Google Ads - Search Professional Certification Exam Questions and Answers 100% Pass

Google Ads - Search Professional Certification Exam Questions and Answers 100% Pass What is the benefit of using responsive search ads in campaigns that also use broad match and Smart Bidding? - Average of 20% more conversions at a similar cost per action Broad Match - a keyword match type used by search engines to determine which search terms your ads are eligible to match against. Smart Bidding - bid strategies that use Google AI to optimize for conversions or conversion value in each and every auction—a feature known as "auction-time bidding". Target CPA, Target ROAS, Maximize conversion and Maximize conversion value are all Smart Bidding strategies 3 Components of Google Campagins - 1. Targeting 2. Ad Formats 3. Bid Strategies Two Keywordless Search-Enabled Ad Types - 1. Dynamic Search Ads (or, DSAs) 2COPYRIGHT © 2025 BY KATELYN WHITMAN, ALL RIGHTS RESERVED 2. Performance Max Drawbacks of Performance Max - low control advertisers have over their targeting and performance data. The campaign manager's ad server doesn't let advertisers access keywords or audience data. Users can't add negative keywords or use smart bidding strategies Performance Max - Available for Search, YouTube, Display, Discover, Gmail, and Maps. - Uses machine learning models to optimize bids and placements to drive conversions or conversion value for your goals, but you can provide important inputs like audience signals, including your customer data, and high quality text, images, and video that can significantly improve your campaign The bid strategy you select determines how you'll... - prioritize ad serving and user engagement with your ads If you focus on conversion volume for your bid strategy you will have the option to set a ... - target cost per action (target CPA) If you focus on conversion value for your bid strategy, you will have to option to set a .. - target return on ad spend (target ROAS). Google Search Partners - Includes third-party websites that provide search, for example, Yahoo is currently a partner. Google Search Partners also include other Google-owned properties such as Google Maps. Two types of maximizations you can use in Smart Bidding - 1. Target ROAS (Related to the goal of increasing profit or hitting a specific profit margin) 2. Target CPA (Related to increasing sales or leads) 3COPYRIGHT © 2025 BY KATELYN WHITMAN, ALL RIGHTS RESERVED What 6 things are considered in Google's Ad Auction? - 1. Bid 2. Ad Rank Threshold 3. Context of the persons search 4. Asset Impact 5. Auction time ad quality 6. Competitiveness of auction Ad rank threshold - To help ensure high-quality ads, we set minimum quality thresholds that an ad must achieve to show in a particular ad position. Asset impact - When creating your ad, you can add extra information to the ad, such as site links and images. These are called assets. Google Ads estimates how assets and other ad fo