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BUAD 332- Moon- EXAM 1 Questions And Answers

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BUAD 332- Moon- EXAM 1 Questions And Answers BUAD 332- Moon- EXAM 1 Questions And Answers BUAD 332- Moon- EXAM 1 Questions And Answers

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BUAD 332- Moon- EXAM 1 Questions
And Answers
____sreliessheavilysonsscaled/scategorizedsresponsess(closed-end)
______saresthesmostscommonlysusedsmethodssofscollectingsprimarysdatasforsmarketss-
sCORRECTssANSWER-Surveysresearch;s

Surveysresearch

______sands_______sarestypicallyssecondarysdata,sinformationsthatsalreadysexistsssomew
heres-sCORRECTssANSWER-Internalsdatabased;smarketingsintelligence

AsgoodsMISsbalancessthesinformationsusersswoulds________sagainstswhatstheysreallys___
_____sandswhatsiss________.
A)sneed;slike;sfeasible
B)slike;scansanalyze;sneeded
C)slike;sneed;sfeasiblestosoffer
D)sneed;scansafford;susedsbysthescompetition
E)suse;shavestosuse;savailables-sCORRECTssANSWER-C)slike;sneed;sfeasiblestosoffer

Allsofsthesfollowingsaresexamplessofs"marketingsintermediaries"sexcept:s
A)sadvertisingsagencies
B)sTruckingscompanies
C)sRetailers
D)sThesU.S.sgovernment
E)sBankss-sCORRECTssANSWER-D)sThesU.S.sgovernment

Assasgeneralsrule,sprimarysdatasissmoresexpensivestoscollectsthanssecondarysdata.s
TruesorsFalse?s-sCORRECTssANSWER-True

Bysbetteringsunderstandscustomersvalue,swescansdevelopsbettersstrategiessto:s-
sCORRECTssANSWER--satisfys&sretainscustomers

-acquiresnewscustomers
-differentiatesthesfirmsfromscompetitorssinsthesmarketplace

CashsCowss(BCGsMatrix)s-sCORRECTssANSWER-lowsgrowth,shighsmarketsshare

CasualsResearchs-sCORRECTssANSWER-Testsshypothesissaboutscause-and-
effectsrelationships.

, Companiessneedsinformationsaboutstheir:s-sCORRECTssANSWER-
customers'sneeds,smarketingsenvironment,sandscompetition

Company'ssInternalsEnvironments-sCORRECTssANSWER-
areassinsidesthescompany,sdefinessthescompaniessstrengthssandsweaknessess(capabilities
sandslimitations)




Competitors:s-sCORRECTssANSWER-
Thoseswhosservesastargetsmarketswithsproductssandsservicessthatsaresviewedsbysconsumer
ssassbeingsreasonablessubstitutes

conssofsobservations-sCORRECTssANSWER--
Attitudessandsmotivationsscannotsbesdetermined
-Somesbehaviorscannotsbesobservedsbecausesitsissunethicalsorsillegal

ContributionsAnalysiss-sCORRECTssANSWER-
Examiningsthesprofitabilitysofsspecificsproductsspurchasedsbyscustomerssorscustomerssegm
ents.

Conveniencessamples-sCORRECTssANSWER-
Researchersselectsspopulationsbasedsuponseasesandsavailability

Criticalsquestionssthatsmanagerssasks-sCORRECTssANSWER--
Whatsissimportantstosourscustomers?
-HowsdosIsknowsifswesaresdeliveringsvaluestosourscustomers?
-HowsdosIsjudgeswhetherswesaresofferingssuperiorsvaluesrelativestoscompetitors?

culturalsenvironments-sCORRECTssANSWER-
institutionssandsothersforcessthatsaffectssociety'ssbasicsvalues,sperceptions,spreferences,sa
ndsbehaviors

Customerslearningsmethods:s-sCORRECTssANSWER--
customersinteractions(salesscallsreports,spresentations)
-customersresearchs(interviews,spanels,ssurveys)
-3rdspartyscustomersresearchs(consultants)
-Secondarysreportss(journals,sindustrysreports,setc.)
-Analyzingsmarketstrends
-analyzingscustomerscomplaints
-
miningscustomersdatabasedstoslooksforsbuyingspatterns,smarketingssegments,sandschange
ssinsbuyingspatterns

customersprofilings-sCORRECTssANSWER-
Identifyingsthescharacteristicssofsas"good"scustomerswithsthesgoalsofsretainingsthoseswhosar
esandspredictingsthoseswhoswill/couldsbecomesone.

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