SPMT 217 Exam #3 Practice Test
True - ANS-The function of client marketing involves locating appropriate endorsement
opportunities for clients. T or F?
False - ANS-Zero-base budgeting does NOT require a review of all activities and related costs
of an event as if it were the first time. T or F?
C - ANS-A sport management/marketing agency is defined as a business
a) that acts on behalf of athletes only
b) that runs sports events only
c) none of the above is true
False - ANS-The "escalator concept" is used when the sport organization is participating in
benefit selling. T or F?
True - ANS-Remaining in constant communication with customers, and displaying a vested
interest in achieving customers' business goals is an example of a sport organization
participating in selling. T or F?
Governing body sponsorship - ANS-Which type of sponsorship platform would be more
appropriate for larger, international companies with large financial resources?
True - ANS-The joining together of two or more companies to capitalize on a sponsorship is
known as cross-promotion. T or F?
Team sponsorship - ANS-Which type of sponsorship platform would be more appropriate for
local or regional companies or companies with smaller marketing budgets?
official supplier status with the National League - ANS-Albert G. Spalding gained credibility with
consumers for his baseballs by obtaining what?
True - ANS-The University of Oregon's mascot is modeled after Donald Duck. T or F?
Counseling and social work - ANS-Therapeutic recreation centers often look for people who
have experience in...
Local - ANS-Community-based recreation is bound by the implication that people at what level
are bound together in their common interests for recreation?
Licensor - ANS-In a formal licensing agreement between a league or team and a manufacturer,
which of the following describes the league or team?
True - ANS-The function of client marketing involves locating appropriate endorsement
opportunities for clients. T or F?
False - ANS-Zero-base budgeting does NOT require a review of all activities and related costs
of an event as if it were the first time. T or F?
C - ANS-A sport management/marketing agency is defined as a business
a) that acts on behalf of athletes only
b) that runs sports events only
c) none of the above is true
False - ANS-The "escalator concept" is used when the sport organization is participating in
benefit selling. T or F?
True - ANS-Remaining in constant communication with customers, and displaying a vested
interest in achieving customers' business goals is an example of a sport organization
participating in selling. T or F?
Governing body sponsorship - ANS-Which type of sponsorship platform would be more
appropriate for larger, international companies with large financial resources?
True - ANS-The joining together of two or more companies to capitalize on a sponsorship is
known as cross-promotion. T or F?
Team sponsorship - ANS-Which type of sponsorship platform would be more appropriate for
local or regional companies or companies with smaller marketing budgets?
official supplier status with the National League - ANS-Albert G. Spalding gained credibility with
consumers for his baseballs by obtaining what?
True - ANS-The University of Oregon's mascot is modeled after Donald Duck. T or F?
Counseling and social work - ANS-Therapeutic recreation centers often look for people who
have experience in...
Local - ANS-Community-based recreation is bound by the implication that people at what level
are bound together in their common interests for recreation?
Licensor - ANS-In a formal licensing agreement between a league or team and a manufacturer,
which of the following describes the league or team?
