DMI (7-10) Quizzes UPDATED ACTUAL
Exam Questions and CORRECT Answers
SEO and PPC are important concepts in digital marketing. Both aim to generate traffic but have
their own distinct features. Drop the features of SEO and PPC into the current columns. -
CORRECT ANSWER - SEO: Traffic is free and results take time.
PPC: Traffic is paid and results can be in minutes.
There are three key components of a successful SEO campaign. Match each key component of
SEO with the current activity. - CORRECT ANSWER - On-Page: Content and keyword
targeting.
Off-Page: Gaining external links.
Technical: Non-content-related onsite activities.
Indexing is the process of adding web pages to a search engine database. What are the common
reasons for pages not being placed in the index? - CORRECT ANSWER - Duplicate
content and low-value content.
Search engines rely on algorithms to find web pages and decide which ones to rank for any given
keyword. Match each step that a search engine follows. - CORRECT ANSWER -
Crawling: Discovering a website's themes and topics.
Ranking: Sorting the position of search results based on search parameters.
Indexing: Registering a page in a search engine database.
A keyword is a word of phrase that a user enters into a search en gine to accomplish a task.
Match each example to the correct keyword type. - CORRECT ANSWER - Navigational:
cocacola.com
Transactional: Buy Coca-Cola merchandise online
Informational: How is Coca-Cola made
,The Search Engine Results Page or SERP is the page that a search engine displays in response to
a user query. Which SERP component is highlighted in the image shown? - CORRECT
ANSWER - Knowledge Graph
Setting realistic SEO objectives is a crucial part of any SEO strategy. Why is it important to set
objectives? - CORRECT ANSWER - They help ensure SEO targets and goals are met.
They encourage buy-in from key stakeholders.
Different types of businesses will have different SEO objectives, depending on their specific
measurements. Drag and drop the primary SEO objectives of a transactional and informational
business. - CORRECT ANSWER - Transactional: Lead generation and eCommerce.
Informational: Brand awareness and traffic.
You run an online fitness and nutrition blog. Your primary SEO objective is brand awareness.
What SMART objective will be most relevant based on your overall business goal? - CORRECT
ANSWER - Get referenced in three of the five industry news websites in the next six
months.
Keyword research is a core SEO task that forms the basis of any SEO strategy. which statement
best describes what keyword research involves? - CORRECT ANSWER - The process of
discovering the keywords used by potential customers to find your products.
Keyword research is an important activity that offers real benefits to your business. What are the
benefits of keyword research? - CORRECT ANSWER - Allows you to target keywords
that are within your reach.
Helps identify content gaps on your website.
When carrying out keyword research, you can focus on long-tail or shart-tail keywords. Drop
and drop the features of long-tail and short-tail keywords. - CORRECT ANSWER - Long-
Tail: Harder to research and easier to rank.
Short-Tail: Easier to research and harder to rank.
, You are carrying out keyword research for your product or service. You have picked 10
keywords surrounding the topic. Following best practices, what is the next step to successful
keyword research? - CORRECT ANSWER - Review keyword value.
You are about to turn your keyword research into content for your site. What is the recommended
number of secondary or P2 kewyords? - CORRECT ANSWER - Two.
Put the five steps of crawlability into the correct order, beginning with the first step. - CORRECT
ANSWER - Minimize site errors.
Use redirects widely.
Submit and XML sitemap.
Minimize duplicate pages.
Check for indexed pages.
Technical SEO ensures search engines are able to access, crawl and index your website easily.
Which website's characteristics are also considered technical SEO ranking factors? - CORRECT
ANSWER - HTTP and site speed.
On-page SEO is the process of optimizing web page content for search engines and users. Match
each pre-click on-page element with the best way of optimizing it. - CORRECT
ANSWER - Title Tag: Include keywords.
URL: Use dashes instead of underscores.
Meta Descriptions: Ensure it is engaging and encouraging click-through.
On-page SEO is the process of optimizing website structure and content to increase visibility in
search results. Match each post click on-page with the element with the best way of optimizing
it. - CORRECT ANSWER - Images: Add a description in the alt text.
Main Copy: Tailor keywords to the page theme.
