ANSWERS LATEST UPDATE 2024 ALREADY PASSED 100%.
What are the 7 Ps of marketing? - CORRECT ANSWER -1. product
price
placement
promotion
people
physical evidence
process
What is marketing? - CORRECT ANSWER -the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that have value for customers,
clients, partners, and society at large
What is the purpose of marketing?
How is this purpose achieved? - CORRECT ANSWER -- generate revenue
execution of strategic digital activities, qualified leads, and teamwork w sales team
What is the marketing focus of the manufacturer? - CORRECT ANSWER -- build product
awareness
build demand
sell the product
What is the marketing focus of the distributor? - CORRECT ANSWER -- distinguish one's self in
the market
focus on value proposition
emphasize brand vs products
Who were the major market disruptors then and now? - CORRECT ANSWER -Then: Sears Now:
Amazon
What are the 5 Ss of the wholesale distribution process? - CORRECT ANSWER -1. source
stock
store
sell
ship
What are the four support services in the wholesale distribution process? - CORRECT ANSWER
-1. IT
HR
Finance Management.
, Transportation
What is E-commerce? - CORRECT ANSWER -Maintaining business relationships and selling
information, services, and commodities by means of telecommunicaation networks
What are the main reasons businesses do not provide E-commerce capabilities? - CORRECT
ANSWER -- upset sales reps
difficult to get data
customers don't need it
takes away relationship
already have old version of it
too expensive
lack of expertise
too busy
What are three things you should consider when picking an E-commerce platform? - CORRECT
ANSWER -- price
ERP integration
support for B2B best practices
What are the 6 steps for starting an E-commerce business? - CORRECT ANSWER -1. plan for
online business
ask customers what they want
build e-commerce infrastructure
deliver big with well planned supply chain
attract customers
grow reputation and business
What are the 8 expense components of B2B E-commerce? - CORRECT ANSWER -1. acquisition
costs
on going ops costs
efficiency and productivity objectives
future needs for agility and flexibility
cost of integration
implementation costs
cost of content
marketing costs
What are the 6 main advantages of E-commerce? - CORRECT ANSWER -1. keep up w/
competitors
meets needs of requirement
attract new customers
increase sales
improved sales process
new ways to attract and interact w/ new and current customers
What are the 12 aspects of an ERP system? - CORRECT ANSWER -1. Order Processing