ACTUAL Exam Questions and CORRECT
Answers
What are the benefits of social media marketing? - CORRECT ANSWER - Can yield
higher than ROI other marketing channels
Office flexibility in terms of creative concept
What are the responsibilities of a social media marketer? - CORRECT ANSWER -
Reporting threats to the brand
Responding to communities
Natural influences outreach efforts
Curating content
What stages in the buyers journey are most influenced by social media marketing - CORRECT
ANSWER - Awareness of interest
What are the benefits of Snapchat? - CORRECT ANSWER - Storytelling
What are the benefits of Tik tok - CORRECT ANSWER - Short form video sharing
What are the benefits of WhatsApp? - CORRECT ANSWER - Forecast messaging
What are the features of Twitter? - CORRECT ANSWER - Periscope
Whatever features of LinkedIn - CORRECT ANSWER - In mail
, What are the features of Snapchat? - CORRECT ANSWER - Memories
What are some best practices to follow with setting up a social media account for a business? -
CORRECT ANSWER - Include a contact detail section
Use a proper image that duplex your brand
What is the quickest way to set up a YouTube business channel? - CORRECT ANSWER -
Choose business option to join a YouTube channel set up
What are the steps were setting up an Instagram business account? - CORRECT
ANSWER - 1. Download the app and connect to Facebook
2. Go to the app menu and choose the settings icon
3. Choose to switch to business account
4. Add your business details in bio
To create a company page on LinkedIn what part of the screen should you navigate to first? -
CORRECT ANSWER - Work
When setting up a Twitter page for your business, which action should you take? - CORRECT
ANSWER - Add a profile picture company bio
Create a standardTwitter account for your business
What is the easiest way to set up a Pinterest page for a business? - CORRECT ANSWER -
Create a new business account
What are the best methods to adapt to build a loyal community on Facebook, LinkedIn and
Instagram? - CORRECT ANSWER - Join social Platform groups relevant to your business
Use hashtags and post to increase discoverability