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BUAD 332 Exam #1 Questions And Answers

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BUAD 332 Exam #1 Questions And Answers BUAD 332 Exam #1 Questions And Answers BUAD 332 Exam #1 Questions And Answers

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BUAD 332 Exam #1 Questions And
Answers
"Informationsthatsalreadysexistsssomewhere"sissasgoodsdefinitionsfor:

A.sprimarysdata
B.ssupplementarysdata
C.ssecondarysdata
D.scustomersdatas-sCORRECTssANSWER-C.ssecondarysdata

3sQuestionssofsMarketingsManagerss-sCORRECTssANSWER-
1.swhatscustomersswillswesserve?sORswhosissinsourstargetsmarket?

2.showscanswesbestsservesthesescustomers?sORswhatsissoursvaluesproposition?

3.showsdoswesexecutesoursmarketingsstrategy

5skeysaspectssofscustomersvalues-sCORRECTssANSWER-
1.stradeoffsofsbenefitssandssacrifices
-s"whatsissget"shopefullysiss"whatsIsseek"swhichsaresbenefits
-s"whatsIsgivesup"saressacrifices
2.sinteractionsofsbothscustomerssandsproduct
3.srelativestoscompetitors,sindividuals,sandssituations
4.sgoal-drivensbyscustomerssdesiredsattributes
5.sdynamicsinsthatsitschangessoverstime

allsofsthesfollowingsaresexamplessofs"marketingsintermediaries"sEXCEPT:

A.sadvertisingsagencies
B.struckingscompanies
C.sretailers
D.sthesU.S.sgovernment
E.sbankss-sCORRECTssANSWER-D.sthesU.S.sgovernment

, AssessingsInfosNeedss-sCORRECTssANSWER--
sasgoodsbalancesofswhatsusersswouldslikesversusswhatstheysneedsandswhatsissfeasiblestosoff

er
-
ssometimessthescompanyscannotsprovidesthesneededsinformationsbecausesitsissnotsavailabl

esorsduestosMISslimitations
-shavestosdecideswhethersthesbenefitssofsmoresinformationsaresworthsthescosts

CashsCowss-sCORRECTssANSWER--lowsgrowthsrate
-shighsmarketsshare
-producescash
-established,ssuccessfulsSBUs

ex.sapplessmartsphone

CausalsResearchs-sCORRECTssANSWER-
marketingsresearchstostestshypothesessaboutscause-and-effectsrelationships

ex.smarketsstudies

Competitorss-sCORRECTssANSWER-
thoseswhosservesastargetsmarketswithsproductssandsservicessthatsaresviewedsbysconsumers
sassbeingsreasonablessubstitutes




-scompanysmustsgainsstrategicsadvantagesagainststhesesorganizations

ContributionsAnalysiss-sCORRECTssANSWER-
Examiningsthesprofitabilitysofsspecificsproductsspurchasedsbyscustomerssorscustomerssegm
ents.

ex.spromotionssworking?sputsthemsonssale?

ConveniencesSamples-sCORRECTssANSWER-
asformsofsnonprobabilityssamplesusingsrespondentsswhosaresconvenientsorsreadilysaccessi
blestosthesresearcher—forsexample,semployees,sfriends,sorsrelatives

CorporatesMarketingsMixs-sCORRECTssANSWER-
thessetsofscontrollable,stacticalstoolssthatsmarketerssblendstosproducesthesresponsesitswantss
fromsthestargetsmarkets

CulturalsEnvironments-sCORRECTssANSWER-
thesinstitutionssandsothersforcessthatsaffectsassociety'ssbasicsvalues,sperceptions,spreferenc
esandsbehaviors

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