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Business Analytics Study Guide

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Business Analytics – Comprehensive Study Guide This document provides a complete overview of Business Analytics (BA), including key concepts, analytical methods, and real-world applications. It covers the four main types of analytics (descriptive, diagnostic, predictive, and prescriptive), explores data-driven decision-making strategies, and distinguishes between Business Analytics and Business Intelligence. Also included are analytical tools, techniques, and applications across marketing, finance, operations, and HR. Ideal for students and professionals preparing for exams or applying BA in business environments.

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Business Analytics
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Business Analytics

Voorbeeld van de inhoud

BUSINESS ANALYTICS TEST BANK | 40+
VERIFIED MCQS + CHAPTER 7 LINEAR
REGRESSION FOCUS.



1. The decisions concerning an organization’s goals and future plans are called a financial decision.
b. tactical decisions.
c. strategic decisions.
d. operational decisions.

Corr Ans: C

2. Tactical decisions define:
a. the day-to-day activities of the organization.
b. the goals and plans of the organization.
c. the domain of operations managers, who are close to the customer.
d. the steps taken to achieve the goals and objectives.

Corr Ans: D

3. Picks and Axes Inc. is an Internet-based retail seller of hiking boots and mountaineering gear. The
company decides to open retail stores across the major areas of the city to help complement its
Internet-based strategy. This activity would be categorized as a(n)
a. tactical decision.
b. operational decision.
c. strategic decision.
d. financial decision.

Corr Ans: C

4. _____ is the most critical step in a decision making process.
a. Choosing an alternative
b. Identifying and defining the problem
c. Evaluating the alternatives
d. Determining the set of alternatives

Corr Ans: B

5. Firms guided by data-driven decision making have
a. higher market value.

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, b. lower productivity.
c. higher risk.
d. lower profit.

Corr Ans: A

6. A manager wishes to know his company revenue and profit in its previous quarter. Which of the
following business analytics will help the manager?
a. Predictive analytics
b. Descriptive analytics
c. Prescriptive analytics
d. Decision analysis

Corr Ans: B

7. Information on the number of shipments, how much was included in each shipment, the date each
shipment was sent, and so on extracted from the manufacturing plant’s database refers to ______. a.
spreadsheet models
b. data dashboards
c. data mining
d. data query

Corr Ans: D

8. Corporate-level managers use ______ to summarize sales by region, current inventory levels, and
other company-wide metrics all in a single screen.
a. simulation
b. cross tabulation
c. data dashboards
d. tables

Corr Ans: C

9. The use of ______ helps in constructing a mathematical model to estimate the future sales, based on
past data.
a. Predictive analytics
b. Decision analysis
c. Prescriptive analytics
d. Descriptive analytics

Corr Ans: A

10. Which of the following techniques belongs to predictive analytics?
a. Decision analysis
b. Linear regression
c. Data visualization
d. Optimization models


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, Corr Ans: B

11. Predictive analytics
a. summarizes data into meaningful charts and reports that can be standardized or customized
b. identifies the best alternatives to minimize or maximize some quantity of interest
c. uses data to determine the best course of action to be executed in a given situation
d. detects patterns in historical data and extrapolates them forward in time
Corr Ans: D

12. Which of the following analytical techniques helps us in arriving at the best decision? a. Predictive
analytics
b. Data mining
c. Prescriptive analytics
d. Descriptive analytics

Corr Ans: C

13. Supply network design models provide the cost-minimizing plant and distribution center locations
subject to meeting the customer service requirements. These models are referred as
a. Optimization models.
b. Forecasting models.
c. Data mining models.
d. Network models.

Corr Ans: A
:
14. Walmart handles over one million purchase transactions per hour. Although the data represents
opportunities,
a. it also presents analytical challenges from a processing point of view.
b. it can be processed, or analyzed in a reasonable amount of time.
c. it has itself led to a decrease in the use of analytics.
d. it seldom has valuable applications of analytics.

Corr Ans: A

15. Which of the following examples best describes big data?
a. Facebook processes one thousand picture uploads per day.
b. Five hundred cell-phone owners around the world generate vast amounts of data by calling,
texting, tweeting and browsing the web on a daily basis.
c. The amount of data created every 48 hours is equivalent to the entire amount of data created
from the dawn of civilization until the year 2003.
d. Walmart handles hundreds purchase transactions per hour

Corr Ans: C

16. In a financial sector, we use ______ to construct financial instruments such as derivatives.
a. descriptive and prescriptive models


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, b. predictive models
c. descriptive models
d. prescriptive models

Corr Ans: B

17. In order to manage an organization’s human resource activities such as employee hiring, tracking and
influencing employee retention, the HR personnel use ______.
a. descriptive and predictive analytics
b. prescriptive analytics
c. predictive and prescriptive analytics
d. predictive analytics

Corr Ans: A

18. A better understanding of consumer behavior through analytics leads to a(n):
a. decrease in demand.
b. assured increase in sales.
c. more effective pricing strategies.
d. poor customer satisfaction.

Corr Ans: C

19. A children’s apparel manufacturer used descriptive analytics:
a. to present supply chain to managers visually.
b. to achieve efficiency in delivery of goods.
c. to schedule staff and vehicle for delivery.
d. to plan capacity utilization by incorporating the inherent uncertainty in commodities pricing.

Corr Ans: A

20. The U.S. Internal Revenue Service uses ______ to identify patterns that differentiate questionable
annual personal income tax filings.
a. utility theory
b. prescriptive analytics
c. data mining
d. decision analysis

Corr Ans: C

21. Web sites and social media sites use descriptive and advanced analytics to data collected in online
experiments:
a. to position ads for the promotion of products and services.
b. to schedule staff and vehicle.
c. to design its premium seating offerings.
d. to decide how much to offer players in contract negotiations.

Corr Ans: A

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