DIGITAL MARKETING INSTITUTE PRO EXAM QUESTIONS WITH
VERIFIED CORRECT ANSWERS
Steps for creating a paid promotion campaign on Twitter - correct answer -
Name campaign and set objectives
Set budgets and run dates.
Select creative and targeting.
Push campaign live.
What audience targeting options are available on Twitter? - correct answer -
Conversation topics
Follower lookalikes
Steps for creating a paid promotion campaign on Pinterest - correct answer -
Select objective
Set audience
Set budget and run dates
Select creative
What objectives are available on Pinterest? - correct answer -Website traffic
Brand awareness
What specific campaign insights are provided by Pinterest Analytics? - correct
answer -Number of impressions
Effective click-through rate
, How can using platform-native tools to analyze your social media campaigns
be beneficial? - correct answer -Facilitates installation of conversion-tracking
pixels
Why is it important to set SEO objectives? - correct answer -They help ensure
SEO targets and goals are met
They encourage buy-in from key stakeholders
What are the benefits of keyword research? - correct answer -Helps identify
content gaps on your website
Allows you target keywords that are within your reach
The five steps of crawlability - correct answer -Minimize site errors
Use redirects wisely
Submit an XML sitemap
Minimize duplicate pages
Check for indexed pages
Which website characteristics are also considered technical SEO ranking
factors? - correct answer -Site Speed
HTTPS
What is a core activity of off-page optimization? - correct answer -Building
backlinks
Which type of backlink is most likely to bring in relevant referral traffic? -
correct answer -Topical
VERIFIED CORRECT ANSWERS
Steps for creating a paid promotion campaign on Twitter - correct answer -
Name campaign and set objectives
Set budgets and run dates.
Select creative and targeting.
Push campaign live.
What audience targeting options are available on Twitter? - correct answer -
Conversation topics
Follower lookalikes
Steps for creating a paid promotion campaign on Pinterest - correct answer -
Select objective
Set audience
Set budget and run dates
Select creative
What objectives are available on Pinterest? - correct answer -Website traffic
Brand awareness
What specific campaign insights are provided by Pinterest Analytics? - correct
answer -Number of impressions
Effective click-through rate
, How can using platform-native tools to analyze your social media campaigns
be beneficial? - correct answer -Facilitates installation of conversion-tracking
pixels
Why is it important to set SEO objectives? - correct answer -They help ensure
SEO targets and goals are met
They encourage buy-in from key stakeholders
What are the benefits of keyword research? - correct answer -Helps identify
content gaps on your website
Allows you target keywords that are within your reach
The five steps of crawlability - correct answer -Minimize site errors
Use redirects wisely
Submit an XML sitemap
Minimize duplicate pages
Check for indexed pages
Which website characteristics are also considered technical SEO ranking
factors? - correct answer -Site Speed
HTTPS
What is a core activity of off-page optimization? - correct answer -Building
backlinks
Which type of backlink is most likely to bring in relevant referral traffic? -
correct answer -Topical
