GOOGLE ANALYTICS CERTIFICATION
EXAM QUESTIONS WITH VERIFIED
ANSWERS
True or False: To collect mobile application data with Google Analytics, you should
implement the exact same code you use for your website tracking.
a) True
b) False - Answer-b) False
Which of the following technologies on your site influence how you implement
Analytics?
a) Server redirects
b) Query string parameters
c) Flash and AJAX events
d) Responsive web design
e) all of these answers are correct - Answer-e) all of these answers are correct
The code snippet for tracking websites with Google Analytics is written in:
a) AJAX
b) Flash
c) JavaScript
d) PHP - Answer-c) JavaScript
Which of the following platforms is Google Analytics capable of tracking? Check all
that apply.
a) User activity on a website
b) User activity on a mobile website
c) User activity on a mobile application
d) User activity on a gaming console
e) User activity on any digitally connected device - Answer-a)
b)
c)
d)
e)
Which of the following would you use to send data from a website to Google
Analytics?
a) Campaign Tracking paramenter
b) JavaScript tracking code
c) none of these would be appropriate
d) Google Analytics mobile SDK - Answer-b) JavaScript tracking code
,Which of the following would you use to send data from a web connected point-of-
sale system to Google Analytics?
a) Measurement Protocol
b) any of these would be appropriate
c) Campaign Tracking parameter
d) JavaScript tracking code
e) Google Analytics mobile SDK - Answer-a) Measurement Protocol
It is recommended that you place the Google Analytics javascript tracking code:
a) just after the opening <head> tag
b) just before the closing </head> tag
c) just after the opening <footer> tag
d) just before the closing </footer> tag - Answer-b) just before the closing </head>
tag
The tracking code in Google Analytics:
(select all that apply)
a) connects data to your specific Google Analytics account
b) sends data back to your Google Analytics account for reporting
c) tracks changes in your AdWords account
d) identifies new and returning users - Answer-a) connects data to your specific
Google Analytics account
b) sends data back to your Google Analytics account for reporting
d) identifies new and returning users
The same type of Google Analytics tracking code should be used for both a website
and a mobile app.
a) True
b) False - Answer-b) False
In order to distinguish between users on web pages, Google Analytics:
a) uses the IP address of a device that accesses the site
b) uses the city, state and country of a visitor that access the site
c) creates anonymous unique identifiers using third-party cookies
d) creates anonymous unique identifiers using first-party cookies - Answer-d) creates
anonymous unique identifiers using first-party cookies
Third-party data may be joined with the Google Analytics data collected via the
tracking code.
a) True
b) False - Answer-a) True
,How is Google Analytics able to determine if a group of website interactions are all
from the same user device?
a) By detecting what city, operating system and browser the hits come from
b) By setting a unique ID for the device that is attached to each hit
c) By grouping together all hits that are collected within a 30 minute time period
d) Google Analytics is not able to detect if a group of interactions are from the same
user device - Answer-b) By setting a unique ID for the device that is attached to each
hit
Rather than using the random numbers that the tracking code creates, you can
override the unique ID with your own number.
a) True
b) False - Answer-a) True
True or False: The order in which filters appear in your view settings matters.
a) True. Filters are executed in the order in which they appear.
b) False. Filters are not necessarily executed in the order in which they appear. -
Answer-a) True. Filters are executed in the order in which they appear.
Which of the following could you use to set targets for your measurement plan?
Check all that apply.
a) Your historical site performance
b) Third-party industry benchmark data
c) Internal expectations from your business leadership
d) A random guess - Answer-a) Your historical site performance
b) Third-party industry benchmark data
c) Internal expectations from your business leadership
True or False. The date range set for a Dashboard doesn't apply to Real-Time
widgets since they only show data for current active users, not historical data.
a) True
b) False - Answer-a) True
During aggregation, Google Analytics:
a) exports the collected data into a Google Spreadsheet
b) organizes the collected data into pivot tables
c) organizes the collected data within database tables
d) samples the data immediately - Answer-c) organizes the collected data within
database tables
Which of the following are configurations that permanently modify your data during
the processing stage?
(select all that apply)
, a) Channel Groups
b) Content Groups
c) Custom Reports
d) Filters
e) Goals
f) Javascript Customization - Answer-a) Channel Groups
b) Content Groups
d) Filters
e) Goals
The process Google Analytics uses to retrieve data from large, complex data sets
faster is called:
a) retrieval
b) expediency
c) sampling
d) configuration - Answer-c) sampling
You should add Analytics tracking code to your site___________________
a) before documenting your business objectives
b) after implementation planning
c) when it's convenient for your IT team
d) during measurement planning - Answer-b) after implementation planning
You should include Google Analytics tracking code on every page of a website you
want to track.
a) True
b) False - Answer-a) True
Which of the following would most quickly allow you to determine whether the
Google Analytics code snippet is working on a specific website page?
a) Annotations
b) Real-Time
c) Secondary dimensions
d) Intelligence Alerts - Answer-b) Real-Time
Which of the following are possible uses of filters?
a) replace complicated page URLs with readable text strings
b) report on only a subdomain or directory
c) include only traffic coming from a particular campaign
d) exclude visits from a particular IP address
e) all of these are possible uses of filters - Answer-e) all of these are possible uses of
filters
EXAM QUESTIONS WITH VERIFIED
ANSWERS
True or False: To collect mobile application data with Google Analytics, you should
implement the exact same code you use for your website tracking.
