BUS203 PRINCIPLES OF MARKETING MAIN EXAM TEST
2025/2026 QUESTIONS WITH ANSWERS GRADED A+
✔✔Which of the following is characterized by an emphasis on price as its main sales
appeal?
a. Marketplace
b. Chain stores
c. Discount houses
d. Warehouse retailing - ✔✔Discount houses
✔✔What type of modern wholesaler takes title to the merchandise and assumes the risk
involved in an independent operation, buys and
resells products, and offers a complete range of services?
a. Brokerage merchant
b. Full-service merchant
c. E-commerce merchant
d. Limited-service merchant - ✔✔Full-service merchant
✔✔Value is at the center of everything marketing does. What does value mean?
a. A perceived benefit of a product (WRONG)
b. The capital gains the shareholders receive
c. Estimates the assigned monetary worth
d. A benefit a buyer receives that meets their needs - ✔✔-
✔✔Which of the following is when a company is interested in the impact of their
business practice on the local community and the global
footprint?
a. Environmental ethics
b. Environmental conservation
c. Environmental sustainability
d. Environmental responsibility (WRONG) - ✔✔-
✔✔The most important role of the public relations director is to do which of the
following?
a. Represent the company in public (WRONG)
b. Develop media connections
c. Analyze public opinions and assess issues that could impact the mission
d. Communicate clearly and despite press opinions and media relationships - ✔✔-
✔✔Your company provides plumbing services to your community and surrounding
neighborhoods. Which of the following public
relations activities should you consider to build brand awareness and differentiate your
services from the competition?
a. Sponsorships
b. Press releases
, c. Send out media kits
d. Product placements - ✔✔Sponsorships
✔✔You have decided to expand your online presence and have created a Facebook
page, a Twitter account, and a LinkedIn page. You
post company and product information on each of these sites. Which of the following
marketing goals will these activities support?
a. Building followers
b. Generating new leads
c. Increasing brand awareness
d. Driving traffic to your website - ✔✔Increasing brand awareness
✔✔Which of the following goals are you seeking to achieve if you are evaluating the
number of people participating in your Twitter chats
or those who are engaging with you?
a. Generating leads
b. Increase followers
c. Building brand awareness
d. Tracking community building - ✔✔Tracking community building
✔✔Which of the following types of consumers is willing to try new products and provide
you with valuable feedback on those products?
a. Loyal
b. Lead user
c. Influencer
d. Ambassador - ✔✔Lead user
✔✔When attempting to empower customers, which of the following might be useful?
a. A self-service kiosk so they can find more products.
b. Invite customers to participate in the design of products.
c. Refer customers to competitors so they can compare prices.
d. Solicit feedback from your employees about product quality. - ✔✔Invite customers to
participate in the design of products.
✔✔Which of the following might be a successful outcome of a national social marketing
campaign?
a. Achieving an advanced ranking in social networks (WRONG)
b. Educating the public on issues that connect to the brand
c. Pushing the corporate agenda out to governmental influencers
d. Using the power of social media to promote a new company slogan - ✔✔-
✔✔Which of the following is important for aligning overall business goals with regional
information and insights when marketing in
international locations?
a. Use local teams (WRONG)
2025/2026 QUESTIONS WITH ANSWERS GRADED A+
✔✔Which of the following is characterized by an emphasis on price as its main sales
appeal?
a. Marketplace
b. Chain stores
c. Discount houses
d. Warehouse retailing - ✔✔Discount houses
✔✔What type of modern wholesaler takes title to the merchandise and assumes the risk
involved in an independent operation, buys and
resells products, and offers a complete range of services?
a. Brokerage merchant
b. Full-service merchant
c. E-commerce merchant
d. Limited-service merchant - ✔✔Full-service merchant
✔✔Value is at the center of everything marketing does. What does value mean?
a. A perceived benefit of a product (WRONG)
b. The capital gains the shareholders receive
c. Estimates the assigned monetary worth
d. A benefit a buyer receives that meets their needs - ✔✔-
✔✔Which of the following is when a company is interested in the impact of their
business practice on the local community and the global
footprint?
a. Environmental ethics
b. Environmental conservation
c. Environmental sustainability
d. Environmental responsibility (WRONG) - ✔✔-
✔✔The most important role of the public relations director is to do which of the
following?
a. Represent the company in public (WRONG)
b. Develop media connections
c. Analyze public opinions and assess issues that could impact the mission
d. Communicate clearly and despite press opinions and media relationships - ✔✔-
✔✔Your company provides plumbing services to your community and surrounding
neighborhoods. Which of the following public
relations activities should you consider to build brand awareness and differentiate your
services from the competition?
a. Sponsorships
b. Press releases
, c. Send out media kits
d. Product placements - ✔✔Sponsorships
✔✔You have decided to expand your online presence and have created a Facebook
page, a Twitter account, and a LinkedIn page. You
post company and product information on each of these sites. Which of the following
marketing goals will these activities support?
a. Building followers
b. Generating new leads
c. Increasing brand awareness
d. Driving traffic to your website - ✔✔Increasing brand awareness
✔✔Which of the following goals are you seeking to achieve if you are evaluating the
number of people participating in your Twitter chats
or those who are engaging with you?
a. Generating leads
b. Increase followers
c. Building brand awareness
d. Tracking community building - ✔✔Tracking community building
✔✔Which of the following types of consumers is willing to try new products and provide
you with valuable feedback on those products?
a. Loyal
b. Lead user
c. Influencer
d. Ambassador - ✔✔Lead user
✔✔When attempting to empower customers, which of the following might be useful?
a. A self-service kiosk so they can find more products.
b. Invite customers to participate in the design of products.
c. Refer customers to competitors so they can compare prices.
d. Solicit feedback from your employees about product quality. - ✔✔Invite customers to
participate in the design of products.
✔✔Which of the following might be a successful outcome of a national social marketing
campaign?
a. Achieving an advanced ranking in social networks (WRONG)
b. Educating the public on issues that connect to the brand
c. Pushing the corporate agenda out to governmental influencers
d. Using the power of social media to promote a new company slogan - ✔✔-
✔✔Which of the following is important for aligning overall business goals with regional
information and insights when marketing in
international locations?
a. Use local teams (WRONG)
