GOOGLE ANALYTICS CERTIFICATION
EXAM Q&A
If you wanted to track what search terms customers used to find products on your
website, what would you set up? - Answer-site search
Which of the following criteria could NOT be used for a Dynamic Remarketing
audience? - Answer-users who returned an item they purchased
What are the four scope levels available for dimensions and metrics in Google
Analytics? - Answer-Hit-level, session-level, product-level, or user-level scope
What would you set up to collect how many comments users posted to a webpage
on your site? - Answer-custom channel groupings
In Multi-Channel Funnel Reports, which channel could NOT be credited with a
conversion? - Answer-tv commercials
To collect how many times users downloaded a product catalog, what would you set
up ? - Answer-event tracking
Which of these CANNOT be collected by the default Analytics tracking code? -
Answer-users favorite website
Which of these does Google Analytics use to distinguish new and returning users? -
Answer-A sequentially-assigned unique identifier and browser cookie
Which of these is a scope for Custom Metrics? - Answer-hit
Which of these channels is NOT included in the default Channels report? - Answer-
device
By default, when does an Analytics session expire? - Answer-When a user is
inactive on your website for more than 30 minute
Which of these user characteristics CANNOT be used to create a Custom Segment?
- Answer-users who have children
What is required for User ID to track users across different devices? - Answer-Sign-
in that generates and sets unique IDs
Which report would you use to determine where users start or exit the conversion
funnel? - Answer-goal flow report
How does Google Analytics credit a channel that contributes to a conversion prior to
a transaction? - Answer-assisted conversion
, In Multi-Channel Funnel Reports, conversions and ecommerce transactions are
attributed to the last campaign, search, or ad that referred the user. - Answer-f
Filters may be applied retroactively to any data that has been processed. - Answer-f
If the Google Merchandise Store sets up a URL goal of "/ordercomplete" and a
Match Type of "Begins with", which of the following pages on
www.googlemerchandisestore.com will NOT count as a goal? -
Answer-/order/complete.php
Which of these is NOT a benefit of Remarketing in Google Analytics? - Answer-allow
customers to reorder an item they have previously purchased
Where in the HTML of your webpage should you place your Analytics tracking code?
- Answer-just before the closing </head> tag
Views can include website data from before the view was created. - Answer-f
By default, when will Google Analytics NOT be able to identify sessions from the
same user? - Answer-When the sessions happen in different browsers on the same
device
Assigning a value to a Google Analytics Goal allows you to do which of the
following? - Answer-compare goal conversions and measure changes and
improvements to your site
Which report indicates the last page users viewed before leaving your website? -
Answer-exit pages report
Which reports show websites that send traffic to your pages? - Answer-all traffic
What type of data does Google Analytics prohibit you from collecting? - Answer-
personally identifiable information
By default, which of these is NOT considered a "source" in Google Analytics? -
Answer-email
What scope would you apply for a Custom Dimension that collects data for users
who log in to your website? - Answer-user
What four parameters can you include with an event hit for reporting? - Answer-
Category, Action, Label, Value
Which kinds of hits does Google Analytics track? - Answer-all of the above
Which of these can be imported to define a remarketing audience? - Answer-custom
segment
You cannot change the default session timeout duration in Google Analytics. -
Answer-f
EXAM Q&A
If you wanted to track what search terms customers used to find products on your
website, what would you set up? - Answer-site search
Which of the following criteria could NOT be used for a Dynamic Remarketing
audience? - Answer-users who returned an item they purchased
What are the four scope levels available for dimensions and metrics in Google
Analytics? - Answer-Hit-level, session-level, product-level, or user-level scope
What would you set up to collect how many comments users posted to a webpage
on your site? - Answer-custom channel groupings
In Multi-Channel Funnel Reports, which channel could NOT be credited with a
conversion? - Answer-tv commercials
To collect how many times users downloaded a product catalog, what would you set
up ? - Answer-event tracking
Which of these CANNOT be collected by the default Analytics tracking code? -
Answer-users favorite website
Which of these does Google Analytics use to distinguish new and returning users? -
Answer-A sequentially-assigned unique identifier and browser cookie
Which of these is a scope for Custom Metrics? - Answer-hit
Which of these channels is NOT included in the default Channels report? - Answer-
device
By default, when does an Analytics session expire? - Answer-When a user is
inactive on your website for more than 30 minute
Which of these user characteristics CANNOT be used to create a Custom Segment?
- Answer-users who have children
What is required for User ID to track users across different devices? - Answer-Sign-
in that generates and sets unique IDs
Which report would you use to determine where users start or exit the conversion
funnel? - Answer-goal flow report
How does Google Analytics credit a channel that contributes to a conversion prior to
a transaction? - Answer-assisted conversion
, In Multi-Channel Funnel Reports, conversions and ecommerce transactions are
attributed to the last campaign, search, or ad that referred the user. - Answer-f
Filters may be applied retroactively to any data that has been processed. - Answer-f
If the Google Merchandise Store sets up a URL goal of "/ordercomplete" and a
Match Type of "Begins with", which of the following pages on
www.googlemerchandisestore.com will NOT count as a goal? -
Answer-/order/complete.php
Which of these is NOT a benefit of Remarketing in Google Analytics? - Answer-allow
customers to reorder an item they have previously purchased
Where in the HTML of your webpage should you place your Analytics tracking code?
- Answer-just before the closing </head> tag
Views can include website data from before the view was created. - Answer-f
By default, when will Google Analytics NOT be able to identify sessions from the
same user? - Answer-When the sessions happen in different browsers on the same
device
Assigning a value to a Google Analytics Goal allows you to do which of the
following? - Answer-compare goal conversions and measure changes and
improvements to your site
Which report indicates the last page users viewed before leaving your website? -
Answer-exit pages report
Which reports show websites that send traffic to your pages? - Answer-all traffic
What type of data does Google Analytics prohibit you from collecting? - Answer-
personally identifiable information
By default, which of these is NOT considered a "source" in Google Analytics? -
Answer-email
What scope would you apply for a Custom Dimension that collects data for users
who log in to your website? - Answer-user
What four parameters can you include with an event hit for reporting? - Answer-
Category, Action, Label, Value
Which kinds of hits does Google Analytics track? - Answer-all of the above
Which of these can be imported to define a remarketing audience? - Answer-custom
segment
You cannot change the default session timeout duration in Google Analytics. -
Answer-f
