Instructor’s Manual !|
Exploring StrategyText !| !|
and Cases
!| !|
Twelfth edition !|
Richard Whittington
!|
Patrick Regnér
!| !|
Duncan Angwin
!| !|
Gerry Johnson
!| !|
Kevan Scholes
!| !|
, Contents
Chapter ! | 1 Introducing ! | strategy 23
Part ! | I THE ! | STRATEGIC !| POSITION 31
Chapter ! | 2 Macro-environment !| analysis 32
Chapter ! | 3 Industry ! | and ! | sector ! | analysis 41
Chapter ! | 4 Resources ! | and ! | capabilities ! | analysis 56
Chapter ! | 5 Stakeholders ! | and ! | governance 71
Chapter ! | 6 History ! | and ! | culture 80
Part ! | II STRATEGIC ! | CHOICES 92
Chapter ! | 7 Business ! | strategy ! | and ! | models 93
Chapter ! | 8 Corporate ! | strategy 105
Chapter ! | 9 International !| strategy 125
Chapter ! | 10 Entrepreneurship ! | and ! | innovation 136
Chapter ! | 11 Mergers, ! | acquisitions ! | and ! | alliances 145
Part ! | III STRATEGY ! | IN ! | ACTION 156
Chapter ! | 12 Evaluating ! | strategies 157
Chapter ! | 13 Strategy ! | development !| processes 170
Chapter ! | 14 Organising ! | and ! | strategy 183
Chapter ! | 15 Leadership ! | and ! | strategic ! | change 190
Chapter ! | 16 The ! | practice ! | of ! | strategy 198
Case !|Teaching !|Notes
Glastonbury: ! | from ! | hippy ! | weekend !| to !|international ! | festival 209
The !| global ! | pharmaceutical !| industry: ! | harnessing !| the ! | whirlwind 214
Siemens !|A: !|exploring !|the !|future 220
Relocation, !|Relocation, !|Relocation: !|evolving !|strategies !|to !|deal !|with !|shifting !|shopping
patterns !|at !|Vision !|Express 225
Ricoh !| Canada !|Inc. 241
H&M !| in ! | fast ! | fashion: !|continued ! | success? 250
The !| Formula ! | 1 !| Constructors 261
‘Access !| to ! | Healthcare’: ! | integrating ! | a ! | CSR !|programme!|in ! | Coloplast 268
Manchester ! | United ! | FC: !| struggling !| to !| compete !| with ! | Europe’s !|elite !| clubs 275
,Adnams !|– !| A !| Local !|Company 299
‘Dare !|to !|know’: !|The !|integration !|of !|Université !|Paris-Dauphine !|with !|Paris !|Sciences !|et
Lettres !|(PSL) !|University 308
Ryanair: ! | the ! | low ! | fares ! | airline ! | – ! | new ! | directions? 313
Multi-sided !|platform !|competition !|in !|the !|video !|game !|industry 343
Megabrew: ! | creating ! | an ! | undisputed ! | global !| brewing ! | champion? 347
AirAsia ! | and ! | the ! | Tune ! | Group: ! | diversifying !|across ! | industries 356
Severstal: !| a !|journey !|from !|growth ! | to !|consolidation ! | within !|the !|steel ! | industry 362
Indian ! | Premier ! | League: ! | glitz, ! | glamour !| and ! | globalisation 370
Handelsbanken ! | – ! | banking ! | done ! | differently 374
Caitec: !|A !|Chinese !|Business !|in !|Africa 378
Going !|for !|a !|Ride: !|Entrepreneurial !|Journeys !|in !|the !|on-demand !|transportation !|sector 386
Leadership ! | at ! | Apple ! | Inc 392
Has !|Teva !|been !|saved? !|Responding !|to !|challenges !|and !|problems !|in !|generic !|pharmaceuticals 400
Managing !|M&A: !|Elekta’s !|acquistion !|of !|Neuromag 403
CRH !|plc: ! | Optimising !| value !|through ! | corporate !| strategy 409
Counterstrategy: !|resisting !|the !|Mexican !|narco-trafficking !|business 417
Oak !|Tree !|Inn: !|Growth !|challenges !|facing !|a !|family-run !|tourism !|business 427
Strategic ! | planning ! | at ! | King ! | Faisal ! | Hospital ! | and ! | Research ! | Centre ! | Saudi ! | Arabia 435
Mormor ! | Magda’s ! | ice ! | cream ! | – ! | can ! | you ! | be ! | hot ! | in ! | a!|cool ! | market? 445
Emmaus: !|the !|founder !|as !|a !|resource? 450
Siemens ! | B: ! | ‘making ! | real ! | what ! | matters’ 459
Cultivating !|a !|rich !|harvest !|at !|Orchard 468
Strategy !|Work !|in !|Dörr !|och !| Portbolaget !|– !|How !|open !| can !| you !|be? 473
In ! | the !| boardroom ! | at ! | HomeCo 480
, 1. Introduction
Exploring ! | Strategy ! | represents ! | one ! | of ! | the ! | most ! | comprehensive ! | packages ! | of
! | material ! | and ! | supportf !| or ! | teachers ! | and ! | students ! | of ! | strategy. ! | The ! | following
! | materials ! | and ! | assistance ! | are ! | now ! | available:
The !|text !|with !|improved ! | design !|and !|layout !|to !|assist !|readers ! | – !|including !|objectives
! | for ! | each !|part !|of !|the !|book !|and !|chapter !|learning !|outcomes, !|concept !|definitions,
!|chapter !|summaries, !|additional !| reading !| and ! | much!|more.
