NAPSR EXAM QUIZ 14, CHAPTER 14
AND CHAPTER 15 QUESTIONS AND
ANSWERS WITH VERIFIED SOLUTIONS
(GRADED A+)
Q: (T/F) Pharmaceutical companies are more interested in acquiring and
exploiting another's brands than in acquiring another's R&D and sales and
marketing assets.
A: False
Q: Ideally, when should a brand strategy development for a new drug begin?
A: during Phase II clinical trials
Q: Which of the following is an example of an "expressive" value?
A: "I own a BMW because I want people to know that I'm a serious driving
enthusiast"
"I own a BMW because I want people to know that I'm a serious driving
enthusiast"
"This brand is high quality and reliable"
"I love the way this product makes me feel"
"This product works efficiently"
Q: According to your manual, which of the following is NOT an example of a
"functional" value?
A: uniqueness
uniqueness
reliability
efficiency
effectiveness
Q: (T/F) It is rare for pharmaceutical companies to explore, develop, and
promote expressive values with which patients might identify.
A: True
Q: (T/F) To be competitive, pharmaceutical brands must be distinctive. They
must possess defining characteristics that are perceived by customers to be
AND CHAPTER 15 QUESTIONS AND
ANSWERS WITH VERIFIED SOLUTIONS
(GRADED A+)
Q: (T/F) Pharmaceutical companies are more interested in acquiring and
exploiting another's brands than in acquiring another's R&D and sales and
marketing assets.
A: False
Q: Ideally, when should a brand strategy development for a new drug begin?
A: during Phase II clinical trials
Q: Which of the following is an example of an "expressive" value?
A: "I own a BMW because I want people to know that I'm a serious driving
enthusiast"
"I own a BMW because I want people to know that I'm a serious driving
enthusiast"
"This brand is high quality and reliable"
"I love the way this product makes me feel"
"This product works efficiently"
Q: According to your manual, which of the following is NOT an example of a
"functional" value?
A: uniqueness
uniqueness
reliability
efficiency
effectiveness
Q: (T/F) It is rare for pharmaceutical companies to explore, develop, and
promote expressive values with which patients might identify.
A: True
Q: (T/F) To be competitive, pharmaceutical brands must be distinctive. They
must possess defining characteristics that are perceived by customers to be
