GOOGLE SEARCH ADS EXAM QUESTIONS WITH 100% RATED CORRECT
ANSWERS | GRADED A+
What are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose two.)
It creates new ads automatically.
It finds traffic an advertiser might miss.
Which statement is true about serving relevant ad extensions? They encourage users to
make more informed decisions and take action.
With Similar Audiences, which Google product is included when finding new people with similar
profiles? YouTube
Jimmy sells televisions on his website. He notices he's getting traffic from searches for a brand
he doesn't carry, and sets up a negative keyword for that brand.How does the negative
keyword help Jimmy's advertising campaign? His ads won't be shown to users searching for
the uncarried brand.
Carlton runs an adventure excursion company in South America. He'd like to increase the
number of people booking his tours.Which activity will lead potential customers to Carlton's
company through Google Search ads? Researching South American holiday destinations
online.
,Every ad contains a URL displaying your website address. You can add two optional path fields
to the display URL in a text ad.What's an advantage of using these optional path fields? To
give users an idea of the content they'll see upon clicking the ad
You manage marketing for a small business on a tight budget, yet you need to reach as many
people as possible.How can Google Ads help? With Google Ads, you can choose a maximum
amount to spend per month.
Which Search Audience solution would assist you in finding new customers that share the
behaviors and characteristics of your remarketing audience segments? Similar Audiences for
Search
Rina notices that her ad's average cost per click (CPC) is significantly higher than the industry
benchmark. But she's not seeing improvements in her ad's position.What can she do to
potentially get a higher ad position? Improve the ad's quality score.
A water-sports company specializes in custom-made watercrafts and accessories.Their
marketing manager decides to use the broad-match keyword, "boat." The manager then adds
"paddle" as a broad-match modifier.Which two searches may prompt the marketing manager's
ad? (Choose two.) Travel on a paddle ship
A green boat paddle
,What Search Network text ad component provides up to three fields of 30 characters each?
The headline component
Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified
leads. They're interested in trying ad extensions to see if they can increase the number of
qualified leads they receive.In what way can ad extensions assist companies such as Silly
Sayings in generating more qualified leads? By providing users with relevant information up-
front.
You are working to improve the quality score of a Google Search ad by increasing your eCTR.
Your goal is to have more users click on the ad and ultimately visit your website.What might
increase the number of clicks your ad receives? Adding more specifics to the ad.
How does automating your bid contribute to a successful Google Ads campaign? Automated
bidding uses machine learning to algorithmically help you set the appropriate bid for each and
every auction.
Your Google Search text ad has three main components. The first is a headline, and the second
is a description.What's the third component? The URL displaying your website address.
Mary is tasked with designing an advertising campaign for her company's an online pet food
store and app, and is exploring different campaign options.Which campaign types are available
to her in Google Ads? Search, Display, Video, Shopping, and App
, Jerry understands that expected click-through rate is one of three main factors that determine
the quality score of an ad.What are the two other main factors that Jerry should focus on to
improve the quality score of his ads? (Choose two.) Ad relevance
Ad landing page experience
An algorithm that looks across key aspects of your accounts calculates your Google Search Ads
optimization score. This score helps give you recommendations on how to optimize your Search
Ads campaigns.What are two of the data sources that are used to calculate optimization
recommendations? (Choose two.) Campaign settings
Industry data
Layla is learning about the benefits of using search ad extensions and has come to know that
they can help to increase user engagement.What are two other benefits that search ad
extensions can contribute to performance? (Choose two.) More qualified leads
Better ad quality
Charlie is working to improve the quality score of a Google Search ad by improving his expected
click-through rate (eCTR).Which of the following actions might improve Charlie's eCTR?
Including keywords in his ad text
ANSWERS | GRADED A+
What are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose two.)
It creates new ads automatically.
It finds traffic an advertiser might miss.
Which statement is true about serving relevant ad extensions? They encourage users to
make more informed decisions and take action.
With Similar Audiences, which Google product is included when finding new people with similar
profiles? YouTube
Jimmy sells televisions on his website. He notices he's getting traffic from searches for a brand
he doesn't carry, and sets up a negative keyword for that brand.How does the negative
keyword help Jimmy's advertising campaign? His ads won't be shown to users searching for
the uncarried brand.
Carlton runs an adventure excursion company in South America. He'd like to increase the
number of people booking his tours.Which activity will lead potential customers to Carlton's
company through Google Search ads? Researching South American holiday destinations
online.
,Every ad contains a URL displaying your website address. You can add two optional path fields
to the display URL in a text ad.What's an advantage of using these optional path fields? To
give users an idea of the content they'll see upon clicking the ad
You manage marketing for a small business on a tight budget, yet you need to reach as many
people as possible.How can Google Ads help? With Google Ads, you can choose a maximum
amount to spend per month.
Which Search Audience solution would assist you in finding new customers that share the
behaviors and characteristics of your remarketing audience segments? Similar Audiences for
Search
Rina notices that her ad's average cost per click (CPC) is significantly higher than the industry
benchmark. But she's not seeing improvements in her ad's position.What can she do to
potentially get a higher ad position? Improve the ad's quality score.
A water-sports company specializes in custom-made watercrafts and accessories.Their
marketing manager decides to use the broad-match keyword, "boat." The manager then adds
"paddle" as a broad-match modifier.Which two searches may prompt the marketing manager's
ad? (Choose two.) Travel on a paddle ship
A green boat paddle
,What Search Network text ad component provides up to three fields of 30 characters each?
The headline component
Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified
leads. They're interested in trying ad extensions to see if they can increase the number of
qualified leads they receive.In what way can ad extensions assist companies such as Silly
Sayings in generating more qualified leads? By providing users with relevant information up-
front.
You are working to improve the quality score of a Google Search ad by increasing your eCTR.
Your goal is to have more users click on the ad and ultimately visit your website.What might
increase the number of clicks your ad receives? Adding more specifics to the ad.
How does automating your bid contribute to a successful Google Ads campaign? Automated
bidding uses machine learning to algorithmically help you set the appropriate bid for each and
every auction.
Your Google Search text ad has three main components. The first is a headline, and the second
is a description.What's the third component? The URL displaying your website address.
Mary is tasked with designing an advertising campaign for her company's an online pet food
store and app, and is exploring different campaign options.Which campaign types are available
to her in Google Ads? Search, Display, Video, Shopping, and App
, Jerry understands that expected click-through rate is one of three main factors that determine
the quality score of an ad.What are the two other main factors that Jerry should focus on to
improve the quality score of his ads? (Choose two.) Ad relevance
Ad landing page experience
An algorithm that looks across key aspects of your accounts calculates your Google Search Ads
optimization score. This score helps give you recommendations on how to optimize your Search
Ads campaigns.What are two of the data sources that are used to calculate optimization
recommendations? (Choose two.) Campaign settings
Industry data
Layla is learning about the benefits of using search ad extensions and has come to know that
they can help to increase user engagement.What are two other benefits that search ad
extensions can contribute to performance? (Choose two.) More qualified leads
Better ad quality
Charlie is working to improve the quality score of a Google Search ad by improving his expected
click-through rate (eCTR).Which of the following actions might improve Charlie's eCTR?
Including keywords in his ad text