Over ! |seventy !|illustrations !|and !|fifteen !| Thinking ! | Differently ! | sections, ! | each
! | including!q
| uestions ! | to !| facilitate !| their ! | use !|as !| mini !| cases ! | or ! | class !|discussions.
Sixteen ! | end-of-chapter ! | case ! | examples ! | with ! | specific ! | relevance ! | to ! | the ! | content
! | of ! | the ! | chaptera
!| nd ! | with !|questions !| relating !|to !|the !| major !|learning !|issues ! | in !|the
!|chapter.
End-of-chapter ! | work ! | assignments, ! | which ! | provide ! | further ! | opportunities ! | for
! | student!a
| ssessment, !| additional ! | work ! | orself-assessment.
Thirty !|case !|studies !|(text !|and !|cases !|version !|only) !|together ! | with !|comprehensive
!|teaching !|notes( !| in !|this !|manual !|and !|on !|the !|website). !|The !|case !|collection !|contains !|a !|rich
!|mixture !|of !|material, !|including ! | long ! | and ! | short ! | cases ! | from ! | many ! | different ! | sectors
! | and ! | different ! | countries.
A ! | number ! | of ! | ‘classic ! | cases’ ! | from ! | past ! | editions ! | (where ! | they ! | are ! | not ! | carried
! | forward ! | into ! | the!t
| welfth ! | edition !| but !|are !|still !| useful !|to !|tutors !|and !|students).
The !|Strategy !|Experience !|simulation !|gives !|students !|hands-on !|experience !|of !|strategic
!|analysis !|and !|decision !|making. !|The !|simulation !|can !|be !|used !|by !|individual !|students, ! | or
! | as ! | part ! | of ! | a !|wider ! | classroomexercise.
For ! | students:
Revision ! | aids ! | (flashcards, ! | key ! | concepts ! | and ! | glossary ! | (in ! | six ! | languages))
Multiple-choice ! | questions, ! | work ! | assignments ! | and ! | grade ! | book
Help ! | with !| case ! |studies ! | (web ! | links, ! | FT ! | articles ! | and ! | advice !| on !| analysing ! | cases).
Exploring StrategyText !| !|
and Cases
!| !|
Twelfth edition !|
Richard Whittington
!|
Patrick Regnér
!| !|
Duncan Angwin
!| !|
Gerry Johnson
!| !|
Kevan Scholes
!| !|
, Contents
Chapter ! | 1 Introducing ! | strategy 23
Part ! | I THE ! | STRATEGIC !| POSITION 31
Chapter ! | 2 Macro-environment !| analysis 32
Chapter ! | 3 Industry ! | and ! | sector ! | analysis 41
Chapter ! | 4 Resources ! | and ! | capabilities ! | analysis 56
Chapter ! | 5 Stakeholders ! | and ! | governance 71
Chapter ! | 6 History ! | and ! | culture 80
Part ! | II STRATEGIC ! | CHOICES 92
Chapter ! | 7 Business ! | strategy ! | and ! | models 93
Chapter ! | 8 Corporate ! | strategy 105
Chapter ! | 9 International !| strategy 125
Chapter ! | 10 Entrepreneurship ! | and ! | innovation 136
Chapter ! | 11 Mergers, ! | acquisitions ! | and ! | alliances 145
Part ! | III STRATEGY ! | IN ! | ACTION 156
Chapter ! | 12 Evaluating ! | strategies 157
Chapter ! | 13 Strategy ! | development !| processes 170
Chapter ! | 14 Organising ! | and ! | strategy 183
Chapter ! | 15 Leadership ! | and ! | strategic ! | change 190
Chapter ! | 16 The ! | practice ! | of ! | strategy 198
Case !|Teaching !|Notes
Glastonbury: ! | from ! | hippy ! | weekend !| to !|international ! | festival 209
The !| global ! | pharmaceutical !| industry: ! | harnessing !| the ! | whirlwind 214
Siemens !|A: !|exploring !|the !|future 220
Relocation, !|Relocation, !|Relocation: !|evolving !|strategies !|to !|deal !|with !|shifting !|shopping
patterns !|at !|Vision !|Express 225
Ricoh !| Canada !|Inc. 241
H&M !| in ! | fast ! | fashion: !|continued ! | success? 250
The !| Formula ! | 1 !| Constructors 261
‘Access !| to ! | Healthcare’: ! | integrating ! | a ! | CSR !|programme!|in ! | Coloplast 268
Manchester ! | United ! | FC: !| struggling !| to !| compete !| with ! | Europe’s !|elite !| clubs 275
,Adnams !|– !| A !| Local !|Company 299
‘Dare !|to !|know’: !|The !|integration !|of !|Université !|Paris-Dauphine !|with !|Paris !|Sciences !|et
Lettres !|(PSL) !|University 308
Ryanair: ! | the ! | low ! | fares ! | airline ! | – ! | new ! | directions? 313
Multi-sided !|platform !|competition !|in !|the !|video !|game !|industry 343
