DMI Pro Exam UPDATED ACTUAL Exam
Questions and CORRECT Answers
Inbound Marketing - CORRECT ANSWER - Pull Strategy, closely aligned with digital
marketing, attracts leads by providing helpful content
Outbound Marketing - CORRECT ANSWER - Associated with traditional and digital
marketing, uses volume and repetition to spread word of existence, push strategy
Owned Media Example - CORRECT ANSWER - Blog, Website, Social Media Account,
Paid Media Example - CORRECT ANSWER - Display Ads, Social Media, Retargeting
Earned Media Example - CORRECT ANSWER - Word of mouth promotion, reviews, and
mentions
Direct Marketing - CORRECT ANSWER - Mailings and brochures, flyers, and coupons
Broadcast Marketing - CORRECT ANSWER - Product placement, program sponsorship,
and cinema advertisement
Referral Marketing - CORRECT ANSWER - Fidelity cards, word of mouth, and discounts
for sponsorships
Traditional Marketing characteristics - CORRECT ANSWER - Outbound, one-to-many,
mass, passive audience
Digital Marketing characteristics - CORRECT ANSWER - Active audience, inbound, one-
to-one, individual
, 3i principles - CORRECT ANSWER - 1. Initiate
2. Iterate
3. Integrate
What elements of a SMART objective are illustrated in the following statement?
In order to establish myself as a digital marketing expert, I will complete a diploma in digital
marketing. - CORRECT ANSWER - Specific and Measurable
Audience Research - CORRECT ANSWER - Survey tool, marketing research company,
social media platform, behavior analytics
Social Listening - CORRECT ANSWER - Hootsuite, hashtags, Tweetdeck, influencers
Social listening - CORRECT ANSWER - identifies audiences interests
market research - CORRECT ANSWER - provides third-party analysis of specific topics
What are the main benefits of a 360 marketing campaign? - CORRECT ANSWER -
Optimizes for scale and relevance, covers the entire buying cycle
Steps of framework for managing projects - CORRECT ANSWER - 1. Identify the project
or campaign
2. Write a project brief
3. Develop goals and objectives
4. Get input from the team
5. Map out timelines and tasks
Why use content marketing in a digital strategy? - CORRECT ANSWER - Grows brand or
business awareness, Increases SEO rankings, Recruits brand advocates
Questions and CORRECT Answers
Inbound Marketing - CORRECT ANSWER - Pull Strategy, closely aligned with digital
marketing, attracts leads by providing helpful content
Outbound Marketing - CORRECT ANSWER - Associated with traditional and digital
marketing, uses volume and repetition to spread word of existence, push strategy
Owned Media Example - CORRECT ANSWER - Blog, Website, Social Media Account,
Paid Media Example - CORRECT ANSWER - Display Ads, Social Media, Retargeting
Earned Media Example - CORRECT ANSWER - Word of mouth promotion, reviews, and
mentions
Direct Marketing - CORRECT ANSWER - Mailings and brochures, flyers, and coupons
Broadcast Marketing - CORRECT ANSWER - Product placement, program sponsorship,
and cinema advertisement
Referral Marketing - CORRECT ANSWER - Fidelity cards, word of mouth, and discounts
for sponsorships
Traditional Marketing characteristics - CORRECT ANSWER - Outbound, one-to-many,
mass, passive audience
Digital Marketing characteristics - CORRECT ANSWER - Active audience, inbound, one-
to-one, individual
, 3i principles - CORRECT ANSWER - 1. Initiate
2. Iterate
3. Integrate
What elements of a SMART objective are illustrated in the following statement?
In order to establish myself as a digital marketing expert, I will complete a diploma in digital
marketing. - CORRECT ANSWER - Specific and Measurable
Audience Research - CORRECT ANSWER - Survey tool, marketing research company,
social media platform, behavior analytics
Social Listening - CORRECT ANSWER - Hootsuite, hashtags, Tweetdeck, influencers
Social listening - CORRECT ANSWER - identifies audiences interests
market research - CORRECT ANSWER - provides third-party analysis of specific topics
What are the main benefits of a 360 marketing campaign? - CORRECT ANSWER -
Optimizes for scale and relevance, covers the entire buying cycle
Steps of framework for managing projects - CORRECT ANSWER - 1. Identify the project
or campaign
2. Write a project brief
3. Develop goals and objectives
4. Get input from the team
5. Map out timelines and tasks
Why use content marketing in a digital strategy? - CORRECT ANSWER - Grows brand or
business awareness, Increases SEO rankings, Recruits brand advocates
