TEST BANK For Consumer Buying, Behaviour: Having, 9th Edition, ! ii and! ii Being, Canadian Edition, 2024 by Michael R. Solomon Chapters 1 - 15

TEST BANK For Consumer Behaviour:
ii ii ii ii




ii Buying, Having, and Being, Canadian Edition,
!ii !ii !ii !ii ii




ii 9th Edition, 2024 by Michael R. Solomon
!ii !ii !ii !ii ii !ii




ii Chapters 1 - 15 !ii !ii !ii

,Consumer!Behaviour:!Buying,!Having,!and!Being,!Cdn.!9e!(Solomon)!Ch
apter! 1 An! Introduction! to! Consumer! Behaviour


1) In! studying! consumers! like! Gail,! a! college! student,! marketers! often! find! it! useful! to! learn!thei
r! interests! in! music! or! clothing,! how! they! spend! their! leisure! time,! and! even! their!attitudes! ab
out! social! issues,! to! be! able! to! categorize! consumers! according! to! their!lifestyles.! This! sort! of!
information! is! called:
A) core! values.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER:
ii B
Type:! MC
Page!Ref:!2!Skill:
Application
Objective: L1-01! Consumer! behaviour! is! a! process.


2) Tina,! a! supervisor! of! displays! for! Sears! Canada,! knows! that! attractive! displays! can!ge
nerate! additional! sales! of! particular! items.! From! a! marketer's! perspective,! this! is:
A) a! purchase! issue.
B) a! post! purchase! issue.
C) merchandising! complexity.
D) a! loss
leader.!
ANSWER:
A
Type:! MC
Page!Ref:!3!Skill:
Application
Objective: L1-01! Consumer! behaviour! is! a! process.

3) John! is! the! vice! president! of! marketing! for! a! local! tour! guide! company.! He! is

, concerned! that! his! customers! are! not! recommending! his! company! to! their! friends.! For!Joh
n,! this! problem! is! a:
A) purchase! issue.
B) demographic! problem.
C) prepurchase! issue.
D) post!purchase!issue.
ANSWER:
ii D
Type:! MC
Page!Ref:!3!Skill:
Application
Objective: L1-01! Consumer! behaviour! is! a! process.

, 4) The! expanded! view! of! the! exchange! that! includes! the! issues! that! influence! the!co
nsumer! before,! during,! and! after! a! purchase! is! called:
A) the! value.
B) the! strategic! focus.
C) the! pre-sell! strategy.
D) the!consumption!process.
ANSWER:
ii D
Type:! MC
Page!Ref:!3!Skill:
Concept
Objective: L1-01! Consumer! behaviour! is! a! process.

5) Gail!decides!to!take!a!break!from!studying!and!goes!online!to!check!things!out.!She!connects!
with!one!of!the!product!discussion!groups!that!she!participates!in.!This!is!an!example! of! a:
A) lifestyle! discussion.
B) brand! competition.
C) consumption! community.
D) marketplace!competition.
ANSWER:
ii C
Type:! MC
Page!Ref:!2!Skill:
Application
Objective: L1-01! Consumer! behaviour! is! a! process.


6) If! a! product! succeeds! in! satisfying! needs! and! is! purchased! over! and! over! again,! it! most!like
ly! has! attained:
A) product! separation.
B) brand! loyalty.
C) lifestyle! variation.
D) purchase
conception.
ANSWER: B
Type:! MC Page!Ref:!2