Megabrew: ! | creating ! | an ! | undisputed ! | global !| brewing ! | champion? 347
AirAsia ! | and ! | the ! | Tune ! | Group: ! | diversifying !|across ! | industries 356
Severstal: !| a !|journey !|from !|growth ! | to !|consolidation ! | within !|the !|steel ! | industry 362
Indian ! | Premier ! | League: ! | glitz, ! | glamour !| and ! | globalisation 370
Handelsbanken ! | – ! | banking ! | done ! | differently 374
Caitec: !|A !|Chinese !|Business !|in !|Africa 378
Going !|for !|a !|Ride: !|Entrepreneurial !|Journeys !|in !|the !|on-demand !|transportation !|sector 386
Leadership ! | at ! | Apple ! | Inc 392
Has !|Teva !|been !|saved? !|Responding !|to !|challenges !|and !|problems !|in !|generic !|pharmaceuticals 400
Managing !|M&A: !|Elekta’s !|acquistion !|of !|Neuromag 403
CRH !|plc: ! | Optimising !| value !|through ! | corporate !| strategy 409
Counterstrategy: !|resisting !|the !|Mexican !|narco-trafficking !|business 417
Oak !|Tree !|Inn: !|Growth !|challenges !|facing !|a !|family-run !|tourism !|business 427
Strategic ! | planning ! | at ! | King ! | Faisal ! | Hospital ! | and ! | Research ! | Centre ! | Saudi ! | Arabia 435
Mormor ! | Magda’s ! | ice ! | cream ! | – ! | can ! | you ! | be ! | hot ! | in ! | a!|cool ! | market? 445
Emmaus: !|the !|founder !|as !|a !|resource? 450
Siemens ! | B: ! | ‘making ! | real ! | what ! | matters’ 459
Cultivating !|a !|rich !|harvest !|at !|Orchard 468
Strategy !|Work !|in !|Dörr !|och !| Portbolaget !|– !|How !|open !| can !| you !|be? 473
In ! | the !| boardroom ! | at ! | HomeCo 480
, 1. Introduction
Exploring ! | Strategy ! | represents ! | one ! | of ! | the ! | most ! | comprehensive ! | packages ! | of
! | material ! | and ! | supportf !| or ! | teachers ! | and ! | students ! | of ! | strategy. ! | The ! | following
! | materials ! | and ! | assistance ! | are ! | now ! | available:
The !|text !|with !|improved ! | design !|and !|layout !|to !|assist !|readers ! | – !|including !|objectives
! | for ! | each !|part !|of !|the !|book !|and !|chapter !|learning !|outcomes, !|concept !|definitions,
!|chapter !|summaries, !|additional !| reading !| and ! | much!|more.
Over ! |seventy !|illustrations !|and !|fifteen !| Thinking ! | Differently ! | sections, ! | each
! | including!q
| uestions ! | to !| facilitate !| their ! | use !|as !| mini !| cases ! | or ! | class !|discussions.
Sixteen ! | end-of-chapter ! | case ! | examples ! | with ! | specific ! | relevance ! | to ! | the ! | content
! | of ! | the ! | chaptera
!| nd ! | with !|questions !| relating !|to !|the !| major !|learning !|issues ! | in !|the
!|chapter.
End-of-chapter ! | work ! | assignments, ! | which ! | provide ! | further ! | opportunities ! | for
! | student!a
| ssessment, !| additional ! | work ! | orself-assessment.
Thirty !|case !|studies !|(text !|and !|cases !|version !|only) !|together ! | with !|comprehensive
!|teaching !|notes( !| in !|this !|manual !|and !|on !|the !|website). !|The !|case !|collection !|contains !|a !|rich
!|mixture !|of !|material, !|including ! | long ! | and ! | short ! | cases ! | from ! | many ! | different ! | sectors
! | and ! | different ! | countries.
A ! | number ! | of ! | ‘classic ! | cases’ ! | from ! | past ! | editions ! | (where ! | they ! | are ! | not ! | carried
! | forward ! | into ! | the!t
| welfth ! | edition !| but !|are !|still !| useful !|to !|tutors !|and !|students).
The !|Strategy !|Experience !|simulation !|gives !|students !|hands-on !|experience !|of !|strategic
!|analysis !|and !|decision !|making. !|The !|simulation !|can !|be !|used !|by !|individual !|students, ! | or
! | as ! | part ! | of ! | a !|wider ! | classroomexercise.
For ! | students:
Revision ! | aids ! | (flashcards, ! | key ! | concepts ! | and ! | glossary ! | (in ! | six ! | languages))
Multiple-choice ! | questions, ! | work ! | assignments ! | and ! | grade ! | book
Help ! | with !| case ! |studies ! | (web ! | links, ! | FT ! | articles ! | and ! | advice !| on !| analysing ! | cases).