a) True
b) False - Answer-b) False
Which of the following technologies on your site influence how you implement
Analytics?
a) Server redirects
b) Query string parameters
c) Flash and AJAX events
d) Responsive web design
e) all of these answers are correct - Answer-e) all of these answers are correct
The code snippet for tracking websites with Google Analytics is written in:
a) AJAX
b) Flash
c) JavaScript
d) PHP - Answer-c) JavaScript
Which of the following platforms is Google Analytics capable of tracking? Check all
that apply.
a) User activity on a website
b) User activity on a mobile website
c) User activity on a mobile application
d) User activity on a gaming console
e) User activity on any digitally connected device - Answer-a)
b)
c)
d)
e)
Which of the following would you use to send data from a website to Google
Analytics?
a) Campaign Tracking paramenter
b) JavaScript tracking code
c) none of these would be appropriate
d) Google Analytics mobile SDK - Answer-b) JavaScript tracking code
,Which of the following would you use to send data from a web connected point-of-
sale system to Google Analytics?
a) Measurement Protocol
b) any of these would be appropriate
c) Campaign Tracking parameter
d) JavaScript tracking code
e) Google Analytics mobile SDK - Answer-a) Measurement Protocol
It is recommended that you place the Google Analytics javascript tracking code:
a) just after the opening <head> tag
b) just before the closing </head> tag
c) just after the opening <footer> tag
d) just before the closing </footer> tag - Answer-b) just before the closing </head>
tag
The tracking code in Google Analytics:
(select all that apply)
a) connects data to your specific Google Analytics account
b) sends data back to your Google Analytics account for reporting
c) tracks changes in your AdWords account
d) identifies new and returning users - Answer-a) connects data to your specific
Google Analytics account
b) sends data back to your Google Analytics account for reporting
d) identifies new and returning users
The same type of Google Analytics tracking code should be used for both a website
and a mobile app.
a) True
b) False - Answer-b) False
In order to distinguish between users on web pages, Google Analytics:
a) uses the IP address of a device that accesses the site
b) uses the city, state and country of a visitor that access the site
c) creates anonymous unique identifiers using third-party cookies
d) creates anonymous unique identifiers using first-party cookies - Answer-d) creates
anonymous unique identifiers using first-party cookies
Third-party data may be joined with the Google Analytics data collected via the
tracking code.
a) True
b) False - Answer-a) True
,How is Google Analytics able to determine if a group of website interactions are all
from the same user device?
a) By detecting what city, operating system and browser the hits come from
b) By setting a unique ID for the device that is attached to each hit
c) By grouping together all hits that are collected within a 30 minute time period
d) Google Analytics is not able to detect if a group of interactions are from the same
user device - Answer-b) By setting a unique ID for the device that is attached to each
hit
Rather than using the random numbers that the tracking code creates, you can
override the unique ID with your own number.
a) True
b) False - Answer-a) True
True or False: The order in which filters appear in your view settings matters.
a) True. Filters are executed in the order in which they appear.
b) False. Filters are not necessarily executed in the order in which they appear. -
Answer-a) True. Filters are executed in the order in which they appear.
Which of the following could you use to set targets for your measurement plan?
Check all that apply.
a) Your historical site performance
b) Third-party industry benchmark data
c) Internal expectations from your business leadership
d) A random guess - Answer-a) Your historical site performance
b) Third-party industry benchmark data
c) Internal expectations from your business leadership
True or False. The date range set for a Dashboard doesn't apply to Real-Time
widgets since they only show data for current active users, not historical data.
a) True
b) False - Answer-a) True
During aggregation, Google Analytics:
a) exports the collected data into a Google Spreadsheet
b) organizes the collected data into pivot tables
c) organizes the collected data within database tables
d) samples the data immediately - Answer-c) organizes the collected data within
database tables
Which of the following are configurations that permanently modify your data during
the processing stage?
(select all that apply)
, a) Channel Groups
b) Content Groups
c) Custom Reports
d) Filters
e) Goals
f) Javascript Customization - Answer-a) Channel Groups
b) Content Groups
d) Filters
e) Goals
The process Google Analytics uses to retrieve data from large, complex data sets
faster is called:
a) retrieval
b) expediency
c) sampling
d) configuration - Answer-c) sampling
You should add Analytics tracking code to your site___________________
a) before documenting your business objectives
b) after implementation planning
c) when it's convenient for your IT team
d) during measurement planning - Answer-b) after implementation planning
You should include Google Analytics tracking code on every page of a website you
want to track.
a) True
b) False - Answer-a) True
Which of the following would most quickly allow you to determine whether the
Google Analytics code snippet is working on a specific website page?
a) Annotations
b) Real-Time
c) Secondary dimensions
d) Intelligence Alerts - Answer-b) Real-Time
Which of the following are possible uses of filters?
a) replace complicated page URLs with readable text strings
b) report on only a subdomain or directory
c) include only traffic coming from a particular campaign
d) exclude visits from a particular IP address
e) all of these are possible uses of filters - Answer-e) all of these are possible uses of
filters
