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MCS 1000 Final Exam Questions And
Answers |Latest 2025 | Guaranteed Pass
Marketing - Answer✔activity of creating, communicating, delivering and exchanging offerings
that benefit the organization, its stakeholders and society at large
1. Two or more parties with unsatisfied needs
2. desire and ability on their part to be satisfied
3. a way of parties to communicate
4. something to exchange - Answer✔requirements for marketing to occur
Market - Answer✔people with the desire and ability to buy specific product
Social Marketing - Answer✔designed to influence the behaviour of individuals in which the
benefits od those behaviour accrue to those individuals or to society in general and not to the
marketer
Ultimate consumers - Answer✔all people who use the goods and services purchased for a
household
organizational buyers - Answer✔maufacturers, wholesalers, retailers, and government agencies
that buy goods and services for their own use
1
, ©FYNDLAY 2025 ALL RIGHTS RESERVED 8:29 AM A+
target market - Answer✔one or specific groups of potential consumers towards which an
organization directs its marketing program
1. Product
2. Price
3. Promotion
4. Place - Answer✔4 P's of Marketing
Marketing mix - Answer✔marketing actions of 4 Ps, that he or she can take to create,
communicate and deliver value
environmental forces - Answer✔uncontrollable factors involving social , economic,
technological, competitive and regulatory forces
marketing program - Answer✔a plan that integrates the marketing mix to provide a good or
service, or idea to prospective buyers
Production Era - Answer✔-central notion was products would sell themselves
Sales Era - Answer✔-more goods made than consumed
-competition grew
-more sales people hired
Marketing concept (era as well) - Answer✔idea that an organization should strive to satisfy the
needs of consumers, while also trying to achieve goals
Marketing orientation (era as well) - Answer✔1. continuously collecting information about
customers
2
, ©FYNDLAY 2025 ALL RIGHTS RESERVED 8:29 AM A+
2. sharing this information throughout the organization
3. using information to create value
customer value - Answer✔unique combination of benefits received by the customer that
include quality, price, convenience, on time delivery and both before-sale and after sale service
customer satisfaction - Answer✔match between customer expectations of the product and the
product's actual performance
customer relationship management - Answer✔process of devleoping long term relationships
customer lifetime value - Answer✔profit generated by the customer's purchase of an
organziations product or service over customers life time
eCRM - Answer✔a web-centric personailized approach to managing long term customer
relationships electronically
interactive marketing - Answer✔involves two way buyer seller electronic communication in
which the buyer can control the kind and amount of information received from the seller
customer experience management - Answer✔managing the customers interactions with the
organization at all levels
social media marketing - Answer✔consumer generated online marketing efforts to promote
brands and companies for the ones they like
social CRM - Answer✔the use of social media to enable organizations to engage customers in
collaborative conversations for mutually beneficial value
3
, ©FYNDLAY 2025 ALL RIGHTS RESERVED 8:29 AM A+
ethics - Answer✔the moral principles and values that govern the actions and decisions of
individual or group
social responsibility - Answer✔individuals and organizations are part of a larger society and are
accountable to that society for their actions
societal marketing concept - Answer✔view that an organization should discover and satisfy the
needs of its consumers in a way that also provides for society's well being
macromarketing - Answer✔aggregate flow of a nation's goods and services to benefit soceity
micromarketing - Answer✔how and individual organization directs its marketing activities and
allocates its resources to benefit its customers
consumer behaviour - Answer✔actions that a person takes in purchasing and using products
and services, including the mental and social processes that precede and follow these actions
purchase decision process - Answer✔stages a buyer passes through in making choices about
which products and services to buy
5 stages of purchase decision process - Answer✔1. problem recognition
2. information search
3. alternative evaluation
4. purchase decision
5. post-purchase behaviour
evaluative criteria - Answer✔factors that represent both the objective attributes of a brand and
the subjective ones
4
MCS 1000 Final Exam Questions And
Answers |Latest 2025 | Guaranteed Pass
Marketing - Answer✔activity of creating, communicating, delivering and exchanging offerings
that benefit the organization, its stakeholders and society at large
1. Two or more parties with unsatisfied needs
2. desire and ability on their part to be satisfied
3. a way of parties to communicate
4. something to exchange - Answer✔requirements for marketing to occur
Market - Answer✔people with the desire and ability to buy specific product
Social Marketing - Answer✔designed to influence the behaviour of individuals in which the
benefits od those behaviour accrue to those individuals or to society in general and not to the
marketer
Ultimate consumers - Answer✔all people who use the goods and services purchased for a
household
organizational buyers - Answer✔maufacturers, wholesalers, retailers, and government agencies
that buy goods and services for their own use
1
, ©FYNDLAY 2025 ALL RIGHTS RESERVED 8:29 AM A+
target market - Answer✔one or specific groups of potential consumers towards which an
organization directs its marketing program
1. Product
2. Price
3. Promotion
4. Place - Answer✔4 P's of Marketing
Marketing mix - Answer✔marketing actions of 4 Ps, that he or she can take to create,
communicate and deliver value
environmental forces - Answer✔uncontrollable factors involving social , economic,
technological, competitive and regulatory forces
marketing program - Answer✔a plan that integrates the marketing mix to provide a good or
service, or idea to prospective buyers
Production Era - Answer✔-central notion was products would sell themselves
Sales Era - Answer✔-more goods made than consumed
-competition grew
-more sales people hired
Marketing concept (era as well) - Answer✔idea that an organization should strive to satisfy the
needs of consumers, while also trying to achieve goals
Marketing orientation (era as well) - Answer✔1. continuously collecting information about
customers
2
, ©FYNDLAY 2025 ALL RIGHTS RESERVED 8:29 AM A+
2. sharing this information throughout the organization
3. using information to create value
customer value - Answer✔unique combination of benefits received by the customer that
include quality, price, convenience, on time delivery and both before-sale and after sale service
customer satisfaction - Answer✔match between customer expectations of the product and the
product's actual performance
customer relationship management - Answer✔process of devleoping long term relationships
customer lifetime value - Answer✔profit generated by the customer's purchase of an
organziations product or service over customers life time
eCRM - Answer✔a web-centric personailized approach to managing long term customer
relationships electronically
interactive marketing - Answer✔involves two way buyer seller electronic communication in
which the buyer can control the kind and amount of information received from the seller
customer experience management - Answer✔managing the customers interactions with the
organization at all levels
social media marketing - Answer✔consumer generated online marketing efforts to promote
brands and companies for the ones they like
social CRM - Answer✔the use of social media to enable organizations to engage customers in
collaborative conversations for mutually beneficial value
3
, ©FYNDLAY 2025 ALL RIGHTS RESERVED 8:29 AM A+
ethics - Answer✔the moral principles and values that govern the actions and decisions of
individual or group
social responsibility - Answer✔individuals and organizations are part of a larger society and are
accountable to that society for their actions
societal marketing concept - Answer✔view that an organization should discover and satisfy the
needs of its consumers in a way that also provides for society's well being
macromarketing - Answer✔aggregate flow of a nation's goods and services to benefit soceity
micromarketing - Answer✔how and individual organization directs its marketing activities and
allocates its resources to benefit its customers
consumer behaviour - Answer✔actions that a person takes in purchasing and using products
and services, including the mental and social processes that precede and follow these actions
purchase decision process - Answer✔stages a buyer passes through in making choices about
which products and services to buy
5 stages of purchase decision process - Answer✔1. problem recognition
2. information search
3. alternative evaluation
4. purchase decision
5. post-purchase behaviour
evaluative criteria - Answer✔factors that represent both the objective attributes of a brand and
the subjective ones
4
