test bank for consumer behaviour buying having and being canadian edition 7thedition 2024 by michael r.solomon chapters 1-15.

,ConsumeriBehaviour,i7ei(Solomon)
Chapteri1iiyAniIntroductionitoiConsumeriBehaviour

1) InistudyingiconsumersilikeiGail,iaicollegeistudent,imarketersioftenifindiitiusefulitoilearnitheiriyi
nterestsiinimusicioriclothing,ihowitheyispenditheirileisureitime,iandievenitheiriattitudesiaboutisoyci
aliissues,itoibeiableitoicategorizeiconsumersiaccordingitoitheirilifestyles.iThisisortiofiinformatiyonii
sicalled:
A) coreivalues.
B) psychographics.
C) configurations.
D) physiognomies.
yiAnswer:i yByType:

iMC
PageiRef:i5
iSkill:iyApplication
Objective:iyL1-01iUnderstandithaticonsumeribehaviouriisiaiprocess.

2) Theistudyiofitheiprocessesiinvolvediwheniindividualsiorigroupsiselect,ipurchase,iuse,ioriy
disposeiofiproducts,iservices,iideas,ioriexperiencesitoisatisfyineedsiandidesiresiisicalled:
A) marketisegmentation.
B) relationshipimarketing.
C) marketiresearch.
D) consumeribehaviour.
yAnswer:iyD

Type:iMC
PageiRef:i3
iSkill:iyConcept
Objective:iyL1-01iUnderstandithaticonsumeribehaviouriisiaiprocess.

3) Tina,iaisupervisoriofidisplaysiforiSearsiCanada,iknowsithatiattractiveidisplaysicanigenerateiy
additionalisalesiofiparticulariitems.iFromiaimarketer'siperspective,ithisiis:
A) aipurchaseiissue.
B) aipostpurchaseiissue.
C) merchandisingicomplexity.
D) ailossileader.
yAnswer:iyAyTy

pe:iMC
PageiRef:i3
iSkill:iyApplication
Objective:iyL1-01iUnderstandithaticonsumeribehaviouriisiaiprocess.

,4) Johniisitheiviceipresidentiofimarketingiforiailocalitouriguideicompany.iHeiisiconcernedithatiy
hisicustomersiareinotirecommendingihisicompanyitoitheirifriends.iForiJohn,ithisiproblemiisia:
A) purchaseiissue.
B) demographiciproblem.
C) prepurchaseiissue.
D) postpurchaseiissue.
yiAnswer:iyDy Type:iM

C
PageiRef:i3
iSkill:iyApplication
Objective:iyL1-01iUnderstandithaticonsumeribehaviouriisiaiprocess.

5) Theiexpandediviewiofitheiexchangeithatiincludesitheiissuesithatiinfluenceitheiconsumeriy
before,iduring,iandiafteriaipurchaseiisicalled:
A) theivalue.
B) theistrategicifocus.
C) theipre-sellistrategy.
D) theiconsumptioniprocess.
iAnswer:iyDyType
:iMC
PageiRef:i3
iSkill:iyConcept
Objective:iyL1-01iUnderstandithaticonsumeribehaviouriisiaiprocess.

6) Consumeribehaviouriasiaidisciplineidealsimainlyiwithiwhatihappensiatitheipointiofipurchase.iy
Answer:iyFALSE
Type:iTF
PageiRef:i3
iSkill:iyConcept
Objective:iyL1-01iUnderstandithaticonsumeribehaviouriisiaiprocess.

7) Theiexpandediviewioficonsumeribehaviourirecognizesithatitheiconsumptioniprocessiincludesiyi
ssuesithatiinfluenceiconsumersibefore,iduring,iandiafteriaipurchaseiisimade.
Answer:iyTRUEy
Type:iTF
PageiRef:i3
iSkill:iyConcept
Objective:iyL1-01iUnderstandithaticonsumeribehaviouriisiaiprocess.

, 8) Listitheithreeistagesiofitheiconsumptioniprocess,iindicatingiforieachistageisomeiofitheiissuesiy
oficoncernitoitheiconsumeriasiwelliasitoitheimarketer.
Answer:iyPre-
purchaseistage:yConsumericoncerns:iHowidoesitheiconsumeridecideiifiaiproductiisineeded?iWhatiareit
heibestisourycesiforiinformationitoilearnimoreiaboutialternativeichoices?

Marketers'iconcerns:iHowiareiconsumeriattitudesiformediorichanged?iWhaticuesidoiconsumersiusyeitoii
nferiwhichiproductsiareisuperioritoiothers?

Purchaseistage:yConsumericoncerns:iIsiacquiringiaiproductiaistressfulioripleasantiexperience?iWha
tidoesitheipurcyhaseisayiaboutitheiconsumer?

Marketers'iconcerns:iHowidoisituationalifactors,isuchiasitimeipressureioristoreidisplays,iaffectithyeicons
umer'sipurchaseidecisions?

Post-
purchaseistage:yConsumericoncerns:iDoesitheiproductiprovideipleasureioriperformiitsiintendedifun
ction?iHowiisityheiproductieventuallyidisposediof,iandiwhatiareitheienvironmentaliconsequencesio
fithisiaction?

Marketers'iconcerns:iWhatideterminesiwhetheriaiconsumeriwillibeisatisfiediwithiaiproductiandibuyy
iitiagain?iDoesithisipersonitelliothersiaboutihis/heriexperienceiwithitheiproductiandiaffectitheiripyur
chaseidecisions?
Type:iES
PageiRef:i3
iSkill:iyConcept
Objective:iyL1-01iUnderstandithaticonsumeribehaviouriisiaiprocess.

9) Initheiearlyistagesiofidevelopment,iwhatiwasitheifieldioficonsumeribehaviouriknownias?iWhya
tiimportantiunderstandingiofitheiexchangeiprocessidoesithisichangeiininameireflect?iAnswer:iyInii
tsiearlyistagesiofidevelopment,itheifieldioficonsumeribehaviouriwasioftenireferreditoiasibuyeyribe
haviour,ireflectingianiemphasisionitheiinteractionibetweeniconsumersiandiproducersiatitheityimei
ofipurchase.iMarketersinowirecognizeithaticonsumeribehaviouriisianiongoingiprocess,inotiymerel
yiwhatihappensiatitheimomentiaiconsumerihandsioverimoneyioriaicrediticardiandiiniturniryeceives
iaigoodioriservice.

AigoodiansweriwouldidetailitheiissuesiinitheiconsumptioniprocessifromiFigurei1-
y1:iprepurchase,iissues,ipurchaseiissues,iandipostpurchaseiissues.

Type:iES
PageiRef:i3
iSkill:iyConcept
Objective:iyL1-01iUnderstandithaticonsumeribehaviouriisiaiprocess.