Headings: Don't repeat keywords too often.
Exam Questions and CORRECT Answers
SEO and PPC are important concepts in digital marketing. Both aim to generate traffic but have
their own distinct features. Drop the features of SEO and PPC into the current columns. -
CORRECT ANSWER - SEO: Traffic is free and results take time.
PPC: Traffic is paid and results can be in minutes.
There are three key components of a successful SEO campaign. Match each key component of
SEO with the current activity. - CORRECT ANSWER - On-Page: Content and keyword
targeting.
Off-Page: Gaining external links.
Technical: Non-content-related onsite activities.
Indexing is the process of adding web pages to a search engine database. What are the common
reasons for pages not being placed in the index? - CORRECT ANSWER - Duplicate
content and low-value content.
Search engines rely on algorithms to find web pages and decide which ones to rank for any given
keyword. Match each step that a search engine follows. - CORRECT ANSWER -
Crawling: Discovering a website's themes and topics.
Ranking: Sorting the position of search results based on search parameters.
Indexing: Registering a page in a search engine database.
A keyword is a word of phrase that a user enters into a search en gine to accomplish a task.
Match each example to the correct keyword type. - CORRECT ANSWER - Navigational:
cocacola.com
Transactional: Buy Coca-Cola merchandise online
Informational: How is Coca-Cola made
,The Search Engine Results Page or SERP is the page that a search engine displays in response to
a user query. Which SERP component is highlighted in the image shown? - CORRECT
ANSWER - Knowledge Graph
Setting realistic SEO objectives is a crucial part of any SEO strategy. Why is it important to set
objectives? - CORRECT ANSWER - They help ensure SEO targets and goals are met.
They encourage buy-in from key stakeholders.
Different types of businesses will have different SEO objectives, depending on their specific
measurements. Drag and drop the primary SEO objectives of a transactional and informational
business. - CORRECT ANSWER - Transactional: Lead generation and eCommerce.
Informational: Brand awareness and traffic.
You run an online fitness and nutrition blog. Your primary SEO objective is brand awareness.
What SMART objective will be most relevant based on your overall business goal? - CORRECT
ANSWER - Get referenced in three of the five industry news websites in the next six
months.
Keyword research is a core SEO task that forms the basis of any SEO strategy. which statement
best describes what keyword research involves? - CORRECT ANSWER - The process of
discovering the keywords used by potential customers to find your products.
Keyword research is an important activity that offers real benefits to your business. What are the
benefits of keyword research? - CORRECT ANSWER - Allows you to target keywords
that are within your reach.
Helps identify content gaps on your website.
When carrying out keyword research, you can focus on long-tail or shart-tail keywords. Drop
and drop the features of long-tail and short-tail keywords. - CORRECT ANSWER - Long-
Tail: Harder to research and easier to rank.
Short-Tail: Easier to research and harder to rank.
, You are carrying out keyword research for your product or service. You have picked 10
keywords surrounding the topic. Following best practices, what is the next step to successful
keyword research? - CORRECT ANSWER - Review keyword value.
You are about to turn your keyword research into content for your site. What is the recommended
number of secondary or P2 kewyords? - CORRECT ANSWER - Two.
Put the five steps of crawlability into the correct order, beginning with the first step. - CORRECT
ANSWER - Minimize site errors.
Use redirects widely.
Submit and XML sitemap.
Minimize duplicate pages.
Check for indexed pages.
Technical SEO ensures search engines are able to access, crawl and index your website easily.
Which website's characteristics are also considered technical SEO ranking factors? - CORRECT
ANSWER - HTTP and site speed.
On-page SEO is the process of optimizing web page content for search engines and users. Match
each pre-click on-page element with the best way of optimizing it. - CORRECT
ANSWER - Title Tag: Include keywords.
URL: Use dashes instead of underscores.
Meta Descriptions: Ensure it is engaging and encouraging click-through.
On-page SEO is the process of optimizing website structure and content to increase visibility in
search results. Match each post click on-page with the element with the best way of optimizing
it. - CORRECT ANSWER - Images: Add a description in the alt text.
Main Copy: Tailor keywords to the page theme.
Headings: Don't repeat keywords too often.
