user
Which marketing tool is essential to building an effective relationship marketing campaign? - correct
answer-✅An affinity program
Which element of the promotional mix has the advantage of messaging that can be tailored for each
customer, but the disadvantage of a high cost per contact? - correct answer-✅Personal Selling
What three factors should be addressed in a successful marketing plan? Choose 3 answers. - correct
answer-✅Target Market, Sales revenue goals, Plan implementation timeline (not on list, marketing
budget)
Which three characteristics are measured in demographic segmentation? Choose 3 answers - correct
answer-✅Race and ethnicity, Income, Household size
In which three ways does business-buying behavior differ from consumer-buying behavior? Choose 3
answers - correct answer-✅Buyers face organizational influences in addition to their own preferences,
purchasers often invite selected providers to bid on a purchase, a group or committee often makes
decisions
Which three conditions, in a global selling environment, should a small company leverage to create a
competitive advantage? Choose 3 answers - correct answer-✅Availability of capital, mobility of labor,
local labor costs
With which two types of products does a marketing strategy rely on advertising more than personal
selling? Choose 2 answers. - correct answer-✅Consumable supplies, accessories to primary products
ASSESSMENT SET WITH QUESTIONS
AND CORRECT/VERIFIED SOLUTIONS
Which part of the organizing process aids in effective and efficient progress toward planned goals and
often results in changes within the organization? - correct answer-✅Evaluating results
What is the result of a company increasing the delegation of authority and the span of control? - correct
answer-✅Increased number of direct reports per manager
Which two key elements does an effective organization include? - correct answer-✅Human interaction,
structure
Why does a line organizational structure function most effectively in a crisis situation? - correct answer-
✅It established a direct flow of authority
A company might divide itself into smaller groups that best match the types of customers it service. this
is an example of - correct answer-✅Departmentalization
Which primary driver does management use for an organization's structure? - correct answer-
✅Achievement of company goals
Which step in the organizing process results in management group work activities into units within the
organization? - correct answer-✅Departmentalization
A high tech startup company is launching a marketing campaign for its new social media portal by
highlighting how the portal exceeds the connectivity and collaboration capabilities of all other social
media sits. Which type of competitive advantage is this company leveraging? - correct answer-
✅Product
Which marketing strategy is devoted to maintaining continuous bottom line prices than relying on short
term price cutting tactics such as cents off coupons, rebates, and special sales? - correct answer-
✅Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a product better
than a push strategy? - correct answer-✅When demand for the product is driven by the end user
Which marketing tool is essential to building an effective relationship marketing campaign? - correct
answer-✅An affinity program
Which element of the promotional mix has the advantage of messaging that can be tailored for each
customer, but the disadvantage of a high cost per contact? - correct answer-✅Personal Selling
What three factors should be addressed in a successful marketing plan? Choose 3 answers. - correct
answer-✅Target Market, Sales revenue goals, Plan implementation timeline (not on list, marketing
budget)
Which three characteristics are measured in demographic segmentation? Choose 3 answers - correct
answer-✅Race and ethnicity, Income, Household size
In which three ways does business-buying behavior differ from consumer-buying behavior? Choose 3
answers - correct answer-✅Buyers face organizational influences in addition to their own preferences,
purchasers often invite selected providers to bid on a purchase, a group or committee often makes
decisions
Which three conditions, in a global selling environment, should a small company leverage to create a
competitive advantage? Choose 3 answers - correct answer-✅Availability of capital, mobility of labor,
local labor costs
With which two types of products does a marketing strategy rely on advertising more than personal
selling? Choose 2 answers. - correct answer-✅Consumable supplies, accessories to primary products
