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Exam (elaborations)

DMI + AMA Pro Study Guide UPDATED ACTUAL Exam Questions and CORRECT Answers

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DMI + AMA Pro Study Guide UPDATED ACTUAL Exam Questions and CORRECT Answers Technical Optimization - CORRECT ANSWER On-Page Optimizations - CORRECT ANSWER Off-Page Optimizations - CORRECT ANSWER - Non-content related onsite activities - Content/Keywords - Gaining external links What are the first two steps of crawlability - CORRECT ANSWER errors 2. Use Redirects What are steps 3-5 of crawlability - CORRECT ANSWER duplicates 5. Check for index pages CTR - CORRECT ANSWER - 1. Minimize site

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DMI + AMA Pro Study Guide UPDATED
ACTUAL Exam Questions and CORRECT
Answers
Technical Optimization - CORRECT ANSWER - Non-content related onsite activities



On-Page Optimizations - CORRECT ANSWER - Content/Keywords



Off-Page Optimizations - CORRECT ANSWER - Gaining external links



What are the first two steps of crawlability - CORRECT ANSWER - 1. Minimize site
errors 2. Use Redirects


What are steps 3-5 of crawlability - CORRECT ANSWER - 3. Submit XML 4. Minimize
duplicates 5. Check for index pages


CTR - CORRECT ANSWER - % of impressions that turn into clicks



CPC - CORRECT ANSWER - Actual price of each click



Impressions - CORRECT ANSWER - # of times an ad appears in front of a user



Conversion rate - CORRECT ANSWER - Avg # of conversions per ad



View rate - CORRECT ANSWER - % of people who were shown your ad



Views - CORRECT ANSWER - Recorded when a use watches 30 secs or more
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