MKT 315 quiz 3 chapter 3
Topic 3 Quiz is a multiple-choice quiz that covers Chapter 3. This is a
timed quiz lasting 15 minutes.
1- Some of the reasons that make people decide what to
buy are: Personal, situational, psychological, and social
interactions
2- What are the factors influencing consumer behavior economic
factor: Psychology, demographic, Economic
3- The factors that include demographics, culture and subcultures are known as:
Sociocultural factors
4- A process by which consumers choose to remember or reject and forget the
information proffered is known as
Selective retention
5- The purchase that involves the reordering of goods or services already under
contract is Straight rebuy
6- Who is affected by the individual consumer tolerance of risk?
Purchase decision
7- Recent reports show that % of consumers report that they trust online reviews left by
other consumers as much as personal recommendations.
85%
8- Maslow’s hierarchy of needs is
Self-actualization, esteem, love, safety, physiological
9- Which purchases usually involve a more complex
process New buy
10- Among specific filters, which one is the selective perception?
Selective attention
Topic 3 Quiz is a multiple-choice quiz that covers Chapter 3. This is a
timed quiz lasting 15 minutes.
1- Some of the reasons that make people decide what to
buy are: Personal, situational, psychological, and social
interactions
2- What are the factors influencing consumer behavior economic
factor: Psychology, demographic, Economic
3- The factors that include demographics, culture and subcultures are known as:
Sociocultural factors
4- A process by which consumers choose to remember or reject and forget the
information proffered is known as
Selective retention
5- The purchase that involves the reordering of goods or services already under
contract is Straight rebuy
6- Who is affected by the individual consumer tolerance of risk?
Purchase decision
7- Recent reports show that % of consumers report that they trust online reviews left by
other consumers as much as personal recommendations.
85%
8- Maslow’s hierarchy of needs is
Self-actualization, esteem, love, safety, physiological
9- Which purchases usually involve a more complex
process New buy
10- Among specific filters, which one is the selective perception?
Selective attention
