DMI Specialist - Search Marketing
UPDATED ACTUAL Exam Questions and
CORRECT Answers
It's the job of search marketers to: - CORRECT ANSWER - 1. Anticipate the questions
consumers are asking
2. Create the website content or paid ads that answer these questions
3. Position your product as the solution to their needs
The three types of search queries made are: - CORRECT ANSWER - Transactional,
informational and navigational
Technical SEO is about: - CORRECT ANSWER - making your website easily crawlable
and indexable
Some of the most important technical SEO concepts are: - CORRECT ANSWER - Internal
linking, server speed, canonicalization, replication assessment, geo-targeting, website structure,
website content, and keyword targeting
Different content formats may be successfully applied to SEO for visibility including: -
CORRECT ANSWER - Web, Video and Image search, Knowledge graph and rich snippets
What is one way to create search crawl paths and spread trust or authority signals to pages? -
CORRECT ANSWER - Create deeper links to pages on site
Four main tactics to use to get other websites to link to yours: - CORRECT ANSWER - 1.
Trusted online business directions
2. Blogger outreach
3. Link bait
4. Digital PR
, What are three ways Google Ads offers to spend your budget - CORRECT ANSWER - 1.
Maximum CPC
2. Targeted search page location bidding
3. Budgets related to CPA
What is inbound marketing? - CORRECT ANSWER - A marketing methodology that
attracts customers by creating valuable content
What are 6 benefits of inbound marketing? - CORRECT ANSWER - 1. Non-invasive
2. Increase brand trust
3. Educates customers
4. Cost-effective
5. Creates valuable customer data
6. Sustainable
What is outbound marketing? - CORRECT ANSWER - A methodology that actively
targets and reaches out to prospects (aka Push marketing)
What are four sales-related specialisms does outbound marketing cover? - CORRECT
ANSWER - 1. Email marketing
2. Paid search
3. Display advertising
4. Paid social advertising
What is a consumer journey? - CORRECT ANSWER - A consumer-centric marketing
model that maps out the typical steps a customer takes on the path towards a purchas
What are the five stages in the customer journey? - CORRECT ANSWER - 1. Awareness
UPDATED ACTUAL Exam Questions and
CORRECT Answers
It's the job of search marketers to: - CORRECT ANSWER - 1. Anticipate the questions
consumers are asking
2. Create the website content or paid ads that answer these questions
3. Position your product as the solution to their needs
The three types of search queries made are: - CORRECT ANSWER - Transactional,
informational and navigational
Technical SEO is about: - CORRECT ANSWER - making your website easily crawlable
and indexable
Some of the most important technical SEO concepts are: - CORRECT ANSWER - Internal
linking, server speed, canonicalization, replication assessment, geo-targeting, website structure,
website content, and keyword targeting
Different content formats may be successfully applied to SEO for visibility including: -
CORRECT ANSWER - Web, Video and Image search, Knowledge graph and rich snippets
What is one way to create search crawl paths and spread trust or authority signals to pages? -
CORRECT ANSWER - Create deeper links to pages on site
Four main tactics to use to get other websites to link to yours: - CORRECT ANSWER - 1.
Trusted online business directions
2. Blogger outreach
3. Link bait
4. Digital PR
, What are three ways Google Ads offers to spend your budget - CORRECT ANSWER - 1.
Maximum CPC
2. Targeted search page location bidding
3. Budgets related to CPA
What is inbound marketing? - CORRECT ANSWER - A marketing methodology that
attracts customers by creating valuable content
What are 6 benefits of inbound marketing? - CORRECT ANSWER - 1. Non-invasive
2. Increase brand trust
3. Educates customers
4. Cost-effective
5. Creates valuable customer data
6. Sustainable
What is outbound marketing? - CORRECT ANSWER - A methodology that actively
targets and reaches out to prospects (aka Push marketing)
What are four sales-related specialisms does outbound marketing cover? - CORRECT
ANSWER - 1. Email marketing
2. Paid search
3. Display advertising
4. Paid social advertising
What is a consumer journey? - CORRECT ANSWER - A consumer-centric marketing
model that maps out the typical steps a customer takes on the path towards a purchas
What are the five stages in the customer journey? - CORRECT ANSWER - 1. Awareness
