CORRECT ANSWERS
beliefs ANSW✅✅involve what people perceive to be true
Attitudes ANSW✅✅"Learned predisposition to respond in a consistently favorable or unfavorable
manner with respect to a given object."
(Fishbein & Ajzen, 1975).
Behaviors ANSW✅✅any observable or measurable act, response or movement by an individual
(Datillo & Murphy, 1987). Walking out of a situation, asking for something else
Stereotypes ANSW✅✅"A standardized mental picture held in common by members of a group
that represents an oversimplified opinion, attitude or judgment."
(Datillo, 1999)
Prejudice ANSW✅✅feeling not behavior
"A negative attitude toward a socially defined group and toward any person perceived to be a
member of that group." (Ashmore, 1976).
Discrimination ANSW✅✅behavior
" The translation into consequential behavior of prejudicial beliefs"
(Tumin, 1973, p. 418).
Displacement / scapegoat theory ANSW✅✅• People require frustration, cant release frustration
against source of restraint,
Authoritarian personality theory ANSW✅✅• Form of pshychopahtology. See black or white.
Chant change mind
• General hostility and distrust
,Scared of everything
• Categorization and stereotyping theory ANSW✅✅Catagatorize someone as a member of group
Believe in negative characteristics of toup
Assign characteristic of group to single person
• Socialization and conformity theory ANSW✅✅• Prejudice is attributed to social culture learning
• Perceived racial threat theory (self-interest theory) ANSW✅✅• Minorities are precieved to be a
threat to the social cultural and economic position of the mail streeen]]
• Contact theory ANSW✅✅prejudice is the result of lack of equal status contact
• Value systems, cultural norms and ideologies ANSW✅✅• Prejudice believes are integral to the
American value system
• People who are prejudice are unable to live up to standards of American Creed.
• Realistic conflict theory ANSW✅✅Prejudice is born of direct competition for resources
Core dimentions ANSW✅✅born with, almost impossible to change( sex id, race, gender, age)
(social class doesn't belong
Secondary dimensions ANSW✅✅Easier to change, not born with them. (Education, work, religion,
location) (first language doesn't belong.)
Barriers by multicultural customers ANSW✅✅employees
-consumer racism
-products and policies
5. Ensuring quality service ANSW✅✅speak slowly so they can understand you
-don't judge an accent
-services, materials that appeal to them and they are able to understand
, -higher people who speak different languages
-point at pictures
-look at census data
-be a good observer
-offer additional information
-measurement equivalencies
-lower language barrier
-learn basic words phrases
-learn about foreign cultures
antecedents of beliefs ANSW✅✅Conditions that set the stage for beliefs to develop. Ask why
Media
Parents
Experiences
Education
Social network
Religion
segregation ANSW✅✅Separation or isolation of a group or individual in a restricted area by
discriminatory means. Segregation results in members of the group, or an individual, receiving
treatment that is different from other people.
(Datillo, 1999)
exclusion ANSW✅✅nvolves ignoring someone's physical and social presence.(negative)
• Seclusion ANSW✅✅involves individuals being left alone but being able to maintain verification
of their value. (positive)
A. Stigma ANSW✅✅Undesired differentness which separates the person from others in a society.
A stigma is not merely a difference, but a characteristic that deeply discredits a person's moral
character.
(Goffman, 1963)