©FYNDLAY 2025 ALL RIGHTS RESERVED 12:36 PM A+
Ch 15 Multiple Choice Spmt 217 Exam
Questions And Answers |Latest 2025 |
Guaranteed Pass
When the Dayton Dragons opened the gates of their new field in April 2000, which featured
what the team dubbed the "world's largest outdoor billboard," they were using the strategy of
A: Advertising clutter
B: Representing 75 to 300 sponsors
C: Dominant identity
D: Sponsorship overload - Answer✔C: dominant identity
The continuing influx of new sport leagues, teams, and events has created
A: More and more options for companies large and small to engage in sport sponsorship
B: The growing need for sport organizations to think outside the box
1
, ©FYNDLAY 2025 ALL RIGHTS RESERVED 12:36 PM A+
C: The increasingly competitive sport marketplace for sponsorship dollars
D: All of the above - Answer✔D: all of the above
The "2-2-1 Plan" instituted by Major League Baseball and its baseball commissioner Peter
Ueberroth did which of the following?
A: Sold two hot dogs and two beverages for one price that included game tickets
B: Required companies to commit $2 million in advertising, $2 million in promotional spending,
and $1 million in cash or in-kind fees annually
C: Required all sponsors to commit to MLB for no less than three years
D: Both B and C above - Answer✔D: b and c
Reasons for the tremendous growth in sport sponsorship over the past two decades include
A: The commercial success of the Los Angeles Olympics
B: The increased media interest in sport
C: Sponsorship being viewed as a way for companies to break through the clutter of traditional
advertising
2
Ch 15 Multiple Choice Spmt 217 Exam
Questions And Answers |Latest 2025 |
Guaranteed Pass
When the Dayton Dragons opened the gates of their new field in April 2000, which featured
what the team dubbed the "world's largest outdoor billboard," they were using the strategy of
A: Advertising clutter
B: Representing 75 to 300 sponsors
C: Dominant identity
D: Sponsorship overload - Answer✔C: dominant identity
The continuing influx of new sport leagues, teams, and events has created
A: More and more options for companies large and small to engage in sport sponsorship
B: The growing need for sport organizations to think outside the box
1
, ©FYNDLAY 2025 ALL RIGHTS RESERVED 12:36 PM A+
C: The increasingly competitive sport marketplace for sponsorship dollars
D: All of the above - Answer✔D: all of the above
The "2-2-1 Plan" instituted by Major League Baseball and its baseball commissioner Peter
Ueberroth did which of the following?
A: Sold two hot dogs and two beverages for one price that included game tickets
B: Required companies to commit $2 million in advertising, $2 million in promotional spending,
and $1 million in cash or in-kind fees annually
C: Required all sponsors to commit to MLB for no less than three years
D: Both B and C above - Answer✔D: b and c
Reasons for the tremendous growth in sport sponsorship over the past two decades include
A: The commercial success of the Los Angeles Olympics
B: The increased media interest in sport
C: Sponsorship being viewed as a way for companies to break through the clutter of traditional
advertising
2
