BUAD 332 exam 1 Questions And
Answers
Cansasmissionsstatementsbesalteredsforseachsbranchsinsasbusiness?s-
sCORRECTssANSWER-Yes
Companiessneedsinfosabout:s-sCORRECTssANSWER-
customersneeds,smarketingsenvironment,scompetition
Competingscustomersvaluesbecomessreallyshardswhensyousrealize?s-
sCORRECTssANSWER-Thatsisschanges
customerssatisfaction=s-sCORRECTssANSWER-performance
Customersvalues=s-sCORRECTssANSWER-Importance
Howsdosmarketersscreatesvalue?s-sCORRECTssANSWER-
1.sUnderstandsthesmarketplaces(scustomersneedssandswants)
2.sDesignscustomersdrivensstrategys
3.sConstructsasmarketingsprograms
4.sBuildsprofitablesrelationshipss
5.sCapturesvaluesfromscustomers
Howsdosyousdefinescustomersvalue?s-sCORRECTssANSWER-
Fromsascustomerssperspective
Marketersssellswayssto....s-sCORRECTssANSWER-Solvesproblemssandscreatesvalue
Marketingsissabout....s-sCORRECTssANSWER-Customers
Answers
Cansasmissionsstatementsbesalteredsforseachsbranchsinsasbusiness?s-
sCORRECTssANSWER-Yes
Companiessneedsinfosabout:s-sCORRECTssANSWER-
customersneeds,smarketingsenvironment,scompetition
Competingscustomersvaluesbecomessreallyshardswhensyousrealize?s-
sCORRECTssANSWER-Thatsisschanges
customerssatisfaction=s-sCORRECTssANSWER-performance
Customersvalues=s-sCORRECTssANSWER-Importance
Howsdosmarketersscreatesvalue?s-sCORRECTssANSWER-
1.sUnderstandsthesmarketplaces(scustomersneedssandswants)
2.sDesignscustomersdrivensstrategys
3.sConstructsasmarketingsprograms
4.sBuildsprofitablesrelationshipss
5.sCapturesvaluesfromscustomers
Howsdosyousdefinescustomersvalue?s-sCORRECTssANSWER-
Fromsascustomerssperspective
Marketersssellswayssto....s-sCORRECTssANSWER-Solvesproblemssandscreatesvalue
Marketingsissabout....s-sCORRECTssANSWER-Customers